Dr. Easnin Ara joined the Bangladesh University of Professionals (BUP) in 2013.Before that she served another public university- University of Barisal. Easnin has a PhD in non-human agency in tourism businesses from the School of Business, University of Otago, New Zealand. She also holds an MBA and a Bachelor of Business Administration (BBA) degree with a major in marketing securing excellent academic performances. In her academic journey, Easnin has earned several scholarships and awards, e.g., University of Otago Doctoral Scholarship, University of Otago Postgraduate Publication Bursary, Rajshahi University (RU)merit scholarships, and research grants.

Easnin believes teaching and research are such platforms where one has the scope to contribute a lot to the society. Her teaching philosophy emphasizes that effective teaching occurs only when the participants feel an enthusiastic engagement with the learning process. Hence, Easnin always tries to keep the participants at the core of every learning activity and encourage them to actively take part in the overall process of learning.

Easnin’s research interests are multi-disciplinary and particularly in developing contexts. Her research focus prioritizes services marketing, tourism product development, ethnic tourism, tourism micro-businesses, social capital and empowerment, social sustainability, community-based tourism, tourist behavior, relational approach, network theories, and critical interpretivism. In so doing, Easnin attempts to unfold the ontological politics of tourism businesses emphasizing that multiple realities co-exist, and we should acknowledge such different perspectives. Easnin’s works have been published in reputed academic platforms. Alongside, Easnin is a member of the Asia Pacific Council on Hotel, Restaurant and Institutional Education (APacCHRIE).

 

Easnin’s PhD journey was featured in the University of Otago Bulletin:

https://www.otago.ac.nz/otagobulletin/postgraduate/otago828269.html

 

S.S.C, Govt. Coronation Secondary Girls School, Khulna
H.S.C, Govt. M. M. City College, Khulna
B.B.A, Rajshahi University
M.B.A, Rajshahi University
Ph.D, University of Otago, New Zealand

         Ara, E., Tucker, H., Willem, A. (2022). Handicrafts-enacted: Emplacing non-human agency in ethnic tourism. Journal of Hospitality and Tourism Management, 50, 345-354. (ABDC rank: A; Scopus Indexed; Impact factor: 7.629).

       Ara, E., Rahman, M. S-.U-., Azad, S. (2021). Social Capital and Tourism Development: Insights from a Peripheral Destination. European Journal of Business and Management, 13 (22),81-86.

      Ara, E. (2021). Domestic tourists’ travel motivation during the COVID-19 pandemic: Insights from Bangladesh. Jahangirnagar University Journal of Marketing, 9, 49-61.

         Ara, E., Tucker, H., Willem, A. (2020). Handicrafts-enacted: Non-human agency and tourism realities. In D. Williamson, T. Harkison, T.Brothers, & P. Jose (Eds), Proceedings of the 30th Council for Australasian Tourism and Hospitality Education (CAUTHE)Annual Conference (pp.402-404). Auckland, New Zealand: Auckland University of Technology.

       Hoque, M. A. & Ara, E., (2020). Jahangirnagar University Journal of Marketing (JUJM) – A review of publication trajectories. Jahangirnagar University Journal of Marketing, 8, 33-41.

          Hoque, M. A., Ara, E.,& Rahman, M. S-. U-. (2018). Forest-based tourism in Bangladesh: Challenges unveiled for the Sundarbans. European Journal of Business and Management, 10(36), 97-107.

      Ara, E., Akhter, A., Hoque, M. A. (2015). Analyzing the Changes of Preference Factors of Billboard by the Gender, Age & Occupation of Customer: A Study on Dhaka City. AIUB Journal of Business and Economics. 12 (1), 81-100.

        Ara, E. (2015). Handicrafts and Human Resource Development for Alleviating Poverty in Rural Bangladesh: A Study on Thanapara Swallows. GE International Journal of Management Research, 3(6). 32-41.

      Hoque, M. A., Ara, E.,& Sultana, N. (2014). Measuring the Nexus between Handicrafts Industry and Tourism Development Vis a Vis the Employment Creation for Rural Women in Bangladesh. Jahangirnagar University Journal of Marketing, 2, 59-71.

       Ara, E. (2020, February). Handicrafts-enacted: Non-human agency andtourism realities. Paper presented at the 30th Council for AustralasianTourism and Hospitality Education (CAUTHE) Annual Conference. Auckland, NewZealand.

     Ara, E. (2020, September). Handicrafts-enacted tourism realities in Bangladesh. Presented at thegraduate seminar series at the Department of Tourism, University of Otago,Dunedin, New Zealand.

       Ara, E. (2018, April). The entanglement of ethnic tourismand handicrafts - Understanding the interplay between stakeholders inBangladesh. Presented at the graduate seminar series at the Department ofTourism, University of Otago, Dunedin, New Zealand.

Ara, E. (2022). Letter from Easnin Ara, in A. Correiaand S. Dolnicar (Eds.), Women’s Voices in Tourism Research. Brisbane:The University of Queensland. 

Tourismproduct development, services marketing, cultural tourism, ethnic tourism,tourism micro-businesses, social capital and empowerment, social sustainability,community-based tourism, tourist behavior, relational approach, networktheories, critical interpretivism.  

1.University of Otago Doctoral Scholarship

2.  University of Otago Postgraduate Publication Bursary

3.University of Otago Business School funding for conference

4.Research grant from Jahangirnagar University

5.Rajshahi University (RU) merit scholarship for academic excellence inBachelor’s and Master’s levels

6.Board scholarships for SSC and HSC results

7.Gold medals for SSC& HSC results