BSS (Hons) in Mass Communication & Journalism

Outcomes

• Define journalism and explain its role and responsibilities in society
• Apply ethical principles and standards in news writing and media practice.
• Develop clear and concise news reports and stories following journalistic structures.
• Distinguish different forms of journalistic writing (news, feature, editorial) and their techniques.
• Critically assess and respond to pressures and future challenges journalists face in their profession.

References

• The Textbook required for this course is: 1. Bond, F. (1954). An Introduction to Journalism. New York: The Macmillan Company 2. Mott, G. F., & Hyde, G. M. (1961). New Survey of Journalism. https://ci.nii.ac.jp/ncid/BA11157245 3. J. Fleming, C., Hemmingway, E., Moore, G., & Welford, D. (2006). An introduction to journalism. https://doi.org/10.4135/9781446215265 Reference Books: 1. Potter, D. (2011). Handbook of Independent Journalism. In Journalism (pp. 76–145). https://doi.org/10.1201/b13161-4 2. Burns, L. (2002). Understanding journalism. https://doi.org/10.4135/9781446220597 3. Rudin, R., & Ibbotson, T. (2002). Introduction to Journalism: Essential techniques and background knowledge. https://www.amazon.com/Introduction-Journalism-Essential-techniques-background/dp/0240516346 4. Mentan, T. (2022). Understanding Contemporary Journalism : A Handbook of Principles and Practice. Bamenda, Cameroon: Langaa RPCIG Langaa Research & Publishing Common Initiative Group. ISBN: 9789956552917. 5. অলিউর রহমান (২০১৭), সাংবাদিকতার ধারণা ও কৌশল। ঢাকাঃ পলল প্রকাশনী 6. সুধাংশু শেখর রায় (২০০৩), সাংবাদিকতা্‌ সাংবাদিক ও সংবাদপত্র। ঢাকাঃ ধলেশ্বরী প্রকাশনী। ISBN: 9884-882-030-7

Outcomes

• No outcome found!

References

• No reference found!

Outcomes

• Demonstrate fluency and interactional skills in spoken English appropriate to academic and professional contexts
• Use grammar accurately in both written and oral communication.
• Compose effective academic and professional documents such as paragraphs, essays, CVs, proposals, and reports
• Apply listening and reading comprehension skills to understand, interpret, and respond to various English language materials.

References

• Common Mistakes in English by T.J.Fitikides
• 1. Purdue Online Writing Lab formats for academic writing
• • Liz and John Soars.: New Headway Intermediate level Students’ Book. Latest edition • L. Sue Baugh: How to write first class business correspondence. Latest edition • Cambridge IELTS (book 12-19) for listening and speaking practice

Outcomes

• To develop required presentation skills
• Gain insight into effective techniques for calming nerves
• Analyze the needs and interests of an audience

References

• the art of public speaking by Dale Carnegie

Outcomes

• Explain core concepts of human communication and its relevance in contemporary media practices.
• Identify and differentiate between types of communication used in various media platforms.
• Apply effective verbal and non-verbal communication strategies in practical settings.
• Create basic communication materials using digital tools and demonstrate adaptability in doing so.
• Demonstrate ethical awareness and teamwork in communication tasks through classroom collaboration.

References

• Recommended Readings: 1. Devito, Joseph A., (2005). Human Communication (14th), New York: Allyn& Bacon. 2. Berlo, D.K., (1960). The Process of Communication, New York: International Thomson Publishing.
• Supplementary Readings: 3. Pearson, Judy, Nelson S. & Titsworth, Scott, (2012) Human Communication (5th), New York: McGraw-Hill Education. 4. Schramm, Wilbur (ed.) (1969). Mass Communication (2nd), University of Illinois Press. 5. Williams, F., (1984). New Communication, Boston: Wadsworth Publishing Co Inc. 6. Fox, Rebekah (ed.), (2005). Fundamentals of Communication (3ed), New York: McGraw-Hill.

Outcomes

• The options and alternatives for action in a wide variety of interpersonal situations.
• The dialectical tensions that arise as students use communication to satisfy conflicting personal needs.
• The dialectical tensions that arise as students use communication to satisfy conflicting personal needs.
• Utilize effective communication skills appropriate to the purpose, audience, and situation.
• Defensive and supportive communication climates.
• Competence and an ability to assess the appropriateness and effectiveness of interpersonal strategies used in various interpersonal relationships.
• Why and how relationships develop, and the role communication plays in determining the nature and quality of interpersonal relationships
• Why and how relationships develop, and the role communication plays in determining the nature and quality of interpersonal relationships
• Conflict in interpersonal communication and the application of conflict management principles
• Competencies related to communication with individuals from other cultures and co-cultures.

References

• Devito, J. (2018). The Interpersonal Communication Book, Global Edition. Harlow, United Kingdom: Pearson Education Limited
• DeVito Joseph, A. (1988). Human Communication. The Basic Course.

Outcomes

• On successful completion of this course students will be able to: • Increase students’ knowledge and understanding of the mass communication process and the mass media industries. • Increase students’ awareness of how they interact with those industries and with media content to create meaning. • Help students become more skilled and knowledgeable consumers of media content. • Develop students’ understanding of the relationships among communication, mass communication, culture, and those who live in the culture. • Recognize trends in mass media, especially concentration of ownership and conglomeration, globalization, audience fragmentation, public relations, hyper- commercialism, convergence, and the move toward digital distribution of mass media product

References

• Dominic, J. R., Dynamics of Mass Communication: Media in Transition: McGraw-Hill HigherEducation, 2011.
• Baran, S. J. & Davis, D. K., Mass Communication Theory, Cengage Learning, 2011.

Outcomes

• No outcome found!

References

• No reference found!

Outcomes

• Use application of office programs like Word, Excel, PowerPoint
• Evaluate, implement, and use high-level ICT tools, techniques, and methodologies in various sectors of communication

References

• REFERENCE BOOK

Outcomes

• Explain the evolution of sociological thought and its relevance to understanding the structures and functions of societies. Analyze cultural, racial, and systemic dynamics to evaluate issues of power, inequality, and identity in diverse contexts. Critically examine social and economic theories to assess their implications for contemporary social transformation. Examine patterns of collective action and transformation to interpret processes of change within social contexts. Apply foundational sociological concepts to analyze trends in communication and media with integrity and a commitment to continuous learning.

References

• Recommended Readings: 1. Schaefer, R. T. (2023). Sociology: A brief introduction (14th ed.). McGraw-Hill Education. 2. OpenStax College. (2015). Introduction to sociology. Rice University. https://openstax.org/details/books/introduction-sociology-2e 3. Dillon, M. (2024). Introduction to sociological theory: Theorists, concepts, and their applicability to the twenty-first century (4th ed.). Wiley-Blackwell. Supplementary Readings 1. Giddens, A., & Sutton, P. W. (2021). Sociology (9th ed.). Polity. 2. Said, E. W. (1993). Culture and imperialism. Alfred A. Knopf.

Outcomes

• 1. Awareness of the nexus between writing and editing and the role of the editor in the publishing process 2. Knowledge of a range of editing concepts, processes and practices, including structural editing and copyediting, in the context of the editing and publishing industry in Bangladesh and internationally 3. Identify and analyses grammar and style errors and correct these 4. Sharpen journalistic skills, while being critical and creative thinkers as engaging in the editing process 5. Skills of news planning, gathering and assignment routines, and adherence to legal and ethical standards of the industry

References

• Broadcast Journalism
• NEWS_EDITING_AND_DESIGN
• The broadcast journalism handbook
• Introduction to Journalism
• Journalism. A Very Short Introduction
• Encyclopedia of American Journalism

Outcomes

• Upon successful completion of this course students will be able to: • Recognize the moral dimensions of issues in journalism and other forms of mass communication. • Identify and act within the relevant laws, policies and regulations governing the news media • Critically analyze the legal and regulatory restrictions on expression and their impact on journalism practice • Explain and apply the laws of defamation, contempt of court and privacy into practice • Evaluate the role and impact of self-regulation on the media and journalists • Report on court hearings and legal issues • Develop critical thinking skills that will move them beyond the surface of an issue and into the broader ramifications of events and decisions. • Appreciate the distinctions between moral philosophy and moralizing and differences between law and ethics. • Understand and apply a wide range of decision-making skills to “doing ethics” in media practice. • Discover ways to use the “wisdom of the ages” to discuss and justify decisions. • See how moral development, values, and loyalties affect decision-making in media practice. • Recognize that diversity, civility, and civic engagement are vital issues in media ethics. • Engage in the ongoing quest for personal and systemic professionalism and accountability in media (and life.)

References

• Moore, R. L., & Murray, M. D. (2007). Media Law and Ethics.
• Keeble, R. (2009). Ethics for Journalists. Taylor and Francis.
• Day, L. A. (2006). Ethics in Media Communication: Cases and Controversies. Thomson Wadsworth.
• Crook, T. (2009). Comparative media law and ethics. Routledge.
• Feintuck, M. (2006). Media regulation, public interest and the law. Edinburgh University Press.
• Frost, C. (2015). Journalism ethics and regulation. Routledge.

Outcomes

• • Understand and analyse the history of the press in Indian Sub-continent with reference to Bangladesh
• • Understand the factors that contributed to the growth of media and the nature of audiences in Bangladesh
• • Understand and appreciate the functions of media related organizations like: Bangladesh Press Council, Press Institute of Bangladesh, Press Information Department etc.

References

• Shoesmith, B.&Genilo, J.W. (eds.) (2013).Bangladesh’s Changing Mediascape from State Control to Market Forces. Chicago: University of Chicago Press
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Outcomes

• Explain core concepts and values in news reporting, including objectivity, balance, and accuracy.
• Identify and develop newsworthy story ideas from real-life contexts and events
• Gather information through interviews, observation, and documents with professional conduct.
• Work collaboratively in simulated newsroom environments and peer editing processes

References

• Recommended Readings: • Mencher, M. (2010). News Reporting and Writing (12th Ed.). McGraw-Hill Education. • Filak, V. F. (2017). Dynamics of News Reporting & Writing: Foundational Skills for Digital Age. Sage Publications. • Harcup, T. (2021). Journalism: Principle & Practice. Sage Publications. • Callison, C., & Young, M. L. (2019). Reckoning: Journalism's limits and possibilities. Oxford University Press. Supplementary Readings: • Harrower, T., (2010). Inside Reporting: A Practical Guide to the Craft of Journalism, New Delhi: Tata-McGraw Hill Education. • Kovach, B. & Rosenstiel, T., (2007). The Elements of Journalism. New York: Three Rivers. • Harriss, J., Leiter, K. & Johnson. K. (1992). The Complete Reporter: Fundamentals of News Gathering, Writing, and Editing: Macmillan. • Wahl-Jorgensen, K., & Hanitzsch, T. (Eds.) (2009). The handbook of journalism studies. Routledge.

Outcomes

• Explain foundational political concepts and classical political thought to understand modern institutions and ideologies.
• Analyze the influence of ideologies and state apparatuses on media, communication, and institutional practices.
• Evaluate the dynamics of political regimes and models of democracy from national and global perspectives.
• Critically assess political behavior and governance challenges in Bangladesh through case studies and historical developments.
• Apply political theories to analyze the interplay between media, power, and hegemony in shaping public opinion and institutional legitimacy.

References

• Recommended Readings: • Caramani, D. (2020). Comparative Politics (5th Edition). Oxford University Press. • Gaus, G. F. & Kukathas, C. (2004). Handbook of Political Theory. Sage Publishing. • Dryzek, J. S., Honig, B. & Phillips, A. (2006). The Oxford Handbook of Political Theory. Oxford University Press. • Jha, S. (2009). Western Political Thought: From Plato to Marx. Pearson Education India. • Freeden, M. Sargent, L. T. & Stears, M. (2013). The Oxford Handbook of Political Ideologies. Oxford University Press. Supplementary Readings: • Hague, R. & Harop, M. (2004). Comparative Government & Politics: An Introduction (6th Edition). Palgrave Macmillan. • Chomsky, N. (2006). Failed States: The Abuse of Power and the Assault on Democracy. Owl Books. • McNally, M. & Schwarzmantel, J. (2013). Gramsci & Global Politics: Hegemony and Resistance. Routledge. • Brass, P. R. (2010). Routledge Handbook of South Asian Politics. Routledge. • Larres, K. (2022). Dictators and Autocrats: Securing Power across Global Politics. Routledge. • de Mesquita, B. B. & Smith, A. (2012). The Dictator’s Handbook: Why Bad Behavior is Almost Always Good Politics. PublicAffairs. • Acemoglu, D. & Robinson, J. A. (2012). Why Nations Fail: The Origins of Power, Prosperity and Poverty. Crown Publishers.

Outcomes

• On successful completion of this course students should be able to • Be familiar with several contemporary world issues and better understand their make‐up and importance • Understand how different political issues are assessed by different philosophical and ideological traditions • Write effectively and develop arguments

References

• Heywood, A. (2014). Global politics. Macmillan International Higher Education.
• Grenville J.A.S (2005), A History of the World from the 20th to the 21st century, Abingdon OxonRouteledge

Outcomes

• • how various institutional arrangements work, with an emphasis on economic and political institutions • recent empirical work that aims at evaluating and quantifying the mechanisms of the models we study

References

• Ray Kiely - The Clash of Globalisations_ Neo-Liberalism, the Third Way and Anti-Globalisation
• Joseph E. Stiglitz - The Price of Inequality_ How Today's Divided Society Endangers Our Future
• Ha-Joon Chang - Economics_ The User's Guide_ A Pelican Introduction
• Joseph E. Stiglitz - Globalization and its discontents

Outcomes

• Effectively use ICT for news gathering, distribution, and audience engagement
• Research and locate reliable information from Internet to enhance news reporting capacity
• Basic understanding on social media communication concepts and practices
• Basic understanding on big data and data privacy
• Evaluate the effectiveness of Information and Communication technologies strategies and policies in news organization

References

• Alam, M. J. (2012). E-governance in Bangladesh: Present problems and possible suggestions for future development. International Journal of Applied Information Systems (IJAIS), 4(8), 21-25.
• Helberger, N., Eskens, S. J., van Drunen, M. Z., Bastian, M. B., & Möller, J. E. (2019). Implications of AI-driven tools in the media for freedom of expression.
• Hossain, N. (2000). E-commerce in Bangladesh: Status, potential and constraints. Institutional Reform and the Informal Sector, University of Maryland, College Park.
• Pybus, J. (2013). Social networks and cultural workers: Towards an archive for the prosumer. Journal of Cultural Economy, 6(2), 137-152.
• Lipschultz, J. H. (2017). Social media communication: Concepts, practices, data, law and ethics. Taylor & Francis.

Outcomes

• By the end of this course, you should be able to: •Articulate the components of social science theory and the steps in theory building; •Trace the historical development of mass communication theory; •Critique the major theories that have guided mass communication research; and •Develop a theoretically-based argument in relation to a specific research question

References

• Mass Communication Theories all references
• Article and Books

Outcomes

• By the end of the course, the participants are expected to: a) Maintain social contact in different social situations, greet people, b) using French expressions for day-to-day life c) Introduce themselves and others d) Ask information about a person. e.g. ( name, age, nationality, profession, address, telephone number etc) e) Speak about their likings and preferences f) Write letters to new Francophone friends with self and family description g) Describe, show and locate objects; describe bedrooms, apartment etc h) Describe a person (physique, clothes, colours etc.) i) Converse with seller, asking price, likings, size etc j) Describe house, rooms, apartment; locate places, rooms in a layout k) Listen to and understand French used in different social / daily situation l) Read and understand texts at a reasonably beginners level m) Write effectively ( email, descriptive letter, completing form etc) n) Speak with moderate pronunciation and accuracy respecting social language.

References

• Google Classroom
• French Alphabet
• Les jours de la semaine
• French Subject pronouns
• Presentez-vous/ Introduce yourself
• Le verbe avoir
• Basic words
• French Numbers ( 0-100)
• Verbe Etre ( to be)
• French 1000 Basic Phrases

Outcomes

• By the end of the course, students will be able to design and conduct a qualitative research study, analyze data, write a research paper, and present their findings professionally.
• • Demonstrate knowledge of research literacy • Demonstrate a sound knowledge of basic research methods • Demonstrate an understanding of the significant risk and ethical issues raised by the conduct of media research • Demonstrate a working knowledge of the theories and frameworks through which media are analyzed and understood • Demonstrate familiarity with research into media audiences and users

References

• 6. Wimmer, Roger D., and Dominick, Joseph R. (2006). Mass Media Research: An Introduction (10th Edition), Wadsworth, Cengage Learning: Boston MA 7. Watson, J. (2016). Media Communication. An Introduction to Theory and Process. Fourth Edition. Basingstoke: Palgrave Macmillan 8. Mcquail, D. (2010). McQuail’s Mass Communication Theory (6th Ed.) Thousand Oaks, CA: SAGE 9. Berger, A. A. (1995). Essentials of mass communication theory Thousand Oaks, CA: SAGE Publications 10. Wimmer, R. D. & Dominick, J. R. (2006). Mass media research: An introduction, Belmont, C.A.: Thomson Wadsworth 11. Babbie, E. (2005). The basics of social research, Belmont, C.A.: Thomson Wadsworth

Outcomes

• 1. Understand selected concepts and methods involved in the academic discipline of journalism and new media as a comprehensive discipline that deals with journalism and new media practices, 2. Understand the interaction between traditional and new media 3. Analysis the nature and significance of off & online media as a human activity.

References

• 1. Lister, Martin et al. (2009). New Media: A Critical Introduction (2nd ed.). Routledge: 2. London. 3. Siapera, E. & Veglis, A. (eds.) (2012). The Handbook of Global Online Journalism. West 4. Sussex: Wiley-Blackwell. 5. Ward, M. (2002). Journalism Online. Oxford: Focal Press. 6. Pavlik, J. V. (2001). Journalism and New Media. 7. Saxena, S. (2004). Breaking News: The Craft and Technology of Online Journalism. New 8. Delhi: Tata McGraw-Hill. 9. Hall, J. (2001). Online Journalism: A Critical Primer. London: Pluto Press. 10. Gilmore, D. (2004). We the Media: Grassroots Journalism by the People, for the People. 11. Sebastopol: O’Reilly Media.

Outcomes

• Students are expected to understand the impact of texts inside society and whether we need to be careful in reading and producing texts
• Students will be able to understand the relationships between media texts and the society
• Students are expected to understand the role of mass media in constructing the elite agenda inside society
• Students are expected to understand the line and closeness between politicl eonomy and cultural studies
• Frankfurt School, Media, and the Culture Industry: Students are expected to receivee about the Frunkfurt School and the Society; and its impact inside society

References

• Media, Texts and the Production Process
• Media, elite and Ideology
• Narrative and MEdia
• Approaches to media text; Understanding media texts and propaganda

Outcomes

• Upon successful completion of this course students will be able to: • Examine and discuss the role of photojournalists and the images they produce. • Critically discuss and apply traditional news values, such as impact, timeliness, objectivity, and human interest to the photojournalism images. • Produce photographs that complement and add value to written news and feature stories. • Identify and analyze ethical issues and decisions relevant to the activities of photojournalists.

References

• Hoy, F. P. (1986). Photojournalism: The Visual Approach. Prentice-Hall. Kobre, K. (2008). Photojournalism: The Professionals’ Approach (6th edition). New York: Focal Press. Nieman Reports. (2010). Visual Journalism: Fresh Approaches and New Business Strategies for the Multimedia Age, The Nieman Foundation for Journalism at Harvard University. Bmjvg, ‡gv: iwdKyj (1999) |d‡UvM«vwd: Kjv‡KŠkj I gbb| XvKv: wc«Rgc«Kvkbx|

Outcomes

• The learning outcomes for the course are: • To become well-versed in the basics of graphics and animation. • To have practical experience in animation and graphic design arena. • To develop creativity, craft and digital skills.

References

• 1. Bierut, M. (2015). How to Use Graphic Design. Thames Hudson. 2. Lupton, E. & Phillips, J. C. (2015). Graphic Design: The New Basics. Princeton Architectural Press. 3. Alber, J. (2013). Interaction of Color. Yale University Press. 4. Blazer, L. (2015). Animated Storytelling: Simple Steps for Creating Animation and Motion Graphics. Peachpit Press. 5. Brockmann, J. M. (1996). Grid Systems in Graphic Design. Niggli Verlag. 6. Williams, R. (2002). The Animator's Survival Kit. Faber & Faber.

Outcomes

• No outcome found!

References

• No reference found!

Outcomes

• No outcome found!

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• No reference found!

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• No outcome found!

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• No reference found!

Outcomes

• • Understand basic marketing and advertising principles
• • Identify the relations between the advertising and marketing
• • Ability to write advertising copy for any business commodity/ service or social behavior
• • A basic understanding on the content development process of advertising and filed testing of the advertising concept.
• • A basic understanding on the selecting intended audience and how audience segmentation could be appropriately defined.
• • Writing skill of advertising copy on the basis of creative brief.
• • Understand the way forward for formulating campaign strategy.
• • How to produce an effective advertisement in commercial and social sector for selling product or changing behavior.

References

• Drewniany, B. L., & Jewler, A. J. (2013). Creative strategy in advertising. Cengage Learning.
• Constantinides, E. (2006). The marketing mix revisited: towards the 21st century marketing. Journal of marketing management, 22(3-4), 407-438.

Outcomes

• No outcome found!

References

• No reference found!