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BSS (Hons) in Mass Communication & Journalism

  • Outline
  • Admission Criteria
  • General Guideline
  • Course List

Faculty: Faculty of Security & Strategic Studies (FSSS)

Department: Department of Mass Communication and Journalism

Program: BSS (Hons) in Mass Communication & Journalism

Course Outline

Vision of BSS (Hon’s) Program

The vision of the BSS (Hon’s) program is to prepare the students for success in today’s innovative journalism & communication landscape and develop their skills and confidence to rise to the top of today’s demanding news and media-dependent professions.

Mission of BSS (Hon’s) Program

  1. To provide excellence in education on fundamental concepts, values, and skills in journalism & communication
  2.  To improve their sense of self-confidence and self-efficacy as professionals so that students will be capable to work in the global and national mediascapes
  3. To ensure the collaboration between media and technological advancement, so that students can fulfill the demand of the ever-changing media industry.

Objectives of BSS (Hon’s) Program

This program will provide students with the opportunity to develop the following competencies:

  1. To understand communication and journalism that prepares them to focus on the different aspects of media and its impact on society
  2. To enhance the knowledge, skills, and values that prepare the students for future careers in mass media
  3. To apply the skill of critical thinking and effective communication
  4. To enhance the ability to create high-quality works
  5. To practice journalism skills in a time of war and peace

General Info

Intake : Once in a Year
Application Duration : 08-22 November 2024.

Method of Application : Online through the "Admission Link"  ( https://admission.bup.edu.bd/Admission/Home)
Course Duration : Years: 04 Semester: 08
Total Credit Hours : 128
Total Course Fee : 1,53,000.00 (Additional Fees if applicable)

Eligibility for Admission

1. A candidate must pass SSC/equivalent and HSC/equivalent examination from any discipline/group.

2. Candidates from Science Group must obtain a total GPA of 9.00 in SSC/equivalent and HSC/equivalent examination with minimum GPA 4.25 in each of the examinations.

3. Candidates from Business Studies Group must obtain a total GPA of 8.50 in SSC/equivalent and HSC/equivalent examination with minimum GPA 4.00 in each of the examinations.

4. Candidates from Humanities Group must obtain a total GPA of 8.25 in SSC/equivalent and HSC/equivalent examination with minimum GPA 4.00 in each of the examinations.

5. Candidates from General Certificate of Education (GCE) O and A level background must pass in minimum 05 (five) and 02 (two) subjects respectively having minimum 26.5 points in total based on the following scale:

   

A*-G Grading System (IGCSE) 9-1 Grading System (GCSE)
Grade Point Grade Point
A*/A 5.00 9/8 5.00
B 4.00 7 4.50
C 3.50 6 4.00
D 3.00 5 3.50
    4 3.00

 Note:   Gradings lower than ‘D’ or (9-1 Grading System) will not be considered for point calculation.

6. Candidates from International Baccalaureate (IB) must pass in minimum 06 (six) subjects having minimum 30 points based on the rating scale used in their curriculum (7, 6, 5, 4). Rating of 1, 2 and 3 will not be considered in point calculation.

Admission Test Syllabus

1. English - 40

2. General Knowledge – 40

3. Bangla - 20

Following mark distribution will be followed for the assessment of a candidate:

Written test: Total= 100

Weightage:

1. MCQ = 55%

2. HSC/Equivalent Result=25%

3. SSC/Equivalent Result=20%

Exam Type

The admission Test will be taken in MCQ System (100 Marks) and 0.25 marks will be deducted for each wrong answer.

Detailed Time Plan and Center for Admission Test

1. Publication of the List of eligible candidates for Written Exam:  on 27 November 2024 at BUP Website www.bup.edu.bd.

2. Admit Cards can be downloaded and printed by the individual applicants from admission.bup.edu.bd from 05 December 2024 onward. But to avoid technical complications, applicants are requested to download the admit card as soon as possible.

3. Publication of Merit List of selected candidates: 18 December 2024 on BUP Website www.bup.edu.bd.

4. Written Tests will be held as per the following schedule: 

Faculty

Date & Day of Written Test

Time of Written Test

Faculty of Security and Strategic Studies

13 December 2024 (Friday)

03:00 PM-04:00 PM

i. Admission Test (Written and MCQ) will be conducted in Dhaka city only.

ii. Schedules of other events will be circulated later.

Special Instruction:

i. Candidates having foreign degree (Except 'O'/'A' Level/International Baccalaureate) must have the equivalence certificate from Ministry of Education/Education Board/University Grants Commission of Bangladesh .

ii. Minimum 40% marks to be obtained in English for qualifying in the examination .

iii. Candidates eligible for Quota should bring all supporting documents during admission .

iv. The Help Desk will remain open from 09:00 AM to 05:00 PM on each working day from 10 November 2024 to 22 November 2024 at the reception of the university. For any query, applicants may call at 09666790790, 01769028540, 01769028541 or 01769028542 during the above time .

v. Incomplete application will not be considered for admission. BUP authority reserves all rights to cancel candidature of any candidate without showing any reason .

vi. The university authority reserves the right to cancel/modify/change any information given in this advertisement.

The Department of Mass Communication & Journalism (MC&J) began its journey in 2017 as the third department under the Faculty of Security & Strategic Studies (FSSS). Its Bachelor of Social Sciences (BSS) program was introduced in January 2017. The department is dedicated to advancing knowledge, research, and higher education within the evolving fields of journalism and communication, both nationally and internationally. Recognizing the demand for skilled professionals in Bangladesh’s media and communication sector, the department offers a curriculum designed to prepare aspiring media specialists, critical thinkers, and practitioners. Additionally, MC&J aims to broaden career opportunities for its graduates across media, public policy, higher education, and research, fostering excellence through a strong foundation of knowledge.

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Objectives

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References

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Objectives

  • The purpose of the course is to train the students with skills of editing, designing and planning of publishing newspaper and other print media. This course attempts to provide intensive training in the editing and preparation of newspaper copy and page layout using computerized layout software

Outcomes

  • Edit all types of "copy" for publication in both broadsheet and tabloid newspapers by editing a wide variety of news articles. • Lay out a newspaper, including picture, headline, advertisement and other print materials. • Demonstrate an understanding of the ethical concerns facing editors in deciding what stories and photographs to publish in a newspaper

References

  • No reference found!

Objectives

  • To develop an understanding of economic, business and financial news
  • To provide students with the background knowledge, skills and attitudes that are necessary to succeed as business and financial journalist
  • To train students in the craft of writing a credible and relevant business and economic stories
  • To learn the language of business and economics as journalists
  • To apply the knowledge and skills for the readers and audience.

Outcomes

  • Understand basic of economic and business reporting
  • A basic understanding on the economic behavior of individual units such as businesses and households and the economic consequences of these on the national economy and other economic factors
  • Identify the relations between the main economic players and institutions
  • Write on major issues in business and financial journalism
  • Writing skill on the business/economics profile story.
  • How to cover various business/economics beats such as markets, merchandising, banking and finance, manufacturing, transportation, labor, business and government, agriculture, consumer issues, new products and businesses, economist’s assessments of growth/economics issues; economic impacts of regional/international institutions etc.

References

  • Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.
  • Pandeli, P, (2017), Introduction to Business and economic Journalism, Friedrich Naumann Stiftung für die Freiheit,
  • Hayes, K. (2014). Business journalism. Apress.
  • Thompson, T. (2001). Writing About Business: The New Columbia Knight-Bagehot Guide to Economics and Business Journalism. Columbia University Press.

Objectives

  • Make students understand the value of Bengali Culture and Heritage Make students understand expression of the ways of living developed by a community and passed on from generation to generation, including customs, practices, places, objects, artistic expressions and values. To extend the ability to evaluate the use of tools, techniques and methodologies in various sector of cultural norms, tradition and values. Making them understand the impact of Nuclear family, Urbanisation, show-off tendency and social media in re shaping Bangladeshi Culture. Developing a networked society for newer generation to save and expand our cultureand letting them explore the sector more.

Outcomes

  • Make students understand the value of Bengali Culture and Heritage Make students understand expression of the ways of living developed by a community and passed on from generation to generation, including customs, practices, places, objects, artistic expressions and values. To extend the ability to evaluate the use of tools, techniques and methodologies in various sector of cultural norms, tradition and values. Making them understand the impact of Nuclear family, Urbanisation, show-off tendency and social media in re shaping Bangladeshi Culture.

References

  • Religion as culture
  • Violence and Identity
  • Torkopriyo Varotiyo

Objectives

  • Introduce students to the fundamentals of broadcast journalism. The course includes lectures, texts and practical experience in class and in the field. The class includes segments on television techniques, multi-media reporting, digital reporting (MOJO) and many others. A principal objective is to expose you to various types of storytelling styles, trends in digital reporting, and hands-on learning. Television reporting differs from storytelling with video online. Newspaper storytelling differs from online text. This class goes beyond convergence and illuminates how bloggers, podcasts and cellphone technology are affecting journalism. The purpose of this class to expose you to different technology, not to make you experts, in hopes of encouraging you to think differently about storytelling. The course will cover reporting, writing, production, news judgment and ethics.

Outcomes

  • multi-media Journalism

References

  • Andrew Boyd - Broadcast Journalism, Fifth Edition (2000)
  • Barbara Alysen - The Electronic Reporter_ Broadcast Journalism in Australia-University of New South Wales Press (2012)
  • Frank Barnas, Ted White - Broadcast News Writing, Reporting, and Producing (2010, Focal Press)(1)
  • Fred Shook, John Larson, John DeTarsio - Television Field Production and Reporting_ A Guide to Visual Storytelling-Routledge (2017)
  • Jane Chapman, Marie Kinsey - Broadcast Journalism_ A Critical Introduction-Routledge (2008)

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Objectives

  • To understand key concepts of defence terminologies, Act, rules and regulation, and instruction.
  • To illustrate the relationship between military services and journalism.
  • To analyze the concept of defence reporting.
  • To apply the news reporting skills in defence related issues.
  • To explore the perspective of defence journalism in Bangladesh.

Outcomes

  • On successful completion of this course students should be able to: Gather knowledge and education about armed forces and their culture
  • Create the ability to report accurately in a crisis situation

References

  • THE PRESS AND THE PUBLIC INTEREST: A DEFINITIONAL DILEMMA
  • The Press and the Public Interest
  • Mass Communication
  • Military Withdrawal from Politics: Discourse and Reform Agenda
  • Reporting war: Journalism in wartime
  • Militarized journalism Framing dissent in the Gulf Wars

Objectives

  • Objectives are-Make students understand the value of information and communication technology and introduce them with new additions in this sector.  Make students move from analogue way of broadcasting to the digital way of broadcasting using computers.  To extend the ability to evaluate the use of tools, techniques and methodologies in various sector of communication.  Making them understand the impact of information revolution, information society, Cyber Culture and telecommunication services in Bangladesh.  Developing a networked society for newer generation and letting them explore the sector more.

Outcomes

  • ICT journalism is revolutionizing journalism. ICT has had several effects on journalism, ICT has led to the generation of more and well researched news. With the coming of mobile phones, you can call your news sources at any time and get news and moreover well-balanced and researched news. When it comes to the Internet, news and program backgrounders are always available. ICT has made reporters, editors and other news contributors closer. It has created a ‘network ’that leaves reporters and editors in close contacts at any one time. Moreover, a journalist having decent skills on ICT is considered as a jewel as more and more houses are now demanding a full package beyond typical journalistic skills.

References

  • ICT innovations
  • books on ICT
  • ICT creations

Objectives

  • To advance the understanding of storytelling and communicating with pictures
  • To develop the ability to use a camera to convey ideas, thoughts and art
  • To extend the ability to shoot news, feature, sports and portrait assignments

Outcomes

  • Upon successful completion of this course students will be able to examine and discuss the role of photojournalists and the images they produce.
  • Identify and analyze ethical issues and decisions relevant to the activities of photojournalists.
  • Critically discuss and apply traditional news values, such as impact, timeliness, objectivity and human interest to the images.
  • Produce photographs that complement and add value to written news and feature stories.

References

  • Kobre, K. (2017). Photojournalism: The professionals' approach. Routledge.
  • Hope, T. (2002). Photo-journalism: Developing Style in Creative Photography. RotoVision.
  • Williams, R., & Newton, J. (2009). Visual communication: Integrating media, art, and science. Routledge.

Objectives

  • To provide a critical view of the role of specific social and cultural forces in changing and shaping existing social structure and circumstances.
  • To examine the nature of politics and political institutions in perspective of key political theories.
  • To extricate the intricacies of the social-political processes and institutions.
  • To shed light on the consequence of politics in contemporary society.
  • To assist students in analyzing social phenomena and reality.
  • To create the practice of contemplating and critical thinking about society and politics among the students.

Outcomes

  • This course will help students to acquire sociological and political knowledge through critical readings and creative inquiry.
  • This course will help students to prepare them for becoming socially aware and professionally competent to adapt with the changing world.
  • This course will help students to find & analyze interactions between political institutions and various components of political system.
  • This course will help students to think critically about the society and contemporary politics and analyze things from academic perspective.
  • This course will help students to develop problem solving, leadership and teamwork skills.
  • This course will help students to develop human resources with a broad view to serve the society in a meaningful and sustainable way.

References

  • Text Book 1: Introduction to Sociology
  • Text Book 2: The Handbook of Political Sociology
  • Text Book 3: Power, Politics and Society: An Introduction to Political Sociology
  • Text Book 4: The Blackwell Companion to Political Sociology
  • Reference Book 1: The New Political Sociology: Power, Ideology and Identity in an Age of Complexity
  • Reference Book 2: Politics, Sociology and Social Theory
  • Reference Book 3: Introduction to Sociological Theory

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Objectives

  • This course will aim to enable students to • Discuss various aspects of the media of mass communication, including historical development and the related economic, social and aesthetic impact on mass culture; • Distinguish various media critically and thoughtfully, based on characteristics,audience, users, effects and applicability. • Critically analyze the ways in which mass communication media have influenced individual and mass consciousness; • Identify, describe and compare mass communication theories, concepts, authors, trends, processes, paradigms and models; • Reflect critically on the role of media and mass communication in social, cultural,economic, psychological, technological, political, legal and other contexts. • Synthesize all course related material to develop strategies to interpret and assess the impact of the media in their daily lives

Outcomes

  • By the end of the semester, the students will have an introductory understanding of theories on mass communication. This course will provide students with insight into past and present perspectives on media communication. Four theoretical angles will be explored – content and language, media and society, audiences and effects, and media organizations. Through class discussions and literature review, students will actively learn to analyze andcompare the most common concepts in media communication and in turn apply them to relevant media cases. The ability to understand and appreciate theories in their current context will be tested. Students are expected to explore issues using their developing critical skills and qualify (even challenge) the accepted assumptions

References

  • সিরাজুল ইসলাম, ১৯৯৩, History of Bangladesh, Three Volume, Dhaka: Bangladesh Asiatic Society হুমায়ুন আজাদ (২০১৬), কতো নদী সরোবর বা বাঙলা ভাষার জীবনী। ঢাকাঃ আগামী প্রকাশন হুমায়ুন আজাদ, লাল নীল দীপাবলী বা বাঙলা সাহিত্যের জীবনী, ঢাকাঃ আগামী প্রকাশন রফিকুল ইসলাম (২০০৪), বাংলাদেশের স্বাধীনতা সংগ্রাম, ঢাকাঃ ঐতিহ্য শেখ মুজিবুর রহমান (২০১২), অসমাপ্ত আত্মজীবনী, ঢাকাঃ দি ইউনিভার্সিটি প্রেস লিমিটেড সৈয়দ আলঈ আহসান (সম্পা), (১৯৭১), রক্তাক্ত বাংলা, ঢাকাঃ মুক্তধারা গোলাম মুরশিদ, ২০০৬, হাজার বছরের বাঙালি সংস্কৃতি, ঢাকাঃ অবসর

Objectives

  • To introduce the concept of storytelling through images
  • To create the ability to produce and analyse linear and non-linear narratives by arranging and connecting images in sequence
  • To develop the ability to present story ideas visually in a clear and cohesive mode of delivery

Outcomes

  • Upon successful completion of this course students will be able to: • Analyze the construction of narratives through sequential images. • Implement concepts of sequential storytelling in the construction of linear and non-linear narratives. • Communicate the correlation between the content and the form of a narrative in audio-visual media. • Apply the principles learned in this course to a variety of media like photographic sequences, comics and storyboards/animatic as planning tools for film and animation. • Present story ideas visually in a clear and cohesive mode of delivery. • Discuss the learned concepts in active class participation.

References

  • McKee, R. (1997). Story: style, structure, substance, and the principles of screenwriting. Harper Collins.
  • Lacey, N. (2016). Introduction to film. Macmillan International Higher Education.

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Objectives

  • This course is designed as a practical course for writing features, articles, editorials and opinions for different media. The focus will be on how to identify audiences; know the differences between feature and news writing; and understand the history and traditions of feature writing. Emphasis will be on feature writing elements, functions, genres, what makes a feature work, the social significance of features, the roles its play and the principles and conventions to which it conforms.

Outcomes

  • On successful completion of this course students should be able to: • Understand the role and function of feature writing in society. • Experience writing editorials, columns and reviews. • Build strong arguments and recognize and counter logical fallacies. • Improve analytical and writing skills contributing to good opinion writing - skills applicable to all types of writing.

References

  • Blundell, W. B. (1988). The Art and Craft of Feature Writing. New York: Plume.
  • Hutchinson, E. R. (2007). The Art of Feature Writing: From Newspaper Features and Magazine Articles to Commentary. Oxford: Oxford University Press.
  • Standring, S. M. (2013). The Art Opinion Writing. RRP International LLC.

Objectives

  • To provide basic knowledge and skills required for becoming professional sports journalists.
  • To establish understanding of a wide variety of sports events with respect to media coverage.
  • To make students eligible and fit for becoming sports journalists.
  • To incorporate students with the real environment of sports journalism field.
  • To comprehend rules, strategies, terminology and practices for covering multiple sports events.
  • To comprehend legal basic issues related to ethical practices in sports journalism.

Outcomes

  • This course will help students to learn about both theoretical and practical knowledge about sports journalism.
  • This course will help students to learn about journalistic styles of story writing with ethical elements.
  • Students will learn about professional reporting skills for multimedia (Newspaper, TV & Online).
  • Students will get a flavor of writing Hard news, Feature, In-depth news and Breaking News for media.
  • Students will be efficient at translating international sports news efficiently from authentic sources.
  • Students will learn about maintaining deadline, which is a must for sports journalism.
  • Students will learn collecting interviews and making news out of it.

References

  • Text Book 1- Sports Journalism: An Introduction to Reporting and Writing
  • Text Book 2- Sports Journalism: A Practical Guide
  • Text Book 3- Sports Journalism: A Multimedia Primer
  • Text Book 4- Sports Journalism: Contexts and Issues
  • Reference Book 1- Multimedia Sports Journalism: A Practitioner's Guide for Digital Age
  • Reference Book 2- Sports Media: Reporting, Producing and Planning
  • Reference Book 3- The Essentials of Sports Reporting and Writing

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Objectives

  • • Analyze the concepts of peace, violence and conflict. • Understand the concept, main theory and practice of peace journalism. • Analyze the differences between traditional/confrontational journalism and peace journalism. • Examine the importance of conflict resolution in peace journalism. • Examine the dilemmas and obstacles of peace journalism (individual, structural and ideological).

Outcomes

  • Upon successful completion of this course, students will be able to: 1. Critically understand the mainstream media coverage of conflict 2. Define the core concepts of peace journalism 3. Understand how peace journalism can contribute to conflict resolution 4. Positively affect the peace-building process and mitigate conflict through reporting, 5. Offer alternative approaches to negative stereotypes through reporting, 6. Help the audience/citizens understand the deeper and underlying causes of conflicts, what proposals and ideas exist for their resolution

References

  • Articles

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Objectives

  • There will be less of text-book based learing and more of practical oriented learning in the classes
  • Turning the classroom into a newsroom is the core objective of this course

Outcomes

  • The course online Journalism in the Digital Age provides information on the varying web tools and practices used by journalists online, from the use of social media to online safety to ethical issues faced by professional and citizen journalists.

References

  • Online Journalisn : Steve Hill
  • online journalism
  • oj books

Objectives

  • To develop the creativity and technical expertise on audio and video communication
  • To apply the production skills to produce programmes for broadcast media
  • To advance the understanding of the basic principles, procedures, and techniques of radio, television and film production

Outcomes

  • Upon successful completion of this course students will be able to: • Express personal creativity while developing the ability to conceptualize story ideas and effectively translate these ideas into audio and video productions • Demonstrate knowledge of studio operations, including a basic understanding of the audio and video mixer • Show a general understanding of postproduction, including Editing techniques • Produce audio projects individually and in groups. • Demonstrate the ability to critique the strengths and weakness of audio and video productions • Understand the duties and responsibilities of various personnel in production process • Understand the influences of new technologies on radio, television and film production

References

  • Lacey, N. (2016). Introduction to film. Macmillan International Higher Education.
  • Wales, L. M. (2017). The complete guide to film and digital production: the people and the process. Taylor & Francis.
  • Monaco, J. (1981). How to read a film: The art, technology, language, history, and theory of film and media. New York: Oxford University Press.

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References

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Objectives

  • To write, report and produce a TV newscast covering local issues
  • To achieve professional-standard news report writing skills. Writing that is clear, concise, accurate and conversational. Strong writing ability is just as essential to broadcast journalism as it is to its print and online counterparts.
  • To apply the techniques of reporting in the field of newspaper and television journalism
  • To apply teamwork and communication skills to successfully participate in newsroom practice

Outcomes

  • Understand the basic elements of news storytelling.
  • Understand and be able to write different types of news stories
  • Be able to write a TV news story script
  • Be able to make a TV news story with the visual elements
  • Be able to write a short feature story, using appropriate description, detail and quotes.
  • Be able to find appropriate and diverse news sources, interview them and build the research necessary for strong news stories.
  • Be able to conduct interviews that elicit information and quotes for use in investigative news stories
  • Understand the ethical standards and social responsibilities of journalists

References

  • Sajeeb, S. (2018). NEWS, Reporting, Writing and Editing. 1st ed. Dhaka: Gatidhara
  • Part Two Chapter 5, Newswriting Decision Points, Reporting Processes and Practices: News writing for today’s readers, (Dennis and Ismach, 1981)
  • White, Ted; Barnas, Frank (2010). Broadcast News Writing, Reporting, and producing (5th ED). News Writing & Reporting; Bruce D. Itule/Douglas A. Anderson Television News; Ivor Yorke.

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Objectives

  • This course aims to understanding the public relations. This course will give the students an opportunity to know about basics of public relations, history of public relations, process and methods of public relations, different functions of public relations, evaluation of public relations, persuasion and public relation, public relations and management, public opinion, law and future of public relations, unethical aspects, ethics and public relations, P.R. models, issue management and public relations in Bangladesh. Besides, this course will help students to identify the relationship of communication and public relations.

Outcomes

  • On successful completion of this course students will be able to: • Explain various concepts of public relation. • Discuss PR as a discipline of Communication and Management. • Produce press releases and other PR related literatures. • Formulate public relations strategies. • Plan public relations campaigns • Capable to interpret and analyze different data related to mass media and public relations. • Explain the ethical aspects of PR. • Work successfully in various sectors of PR after completing the course.

References

  • Cutlip, S.M., & Center, A.H. (2005). Effective Public Relations. New Jersy: Prentice Hall.
  • Newsom, D., Turk, J., & Kruckeberf, D. (2009). This is PR: The Realities of Public Relations. Belmont, California.: Cenage/Wadsworth.
  • Oliver, S. M. (2004). Handbook of Corporate Communications and Public Relations. London: Routledge.
  • Schmitz, A. (2012). Public Relations. (Volume 1.0). (http://lardbucket.org)
  • Seitel, F.P. (2010). The Practice of Public Relations. New Jersy: Prentice Hall.
  • Smith, Ron. (2013). Public Relations: The Basics. New York: Routledge.
  • Sriramesh, K., & Dejan, V. (2003). The Global Public Relations Handbook. New Jersey: Lawrence Erlbaum Associates.
  • Theaker, A. (2001). The Public Relations Handbook. Routledge, New York.
  • Wilcox, D. L., Cameron, G. T., & Reber, B. H. (2014). Public Relations: Strategies and Tactics. London: Pearson.

Objectives

  • Professional skill of news gathering, interviewing, data collection and digging the true information.
  • To make them understand the differences between normal writing and journalistic writing and presentation.
  • To create the ability of storytelling among the students

Outcomes

  • theoretical and practical knowledge
  • writing with ethical elements
  •  Professional reporting skills
  • interviews
  • Covering press conferences
  • Hard News and Feature Writing

References

  • Mencher, Melvin - Melvin Mencher’s news reporting and writing-McGraw-Hill (2011)
  • [Carole_Rich]_Writing_and_Reporting_News_A_Coachi(b-ok.org)

Objectives

  • public relations in global cultural context • media, globalisation and public relations • critical perspectives: power, identity, hegemony • intercultural communication • transnational communication campaigns and events • global social action campaigns • third culture building • national identity

Outcomes

  • Appropriate application of Country Reptrak tool • Sophisticated presentation of reputation analysis • Team collaboration • Role modelling • Oral skills • Innovative approach • Well-written and structured 7-8 ppt. slides • Non-verbal skills

References

  • International communication language
  • Lingua franka
  • movies as medium

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Objectives

  • To explore the reasons behind the widespread popularity of the social media
  • To provide students with the background knowledge, skills and attitudes that’s are necessary to produce social media content
  • To understand social media campaign strategy and implementation plan.
  • • To explore the implications of social media for personal relationships, youth culture, organizations, social research, and privacy.
  • To provide practical demonstration of social media production and detail impact plan

Outcomes

  • Apply multiple communication perspectives to make sense of social media adoption and use.
  • Understand the various methodological approaches that can be used to study social media.
  • Discuss social media intelligently using appropriate language and terminology derived from scholarly papers and class discussion.
  • Understand the implications of social media for a variety of social issues
  • Think abstractly about the role of social media in personal and organizational contexts.

References

  • • Axford, B., & Huggins, R. (2001). The new media and politics. London: SAGE.
  • • Creeber, G. (2011). Digital cultures. Maidenhead: Open Univ. Press.
  • • From Arab Spring to Shahbag: The role of Social Media in Terms of National Crisis. (2015). Journal Of Mass Communication & Journalism, 05(02). doi: 10.4172/2165-7912.1000241
  • • Fuchs, C. (2012). The Political Economy of Privacy on Facebook. Television & New Media, 13(2), 139-159. doi: 10.1177/1527476411415699
  • • Fuchs, C. (2012). The Political Economy of Privacy on Facebook. Television & New Media, 13(2), 139-159. doi: 10.1177/1527476411415699
  • • Lipschultz, J. (2018). Social media communication. New York: Taylor & Francis Group, Routledge.
  • • Hossain, M. (2015). Social Media and Terrorism. South Asian Survey, 22(2), 136-155. doi: 10.1177/0971523117753280

Objectives

  • No objective found!

Outcomes

  • No outcome found!

References

  • No reference found!

Objectives

  • No objective found!

Outcomes

  • No outcome found!

References

  • No reference found!

Objectives

  • No objective found!

Outcomes

  • No outcome found!

References

  • No reference found!

Objectives

  • The purpose of this course is to provide an understanding of the role of the media in the political system. Both historical and current political trends will be highlighted as they are deliberated and analyzed by the media as well as the advantages and challenges that come with digital media and the 24/7 news cycle. We will also focus on the previous election year, City Mayoral election, special attention will be paid to how candidates are represented and how they represent themselves through traditional media, new media, social media, and during debates.

Outcomes

  • 1.Apply the holistic knowledge on media and politics of Bangladesh in the decision making in professional life
  • Be able to cope with the media and politics in future perspectives of life and career

References

  • Noam Chomsky, The MANUFACTURING Consent: The Political Economy of Mass Media, 2002
  • Edward Herman and Noam Chomsky, A propaganda Model.
  • Marshall MsLuhan and the Politics of Modernism, The Massachusetts Review, Vol. 13, No. 4 (Autumn, 1972), pp. 567-580.
  • G M shahidul Alam, Political Communication in Bangladesh,
  • Robin Tamarelli McKeon* and Drew H. Gitomer, Social Media, Political Mobilization and High Stakes testing.
  • Malaena Jo Taylor, PhD, Social Movements and Mainstream Media: Framing Processes in an Ideologically Segmented TV News Field. University of Connecticut, 2017
  • Read Kenneth T. Andrews, Neal Caren,“Making the News: Movement Organizations, Media Attention, and the Public Agenda,”American Sociological Review, 2010.
  • Text Book: Ahmed, Salahuddin A.F. and Chowdhury, Bazlul M. (2004) Bangladesh: National Culture and Heritage: An Introductory Reader, Independent University, Bangladesh.
  • Islam Sirajul, (1997). History of Bangladesh 1704-1971. Political Histoty I. Asiatic Society. Dhaka.
  • Paul Sanyaolu; C. O. Sanyaolu and O. Oni, The Importance of Media in Politics
  • Article on Social Movements in the News

Objectives

  • To understand the major ethical approaches that have affected moral decision making in the media today, as well as the role of professionals in shaping those decisions.
  • To understand the complex relationship between technological, social, cultural, and economic effects on the media and how those impact moral decision making.
  • To extend the ability to make complex moral decisions as a media practitioner by considering all affected parties.

Outcomes

  • Upon successful completion of this course students will be able to:

References

  • Keeble, R. (2008). Ethics for journalists. Routledge.
  • Crook, T. (2009). Comparative media law and ethics. Routledge.
  • Meyer, P. (1987). Ethical journalism: A guide for students, practitioners, and consumers. New York: Longman.
  • Lipschultz, J. H. (2017). Social media communication: Concepts, practices, data, law and ethics. Routledge.
  • Moore, R., Murray, M., Farrell, M., & Youm, K. H. (2017). Media Law and Ethics. Routledge.

Objectives

  • বাংলাদেশের প্রেক্ষাপটে সাংবাদিকতা করার ক্ষেত্রে বাংলা ভাষায় লেখা এবং বাংলা ভাষায় সুন্দর ও শুদ্ধ উচ্চারণে কথা বলা অত্যন্ত প্রয়োজনীয়। সেক্ষেত্রে `Bangla language and writing skill' কোর্সটি খুবই গুরুত্বপূর্ণ ভূমিকা পালন করে শিক্ষার্থীদের মেধা -মন ও মননকে শাণিত করতে এবং বাংলা ভাষার প্রতি তাদের ভালোবাসা ও আগ্রহকে বৃদ্ধি করতে। বাংলা ভাষা,ব্যাকরণ ও সাহিত্য সম্পর্কে প্রাথমিক জ্ঞান দানের পাশাপাশি এই কোর্সের মূল লক্ষ্য হলো শিক্ষার্থীদের অন্তঃকরণে বাংলা ভাষার প্রতি শ্রদ্ধা জাগিয়ে তোলা ও বাংলা সাহিত্যের সমৃদ্ধ সমুদ্রে ডুব দিয়ে রত্ন ‍তুলতে সহায়তা করা। সেই সাথে কোর্সটি শিক্ষার্থীদের সৃজনশীল লেখায়ও অনুপ্রেরণা দান করে। পাশাপাশি কণ্ঠানুশীলন বা আবৃত্তি বিষয়ে প্রাথমিক জ্ঞান দানের মাধ্যমে শিক্ষার্থীদের একজন সুদক্ষ উপস্থাপক হবার প্রেরণা দান করে। এককথায়,কোসর্টি ‘গণ যোগাযোগ ও সাংবাদিকতা বিভাগের শিক্ষাথীর্দের বাংলাদেশের সাধারণ মানুষের সাথে যোগাযোগ স্থাপন করার জন্য বাংলা ভাষায় সুনিপুন করে তোলে এবং সাংবাদিক হবার জন্য একজন সৃষ্টিশীল লেখক হিসেবে গড়ে তোলে।

Outcomes

  • ১.বাংলা ভাষার উদ্ভব ও বিকাশ সম্পর্কে জানতে পারবে।
  • ২.উনিশ শতকের বাংলা সাময়িক পত্র সম্পর্কে লিখতে ও বলতে পারবে।
  • ৩.‘প্রথাগত ব্যাকরণের ধারণা’ সম্পর্কে লিখতে ও বললে পারবে।
  • যুক্তব্যঞ্জন ও বিরামচিহ্ন সম্পর্কে বলতে ও লিখতে পারবে
  • শব্দের বানান সম্পর্কে বলতে ও লিখতে পারবে ।বানান ও প্রচারমাধ্যমে ভাষার প্রয়োগ ও অপপ্রয়োগ সম্পর্কে বলতে ও লিখতে পারবে
  • ভাষারীতি সম্পর্কে লিখতে ও বলতে পারবে
  • অশুদ্ধি সংশোধন সম্পর্কে বলতে ও লিখতে পারবে
  • সংবাদ পত্রে প্রতিবেদন প্রেরণ সম্পর্কে বিস্তারিত জানবে।
  • প্রতিবেদন লিখনের নিয়ম সম্পর্কে সুস্পস্ট ধারণা লাভ করবে।
  • মুভি ও বুক রিভিউ লিখতে পারবে।
  • প্রবন্ধ,ছোটগল্প ও কবিতার শৈলী বিচার করতে সক্ষম হবে।
  • শুদ্ধ উচ্চারণে কথা বলা ও সংবাদ পাঠ করতে পারবে।
  • বাংলা সংবাদপত্রে প্রতিবেদন লিখনে সক্ষম হয়ে উঠবে।

References

  • ১.বাঙ্গালা ভাষার ইতিবৃত্ত-ড.মুহম্ম দ শহীদুল্লাহ
  • ২.বাংলা সাহিত্য পরিচয়, ড. পার্থ চট্টোপাধ্যায৩. লাল নীল দীপাবলী বা বাঙলা সাহিত্যের জীবনী, হুমাযুন আজাদ
  • ৪.বাংলা সাহিত্যের সমগ্র ইতিহাস, ক্ষেত্র গুপ্ত ৫. বাংলা সাহিত্যের ইতিবৃত্ত, প্রথম খণ্ড, অসিতকুমার বন্দ্যোপাধ্যায়
  • ৬.বাংলা একাডেমি কর্তক প্রতাশিত বাংলা বানান রীতি
  • লাল নীল দীপাবলী বা বাঙলা সাহিত্যের জীবনী, হুমাযুন আজাদ
  • বাংলা সাহিত্যের ইতিবৃত্ত, প্রথম খণ্ড, অসিতকুমার বন্দ্যোপাধ্যায়
  • সাংবাদিকতার প্রথম পাঠ-এস এম.হোসেন
  • প্রতিবেদন লিখনের কলা কৌশল- মো. রেজাউল করিম
  • বাংলা সাহিত্য : অতীত ও উত্তরকাল- মনিরুজ্জামন
  • বাংলা সাহিত্য : অতীত ও উত্তরকাল- মনিরুজ্জামন
  • গণমাধ্যম এবং সাংবাদকতা- শামীম আল আমিন
  • সংবাদ লেখা ও সম্পাদনা- সজীব সরকার
  • বাংলা একাডেমি প্রমিত বাংলা ব্যাবহারিক ব্যাকরণ - বাংলাে একাডেমি
  • আধুনিক বাংলা কবিতায় ইউরোপীয় প্রভাব- মঞ্জুষা মিত্র
  • বাংলা সাহিত্যে নজরুল-আজহারউদ্দীন খান
  • আবৃত্তি ও উপস্থাপনা -ফয়জুল্লাহ সাঈদ
  • এই বইটি আবৃত্তির রবিশঙ্কর মৈত্রী
  • আবৃত্তি শেখার কলাকৌশল হাসান রাউফুন
  • গল্পগুচ্ছ- রবীন্দ্রনাথ ঠাকুর
  • বঙ্কিমচন্দ্রের রচনাবলী - বঙ্কিমচন্দ্র চট্টোপাধ্যায়

Objectives

  • The aim of this course is to introduce students to basic concepts of gender such as gender, sex, sexuality, gender difference, gender socialization and so on. It will examine gender as an outcome of biological, social and cultural systems; how gender concepts and behaviors shape and are shaped by larger social institutions including class divisions, ethnicity, advertising, economic systems, governments and especially the mass media.

Outcomes

  • By the end of the semester, the students will have an introductory understanding of gender and communication. This course will provide students with insight into past and present perspectives on gender and the needed change in our perceptions of gender. Through class discussions and literature review, students will actively learn to analyze and compare the most needed concepts in gender- communication and in turn apply them to relevant future media cases. The ability to understand and appreciate theories in their current context will be tested. Students are expected to explore issues using their developing critical skills and qualify (even challenge) the accepted assumptions

References

  • • DeFrancisco, V. L., Palczewski, C. H., & McGeough, D. D. (2013). Gender in communication: A critical introduction (2nd ed.). London: SAGE Publications. • Kearney, M. C. (2012). The gender and media reader. New York: Routledge. • Bhasin, K. (2000). Understanding Gender. New Delhi: Kali for Women. • Lips, M. H. (1993). Sex and Gender: An Introduction. California: Mayfield Publishing. Stewart, Lea P, Cooper, Pamela J, Stewart. Alan D &Friedly, Sheryl A. (1995). Communication and Gender, Pearson Publications. • Bennett, Tony, Martin, Graham, Mercer, Coin & Woollacott, Janet (Eds) (1981) Culture, Ideology and Social Practices, B. T. Batsford Limited. • Krolokke, Charlotte &Sorensen, Anne Scott. (2005).Gender Communication Theories and Analyses, London; Sage Publications.

Objectives

  • 1) General objective: To develop in the student, the skills, techniques and art of video communication and journalistic works through visual representation and graphics. Students will think critically about the statues que of video medium in national and international level. It is a "hands-on" course teaching the use of the cameras, recorder, the production equipments. 2) Specific objective: At the end of the semester the students should know; • the practical necessity of broadcast journalism in this globalized and technological expanding era • video production at any activity including news or making any media content; know it's definition and contribution to local broadcast journalism • know how to use remote equipment, especially the cameras and production equipments • know how to write a video news script • know how to edit an actual video • know the techniques of video editing, especially for use in video communication

Outcomes

  • • Write, edit, interview and present for broadcast journalism and any video related media content • Report, produce and present live news bulletins • Apply teamwork and communication skills to successfully participate in newsroom practice • Identify and research a story, conduct interviews and gather appropriate research and actual material in the sound medium • Use professional video cameras, digital editing equipment, sound management and editing software

References

  • • Article on Filming for new and old media; PDF Version • Article on The Future of Journalism, Papers from a conference organised by the BBC College of Journalism • Article on Journalism Safety Guide during news making; BBC • Article on Basics of Camera, Lights & Sound, by G.C. Awasthy Allied Publishers, N.D • Article on DIGITAL JOURNALISM: MAKING NEWS, BREAKING NEWS, Open Society Foundations • H and book on Digital Video and Audio in Education C for educational purposes: reating and using audio and video material; Published by the Video Aktiv Project www.videoaktiv.org • Article on MEDIA NEIGHBOURHOOD : Journalism Training; BBC Media Action

1st Semester

Objectives

  • This course will provide groundwork in reporting, news writing and news judgment through assignments in class and in the field.
  • The purpose of this course is to help you think critically about current events and to report and write accurately, gracefully and intelligently.

Outcomes

  • Maiden knowledge about news, reporting and writing
  • Learn basic news gathering and writing
  • Finding a news from daily happenings and learn to write it in an logical way
  • Identifying news from daily events
  • Some basic news writing structure with ethical correctness
  • New-media journalism
  • Short orientation on Bangladesh’s journalism practice and pattern

References

  • Bond, F. (1961). Introduction to journalism. New York, Macmillan.
  • Harcup, T. (2019). Journalism Principle and Practice (2nd ed.). New Delhi: SAGE Publications.
  • Herbert, J. (2016). Journalism in the digital age. London: Routledge.
  • Kunczik, M. (1995). Concepts of journalism. Bonn: Media and Communication Dep. of the Friedrich Ebert Foundation.
  • Sajeeb, S. (2018). NEWS, Reporting, Writing and Editing. 1st ed. Dhaka: Gatidhara

Objectives

  • 1. To teach the students about professional skill of communication of different level.
  • 2. To make them handy of writing, speaking, and other forms of communication

Outcomes

  • Application
  • • Analyze
  • Learn
  • Problem identification and solving. They will able to identify different communication problem and will able to give the solutions

References

  • Human Communication
  • Essentials of Human Communication
  • Sociology (5th edition)
  • Sociology (5th edition)
  • Introduction to Mass Communication_ Media Literacy and Culture-McGraw-Hill Humanities_Social Sciences_Languages (2013)
  • Culture, Media, Language_ Working Papers in Cultural Studies, 1972-79

Objectives

  • No objective found!

Outcomes

  • No outcome found!

References

  • No reference found!

Objectives

  • The course has a number of objectives. The course aims: 1. To develop communication skills of the learners in listening, speaking, writing and reading. 2. To provide students a thorough knowledge of the grammar of English language 3. To enable students to learn how English is used in real-life situations. 4. To develop learners’ academic writing skills needed at tertiary level.

Outcomes

  • to develop fluency in conversation and efficiency in interactional skills
  • to use grammar accurately both in written and verbal communications.
  • to become effective and efficient communicators in English.
  • to become efficient academic writers.

References

  • Common Mistakes in English by T.J.Fitikides
  • English Skills
  • From Paragraph to Essay
  • IELTS Practice Set with CD
  • 1. Purdue Online Writing Lab formats for academic writing
  • 2. APA/MLA/Chicago Manual
  • 2. APA/MLA/Chicago Manual
  • 2. APA/MLA/Chicago Manual
  • Supporting Materials : 3
  • Supporting Materials : 4

Objectives

  • To understand importance of verbal and nonverbal communication
  • To develop ability of organizing information for presentation
  • To know how to handle the visual and other hardware during the presentation
  • To master the art of handling the questions from the audience
  • Select the most suitable delivery method based on the audience, the environment and the message being delivered

Outcomes

  • To develop required presentation skills
  • Gain insight into effective techniques for calming nerves
  • Analyze the needs and interests of an audience

References

  • the art of public speaking by Dale Carnegie

2nd Semester

Objectives

  • No objective found!

Outcomes

  • No outcome found!

References

  • No reference found!

Objectives

  • General objective: Interpersonal communication introduces students to the complex interaction of social and psychological forces operating in human communication. The course is designed with a dual approach consisting of both theory and application that allows students opportunities to critically evaluate the intricacies of interpersonal relationships and the communication issues surrounding human interaction in various contexts.

Outcomes

  • The options and alternatives for action in a wide variety of interpersonal situations.
  • The dialectical tensions that arise as students use communication to satisfy conflicting personal needs.
  • The dialectical tensions that arise as students use communication to satisfy conflicting personal needs.
  • Utilize effective communication skills appropriate to the purpose, audience, and situation.
  • Defensive and supportive communication climates.
  • Competence and an ability to assess the appropriateness and effectiveness of interpersonal strategies used in various interpersonal relationships.
  • Why and how relationships develop, and the role communication plays in determining the nature and quality of interpersonal relationships
  • Why and how relationships develop, and the role communication plays in determining the nature and quality of interpersonal relationships
  • Conflict in interpersonal communication and the application of conflict management principles
  • Competencies related to communication with individuals from other cultures and co-cultures.

References

  • Devito, J. (2018). The Interpersonal Communication Book, Global Edition. Harlow, United Kingdom: Pearson Education Limited
  • DeVito Joseph, A. (1988). Human Communication. The Basic Course.

Objectives

  • No objective found!

Outcomes

  • No outcome found!

References

  • No reference found!

Objectives

  • No objective found!

Outcomes

  • No outcome found!

References

  • No reference found!

Objectives

  • This course aims to enable students to- • Discuss various aspects of the media of mass communication, including historical development and the related economic, social and aesthetic impact on mass culture; • Distinguish various media critically and thoughtfully, based on characteristics, audience, users, effects and applicability. • Critically analyze the ways in which mass communication media have influenced individual and mass consciousness; • Identify, describe and compare mass communication theories, concepts, authors, trends, processes, paradigms and models; • Reflect critically on the role of media and mass communication in social, cultural, economic, psychological, technological, political, legal and other contexts. • Synthesize all course related material to develop strategies to interpret and assess the impact of the media in their daily lives.

Outcomes

  • On successful completion of this course students will be able to: • Increase students’ knowledge and understanding of the mass communication process and the mass media industries. • Increase students’ awareness of how they interact with those industries and with media content to create meaning. • Help students become more skilled and knowledgeable consumers of media content. • Develop students’ understanding of the relationships among communication, mass communication, culture, and those who live in the culture. • Recognize trends in mass media, especially concentration of ownership and conglomeration, globalization, audience fragmentation, public relations, hyper- commercialism, convergence, and the move toward digital distribution of mass media product

References

  • Dominic, J. R., Dynamics of Mass Communication: Media in Transition: McGraw-Hill HigherEducation, 2011.
  • Baran, S. J. & Davis, D. K., Mass Communication Theory, Cengage Learning, 2011.

3rd Semester

Objectives

  • • History of the press in Indian Sub-continent with particular reference to Bangladesh • Factors that contributed to the growth of media and the nature of audiences in Bangladesh • Functions of media related organizations like: Bangladesh Press Council, Press Institute of Bangladesh, PressInformation Department etc. • Role of mass media during the 1971 liberation war and other historical movement

Outcomes

  • • Understand and analyse the history of the press in Indian Sub-continent with reference to Bangladesh
  • • Understand the factors that contributed to the growth of media and the nature of audiences in Bangladesh
  • • Understand and appreciate the functions of media related organizations like: Bangladesh Press Council, Press Institute of Bangladesh, Press Information Department etc.

References

  • Shoesmith, B.&Genilo, J.W. (eds.) (2013).Bangladesh’s Changing Mediascape from State Control to Market Forces. Chicago: University of Chicago Press
  • mvjvg, †kLAve`ym (2011)|evsjv‡`‡kiMYgva¨g I mvsevw`KZvqAv‡jvwKZR‡biv| XvKv: gvIjve«v`vm©|

Objectives

  • No objective found!

Outcomes

  • No outcome found!

References

  • No reference found!

Objectives

  • • To get introduced with Print and Electronic media editing • To know about the source and nature of a copy • To get oriented with the environment of a news house • Checking a copy and editing • Practicing the copy desk operation • Techniques for editing stories, handling wire copy, writing headlines and news judgment for Print and Electronic media

Outcomes

  • 1. Awareness of the nexus between writing and editing and the role of the editor in the publishing process 2. Knowledge of a range of editing concepts, processes and practices, including structural editing and copyediting, in the context of the editing and publishing industry in Bangladesh and internationally 3. Identify and analyses grammar and style errors and correct these 4. Sharpen journalistic skills, while being critical and creative thinkers as engaging in the editing process 5. Skills of news planning, gathering and assignment routines, and adherence to legal and ethical standards of the industry

References

  • Broadcast Journalism
  • NEWS_EDITING_AND_DESIGN
  • The broadcast journalism handbook
  • Introduction to Journalism
  • Journalism. A Very Short Introduction
  • Encyclopedia of American Journalism

Objectives

  • No objective found!

Outcomes

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References

  • No reference found!

Objectives

  • • To advance the understanding of the rights, constraints and responsibilities of mass media under the Constitution and administrative law • To educate students on how to publish information without violating defamation, invasion of privacy or other legal restrictions • To develop the ability to gather information avoiding legal trouble • To develop analytical skills • To elicit a sense of moral obligation and personal responsibility • To extend the ability to recognize moral issues

Outcomes

  • Upon successful completion of this course students will be able to: • Recognize the moral dimensions of issues in journalism and other forms of mass communication. • Identify and act within the relevant laws, policies and regulations governing the news media • Critically analyze the legal and regulatory restrictions on expression and their impact on journalism practice • Explain and apply the laws of defamation, contempt of court and privacy into practice • Evaluate the role and impact of self-regulation on the media and journalists • Report on court hearings and legal issues • Develop critical thinking skills that will move them beyond the surface of an issue and into the broader ramifications of events and decisions. • Appreciate the distinctions between moral philosophy and moralizing and differences between law and ethics. • Understand and apply a wide range of decision-making skills to “doing ethics” in media practice. • Discover ways to use the “wisdom of the ages” to discuss and justify decisions. • See how moral development, values, and loyalties affect decision-making in media practice. • Recognize that diversity, civility, and civic engagement are vital issues in media ethics. • Engage in the ongoing quest for personal and systemic professionalism and accountability in media (and life.)

References

  • Moore, R. L., & Murray, M. D. (2007). Media Law and Ethics.
  • Keeble, R. (2009). Ethics for Journalists. Taylor and Francis.
  • Day, L. A. (2006). Ethics in Media Communication: Cases and Controversies. Thomson Wadsworth.
  • Crook, T. (2009). Comparative media law and ethics. Routledge.
  • Feintuck, M. (2006). Media regulation, public interest and the law. Edinburgh University Press.
  • Frost, C. (2015). Journalism ethics and regulation. Routledge.

4th Semester

Objectives

  • • Concepts of economics and the principal economic institutions, the roles, functions and dysfunctions of economic institutions in Bangladesh, • Concepts of development, development method and paradigms, share market, stock exchange • International financial institutions like IMF, GATT, ADB, World Bank and national institutions of the country

Outcomes

  • • how various institutional arrangements work, with an emphasis on economic and political institutions • recent empirical work that aims at evaluating and quantifying the mechanisms of the models we study

References

  • Ray Kiely - The Clash of Globalisations_ Neo-Liberalism, the Third Way and Anti-Globalisation
  • Joseph E. Stiglitz - The Price of Inequality_ How Today's Divided Society Endangers Our Future
  • Ha-Joon Chang - Economics_ The User's Guide_ A Pelican Introduction
  • Joseph E. Stiglitz - Globalization and its discontents

Objectives

  • Make students understand the value of information and communication technology and introduce them with new additions in this sector
  • To familiarize the students with the wide range of communication and information technologies
  • Make students move from analogue way of broadcasting to the digital way of broadcasting using computers.
  • Making them understand the impact of information revolution, information society, Cyber Culture and telecommunication services in Bangladesh.
  • To extend the ability to evaluate the use of tools, techniques and methodologies in various sector of communication.
  • Developing a networked society for newer generation and letting them explore the sector more.

Outcomes

  • Effectively use ICT for news gathering, distribution, and audience engagement
  • Research and locate reliable information from Internet to enhance news reporting capacity
  • Basic understanding on social media communication concepts and practices
  • Basic understanding on big data and data privacy
  • Evaluate the effectiveness of Information and Communication technologies strategies and policies in news organization

References

  • Alam, M. J. (2012). E-governance in Bangladesh: Present problems and possible suggestions for future development. International Journal of Applied Information Systems (IJAIS), 4(8), 21-25.
  • Helberger, N., Eskens, S. J., van Drunen, M. Z., Bastian, M. B., & Möller, J. E. (2019). Implications of AI-driven tools in the media for freedom of expression.
  • Hossain, N. (2000). E-commerce in Bangladesh: Status, potential and constraints. Institutional Reform and the Informal Sector, University of Maryland, College Park.
  • Pybus, J. (2013). Social networks and cultural workers: Towards an archive for the prosumer. Journal of Cultural Economy, 6(2), 137-152.
  • Lipschultz, J. H. (2017). Social media communication: Concepts, practices, data, law and ethics. Taylor & Francis.

Objectives

  • The course helps the Students to gain an understanding that the world is composed of interrelated economic, political, religious, cultural, and ecological systems. It explores people’s beliefs, actions, world views and recognizes diversity of cultures and opinions to foster a democratic society for the world. The Internet and current news sources will be utilized in this course.

Outcomes

  • On successful completion of this course students should be able to • Be familiar with several contemporary world issues and better understand their make‐up and importance • Understand how different political issues are assessed by different philosophical and ideological traditions • Write effectively and develop arguments

References

  • Heywood, A. (2014). Global politics. Macmillan International Higher Education.
  • Grenville J.A.S (2005), A History of the World from the 20th to the 21st century, Abingdon OxonRouteledge

Objectives

  • • Understand the historical development of mass communication theories and how they link with historically important social, political and technological events/issues in the field of communication • Develop an understanding of these strengths and limitations of basic theories of mass communication and the ability to apply those theories in research and practice • Comprehend how mass communication theories are accepted throughout the society • Discover that mass communication is often at the centre of how we ‘perceive truth’ and ‘reality’ • Critically evaluate the theories as applied to practical mass communication problems e.g. media portrayals of sex, gender , minority and violence

Outcomes

  • By the end of this course, you should be able to: •Articulate the components of social science theory and the steps in theory building; •Trace the historical development of mass communication theory; •Critique the major theories that have guided mass communication research; and •Develop a theoretically-based argument in relation to a specific research question

References

  • Mass Communication Theories all references
  • Article and Books

Objectives

  • The course has been designed basing on following objectives: a. To teach basic elements of Elementary French Language for writing and speaking correctly. b. To build the confidence of learners for doing communication in Elementary French speaking countries. c. To make them capable to do communication in different real life situations. d. Motivate students to learn Elementary French by showing its importance in various fields. e. To increase learners awareness and knowledge of the Elementary French community and culture all over the world

Outcomes

  • By the end of the course, the participants are expected to: a) Maintain social contact in different social situations, greet people, b) using French expressions for day-to-day life c) Introduce themselves and others d) Ask information about a person. e.g. ( name, age, nationality, profession, address, telephone number etc) e) Speak about their likings and preferences f) Write letters to new Francophone friends with self and family description g) Describe, show and locate objects; describe bedrooms, apartment etc h) Describe a person (physique, clothes, colours etc.) i) Converse with seller, asking price, likings, size etc j) Describe house, rooms, apartment; locate places, rooms in a layout k) Listen to and understand French used in different social / daily situation l) Read and understand texts at a reasonably beginners level m) Write effectively ( email, descriptive letter, completing form etc) n) Speak with moderate pronunciation and accuracy respecting social language.

References

  • Google Classroom
  • French Alphabet
  • Les jours de la semaine
  • French Subject pronouns
  • Presentez-vous/ Introduce yourself
  • Le verbe avoir
  • Basic words
  • French Numbers ( 0-100)
  • Verbe Etre ( to be)
  • French 1000 Basic Phrases

5th Semester

Objectives

  • No objective found!

Outcomes

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References

  • No reference found!

Objectives

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Outcomes

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References

  • No reference found!

Objectives

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Outcomes

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References

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Objectives

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Outcomes

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References

  • No reference found!

Objectives

  • To interrogate common sense assumptions of media influence against sociological explanations of the way the media works.
  • To introduce students to the critical analysis of media through the study of organizations and power, texts and meaning, as well as audiences and social change.
  • To introduce students to key concepts in media sociology, such as ‘representation’, ‘ideology’, ‘discourse’, ‘genre’, ‘narrative’, and ‘postmodernism’.
  • To explain types of media as differentiated in terms of their organizing bodies, products and modes of consumption/interaction.
  • To develop an appreciation of the significance of media in contemporary culture and social life.

Outcomes

  • Students are expected to understand the impact of texts inside society and whether we need to be careful in reading and producing texts
  • Students will be able to understand the relationships between media texts and the society
  • Students are expected to understand the role of mass media in constructing the elite agenda inside society
  • Students are expected to understand the line and closeness between politicl eonomy and cultural studies
  • Frankfurt School, Media, and the Culture Industry: Students are expected to receivee about the Frunkfurt School and the Society; and its impact inside society

References

  • Media, Texts and the Production Process
  • Media, elite and Ideology
  • Narrative and MEdia
  • Approaches to media text; Understanding media texts and propaganda

6th Semester

Objectives

  • No objective found!

Outcomes

  • No outcome found!

References

  • No reference found!

Objectives

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Outcomes

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References

  • No reference found!

Objectives

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Outcomes

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References

  • No reference found!

Objectives

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Outcomes

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References

  • No reference found!

Objectives

  • • To develop an understanding of Basic Commercial Advertising and Social Communication
  • • To provide students with the background knowledge, skills and attitudes that’s are necessary to produce advertising.
  • • To understand the target audience and audience analysis in the basis of socio economic class (SEC)
  • • To train students in the craft of writing a successful advertising creative copy.
  • • To learn the language of marketing in terms of advertising.
  • • To understand campaign strategy and implementation plan.
  • • To provide practical demonstration of advertising production and detail work plan

Outcomes

  • • Understand basic marketing and advertising principles
  • • Identify the relations between the advertising and marketing
  • • Ability to write advertising copy for any business commodity/ service or social behavior
  • • A basic understanding on the content development process of advertising and filed testing of the advertising concept.
  • • A basic understanding on the selecting intended audience and how audience segmentation could be appropriately defined.
  • • Writing skill of advertising copy on the basis of creative brief.
  • • Understand the way forward for formulating campaign strategy.
  • • How to produce an effective advertisement in commercial and social sector for selling product or changing behavior.

References

  • Drewniany, B. L., & Jewler, A. J. (2013). Creative strategy in advertising. Cengage Learning.
  • Constantinides, E. (2006). The marketing mix revisited: towards the 21st century marketing. Journal of marketing management, 22(3-4), 407-438.