“Examining the Relationship Between Customer-Based Brand Equity and Brand Competitiveness: An Empirical Study on Electronics products in Bangladesh”
Researcher Name/Project Director/Author: Dilruba Tanu Reg: 100501160042 Session: 2015-2016
Publish Status: Completed
Research For: CHSRDate: 12-Jun-2023
Year: 2023
Supervisor Name/Project Supervisor: Professor Dr. Abu Naser Ahmed Ishtiaque Department of Marketing University of Dhaka