• Students will demonstrate the ability to apply quantitative and qualitative reasoning and problem solving models and justifications to business situations.
• Students will demonstrate the ability to use technology in research to add value to presentations including professional reports.
• Students will demonstrate the ability to apply core business principles in business decision making and business analysis.
The program endeavors to develop students into a new generation of leaders who possess academic excellence, managerial capabilities, outstanding leadership quality and uncompromising discipline with the utmost ethical consideration that best serve the need of the society.
To create an environment of intellectual vibrancy and harnessing the best research and management practices that aim to develop globally competitive managers and academicians with a value-added concern for the society.
What knowledge and skills you possess that already work about you as a presenter; 2. Exploring how written and oral presentation entailing verbal and non-verbal work in business; 3. Developing individual sensory nerve knowledge and motor nerve skill for a unique individual style; 4. Understanding somatology and psychology of a presenter - what happens in front of an audience; 5. Practicing a whole range of techniques – Greek Philosopher Aristotle’s Logos-Ethos-Pathos ; 6. Hints and tips for effective presentation adopting heuristics – learning by doing oneself.
Develop a more confident, convincing and persuasive tone; 2. Learn how to gain confidence and control nervous system; 3. Learn how to understand audience psyche and connect with them; 4. Learn how to enhance the message with right content in appropriate context; 5. Become a significantly good, better and the best presenter by continuous practice.
Bradbury, Andrew; Successful Presentation Skills; Kogan Page Publishing; London; Third Edition, 2006. 2. Atwood, Christee G; Presentation Skills Training; ATD (Association for Talent Development) Printing Publishing; Virginia; 2017. 3. Kroehnert, Gary; Basic Presentation Skills; McGraw-Hill Publishers; Australia; 1998. 4. Rotondo, Jennifer and Rotondo, Mike; Presentation Skills for Managers; McGraw-Hill Publishing; New York; 2002.
Upon the completion of this course, students should be able to understand: 1. Basics of Financial Accounting 2. Basics of Management Accounting 3. how to analyse financial statements 4. how to make decision with Management Accounting Tools 5. Scope of Financial and Managerial Accounting
This course supports the following goals of the Math Department: • Engage students in sound mathematical thinking and reasoning. This should include students finding patterns, generalizing, and asking/answering relevant questions. • Provide a setting that prepares students to read and learn mathematics on their own. • Explore multiple representations of topics including graphical, symbolic, numerical, oral, and written. Encourage students to make connections among the various representations to gain a richer, more flexible understanding of each concept. • Analyze the structure of real-world problems and plan solution strategies. Solve the problems using appropriate tools. • Develop a mathematical vocabulary by expressing mathematical ideas orally and in writing. • Enhance and reinforce the student’s understanding of concepts through the use of technology when appropriate.
Upon completion of this course, students will be equipped with a clear understanding of the reasons why scholars' views on leadership study are so widely diversified since Greek Philosophy. Students will learn to conduct survey on the chronological evolution of leadership concepts and theories. Students will be able to evaluate the worthiness of the leadership concepts developed in different paradigms. Case study on the contemporary leaders in different organizations, states, and situations will be an eye-opener for the students in developing leadership concept in different situations. Finally, students will be able to develop their own style of leadership which will be worthy for the organization to reach its objective. Students' performance will also enhance through class discussions, assignments, team projects, and oral presentations.
• To understand what human resource management is and why human resource management is important. • To analyze the current challenges of human resource management. • To know about human resource planning. • To learn about the nature of job analysis, including what it is and how it’s used. • To determine the factors affecting recruitment. • To study various methods of imparting training and development. • To determine who are responsible for conducting performance appraisal and the common errors in performance appraisal. • To study fundamental issues of compensation.
• Recognize that human resource is key resource for an organization and their maximum utilization will lead to maximum outcomes; • Know about the recruitment and selection process; • Write an appropriate job description and job specification. • Evaluate the performance of employees by applying different methods of performance appraisal; • Apply the different methods of training in different contexts; • Develop a comprehensive compensation package; • Know how to reduce the employee turnover and retain them for a long run.
Human Resource Management: Gray Dessler, 14th Edition, Pearson Education Limited. ISBN 978-0-13-354517-3.
On successful completion of this course, students should be able to understand the fundamental economic theories and their relation in real business environment and more specifically the following: a. Fundamental Concepts, Principles and Methods of Microeconomics and Macroeconomics. b. Application of economic theories to business problems
Specific Objectives-1. Introduction of Basic terminology. 2. To introduce marketing managers philosophy. 3. To become able how to cope up with changing marketing landscape. 4. To understand the importance of relationship marketing. 5. To develop strategic orientation. 6. To understand how to assign the resources. 7. To know how to make the marketing plans. 8. To understand that customers are the king for the marketers. 9. To understand that customers are the king for the marketers. 10. To identify the factors that can affect the marketing management capability to do the work. 11. To understand the importance of customer insight. 12. To take decision regarding the segment and target the segments. 13. To identify the factors that can affect the consumer behavior.
Plan, carry out, and present the results of a research project Describe the major characteristics and tools used in qualitative and quantitative offline and online research Discuss in details about the research process. Develop and administer a research survey and acquire primary data Select and apply research methodology and data analysis techniques appropriate for research questions Analyze the research data and draw conclusions based upon that analysis To discuss the nature and scope of research and its role in decision support systems Help those students who are to write a master’s or Ph.D. thesis, research may mean careerism or a way to attain a high position in the social structure. To professionals in research methodology, research may mean a source of livelihood To philosophers and thinkers, research may mean the outlet for new ideas and insights To literary men and women, research may mean the development of new styles and creative work To analysts and intellectuals, research may mean the generalizations of new theories.
By completing this course, students will be able to: • Conduct scientific research, which is reproducible by other researchers. • Identify theories, hypotheses, and methods used in social science research. • Choose a method and apply it to research in order to answer research questions. • Analyze data and communicate the results in an appropriate fashion
Text (s): Research Methodology, Methods and Techniques, 2nd Edition, By C.R. Kothari. References Books: Marketing Research, an Applied Orientation, 7th Edition, By Naresh K. Malhotra Business Research Methods by William G. Zikmund Statistics for Management by Levin & Rubin Research Methodology by Dr. Abdus Salam Akanda
This course aims to improve students understanding of the concepts, principles, problems, and practices of operations management. After completing this course, students should be able to: 1. Understand the strategic role of operations management which includes: • Develop an understanding of and an appreciation for the production and operations management function in any organization. • Understanding the importance of productivity and competitiveness to both organizations and nations. • Understanding the importance of an effective production and operations strategy to an organization by using different principles like forecasting, capacity planning, and inventory management. 2. Understand the importance of system design which involves: • Acquiring knowledge of the various production and operations design decisions and how they relate to the overall strategies of organizations. • Acquiring knowledge regarding the importance of product and service design decisions and its impact other design decisions and operations. 3. Understand the implication of Total Quality Management by: • Obtaining an understanding of quality management practice in organizations and how total quality management and six-sigma facilitate organizational effectiveness. • Defining the relationship of the various planning practices of capacity planning, aggregate planning, project planning and scheduling. • Understanding the roles of inventories and basics of managing inventories in various demand settings. • Gathering knowledge on contemporary operations and manufacturing organizational approaches and the supply-chain management activities and the renewed importance of this aspect of organizational strategy. • Applying analytical skills and problem-solving tools to the analysis of the operations problems.
After successfully completing this course, the student should be able to: • Explain the goals, business models, management styles, and other aspects of MNCs • Identify the factors that affect international flow of funds and foreign direct investments • Calculate the current account balance of a country • Define various types of currency derivatives and demonstrate their practical usages • Describe different types of exchange rate systems, including the history of exchange rate system of Bangladesh • Identify the factors that determine the exchange rate in a free market • Forecast exchange rate • Calculate the value of multinational projects and MNCs
• Understanding the factors affecting the consumer behavior
After the course, the student should be able to: • Describe models for consumer decision processes and main theories in communications • Analyse behaviour, decision processes and communication units from a consumer perspective • Understand influence processes with the help of alternative perspectives, including citizens (not only consumers), all life and "resources" in the environments • Discuss and critically analyse consumer behaviour and marketing communications in a finite world - in theory and practice
Specifically the course objectives are • To learn about Integrated Marketing Communication (IMC). • To be able to develop an effective IMC plan for an organization. • To implement the advertisement effectively and efficiently • To be able to achieve the objectives and goals of the organization • To be able to manage the customers of the organizations
After completing the course, students should be able to: • Develop an effective IMC plan for an organization. • Implement the advertisement effectively and efficiently • Achieve the objectives and goals of the organization • Manage the customers of the organizations
Required Readings Integrated Advertising, Promotion, and Marketing Communications, Kenneth E. Clow, and Donald Baack, 2018-19, Eighth Edition, Global Edition, Pearson. Suggested/Supplementary Readings Advertising and Promotion: An Integrated Marketing Communications Perspective, Belch, G.E. and Belch, M.A. (2007), New York: McGraw-Hill/Irwin.
Branding is considered as one the strongest differentiators an organization can have in the competitive market place. As a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company, marketers provide self-reflection, focus, and discipline to create a brand that customers prefer over competitors. The objective of the course is focus on how an organization can construct and deal with this issue.
The expected outcome of the course is to enable the students to understand the important issues related to planning, implementing and evaluating brand strategies for making brand decisions and to develop a consumer-centric approach in building, measuring and evaluating strategies that build brand equity for new and existing brands and to create an effective brand positioning strategies to achieve brand management goals and improve marketing performance of the organization.
Strategic Brand Management: Building, Measuring and Managing Brand Equity, Kevin Lane Keller, Ambi M.G. Parameswaran and Isaac Iacob 4th Edition, Pearson India Education Services Pvt. Ltd.
• To introduce processes and functions of Supply Chain Management • To develop an understanding of the strategic role of a supply chain • To develop an understanding of the key strategic drivers of supply chain performance • Demonstrate the design and network in supply chain Management • To understand the role of coordination in supply Chain Management. • Demonstrate a basic understanding of analytic methodologies for supply chain analysis