Research

Impact of Brand image on Consumer Purchase Behaviour: A Study on Mobile Phone in Dhaka City

Researcher Name/Project Director/Author: Tabassum Tamanna Reg: 100501170009 Session : 2016-2017

Publish Status:  Completed

Research For:  CHSR

Date:  24-Dec-2023

Year:  2023

Supervisor Name/Project Supervisor:  Serajul Hoque, PhD Professor Department of Marketing Dhaka University