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HUMAYRA TASNIM PROVA

HUMAYRA TASNIM PROVA

Lecturer

Department of Business Administration in Marketing
Faculty of Business Studies (FBS)

humayraprova2022@gmail.com

BANGLADESH UNIVERSITY OF PROFESSIONALS
Mirpur Cantonment, Dhaka-1216

Biography

Currently serving as a Lecturer in the Department of Marketing at Bangladesh University of Professionals (BUP), Humayra got her first corporate exposure at British American Tobacco Bangladesh, where she gained early exposure to structured corporate strategy and large-scale operations. She later joined Safewheel Pte. Limited, a BUP-born health-tech startup, contributing during its formative years and experiencing firsthand how marketing functions in uncertain and rapidly evolving environments.

Alongside her industry experience, she remained deeply engaged in academic research during her time at BUP which focused on the social implications of marketing, body image issues, body positivity, born global, and application of technology in business. Her curiosity in these domains encouraged her to pursue further studies at a global stage. Studying in a diversified academic setting in the UK, broadened her understanding of both Asian and European markets and deepened her appreciation for cultural nuances in human behavior.

While in the UK, she worked on a project involving members of the BAME community in Birmingham, served as a postgraduate mentor at Aston University, contributed as an academic advisor to a government-funded student development programme located in Birmingham’s Cobalt Square, and participated in a consulting project at Tricorn House through Aston University’s Global Advantage initiative. These experiences expanded her perspective and reinforced the importance of inclusive and socially conscious practices.

In parallel with her professional engagements, she graduated with distinction in both her taught and research modules, achieving the highest marks in several of the most academically rigorous courses in her cohort. Today, she brings these insights into the classroom with a strong sense of responsibility and encourages her students to read widely, think critically, and approach marketing not merely as a commercial discipline but as a powerful social force. Her teaching philosophy centers on stretching minds rather than simply filling them with information.

Last Updated: 23 Feb 2026

Education
B.B.A, Bangladesh University of Professionals
M.B.A, Bangladesh University of Professionals
Master of Science (Tech), Aston University, Birmingham, UK

Last Updated: 23 Feb 2026

Journal Publication

1.

Gani, M. O., Roy, H., Rahman, M. S., Faroque, A. R., Gupta, V., & Prova, H. T. (2023). Effect of social media influence on consumer’s purchase intention of organic beauty products: the role of customer’s engagement and generativity. International Journal of Spa and Wellness, 6(1), 54–77. https://doi.org/10.1080/24721735.2022.2096292

2.

Abdullah, A., Promi, S.I., Prova, H.T. and Haider, S.A., 2024. Semiconductor surge: Unlocking unprecedented economic development potential for Bangladesh. International Journal of Sustainable Social Science (IJSSS), 2(3), pp.199–212. https://doi.org/10.59890/ijsss.v2i3.1431

Last Updated: 23 Feb 2026

Books

1. Osman Gani, M., Rahman Faroque, A., Jawad, O., & Tasnim Prova, H., (2023). The global happiness challenge: a series of illustrations and its impact on raising awareness against war. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781529610321

Last Updated: 23 Feb 2026

2. Gani, M. O., Prova, H. T., Hoque, S. F., & Faroque, A. R., (2023). Amaderskin: fighting against body shaming. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781529620245

Last Updated: 23 Feb 2026

Researchs

1. Critical social theory in marketing

2. Transformative marketing

Last Updated: 23 Feb 2026

Courses

1. Supply Chain Management

Last Updated: 23 Feb 2026

B.B.A, Bangladesh University of Professionals
M.B.A, Bangladesh University of Professionals
Master of Science (Tech), Aston University, Birmingham, UK

Last Updated: 23 Feb 2026

1.

Gani, M. O., Roy, H., Rahman, M. S., Faroque, A. R., Gupta, V., & Prova, H. T. (2023). Effect of social media influence on consumer’s purchase intention of organic beauty products: the role of customer’s engagement and generativity. International Journal of Spa and Wellness, 6(1), 54–77. https://doi.org/10.1080/24721735.2022.2096292

2.

Abdullah, A., Promi, S.I., Prova, H.T. and Haider, S.A., 2024. Semiconductor surge: Unlocking unprecedented economic development potential for Bangladesh. International Journal of Sustainable Social Science (IJSSS), 2(3), pp.199–212. https://doi.org/10.59890/ijsss.v2i3.1431

Last Updated: 23 Feb 2026

Last Updated: 23 Feb 2026

1. Osman Gani, M., Rahman Faroque, A., Jawad, O., & Tasnim Prova, H., (2023). The global happiness challenge: a series of illustrations and its impact on raising awareness against war. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781529610321

2. Gani, M. O., Prova, H. T., Hoque, S. F., & Faroque, A. R., (2023). Amaderskin: fighting against body shaming. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781529620245

Last Updated: 23 Feb 2026

Critical social theory in marketing Transformative marketing

Last Updated: 23 Feb 2026

Last Updated: 23 Feb 2026

Supply Chain Management

Last Updated: 23 Feb 2026