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Bachelor of Business Administration

  • Outline
  • Admission Criteria
  • General Guideline
  • Course List

Faculty: Faculty of Business Studies (FBS)

Department: Department of Business Administration - General

Program: Bachelor of Business Administration

Eligibility for Admission

1. A candidate must pass SSC/equivalent and HSC/equivalent examination from any discipline/group.

2. Candidates from Science Group must obtain a total GPA of 9.00 in SSC/equivalent and HSC/equivalent examination with minimum GPA 4.25 in each of the examinations.

3. Candidates from Business Studies Group must obtain a total GPA of 8.50 in SSC/equivalent and HSC/equivalent examination with minimum GPA 4.00 in each of the examinations.

4. Candidates from Humanities Group must obtain a total GPA of 8.50 in SSC/equivalent and HSC/equivalent examination with minimum GPA 4.00 in each of the examinations.

5. Candidates from General Certificate of Education (GCE) O and A level background must pass in minimum 05 (five) and 02 (two) subjects respectively having minimum 26.5 points in total based on the following scale:

A*- G Grading System (IGCSE)

9-1 Grading System (GCSE)

Grade

Point

Grade

Point

A*/A

5.00

9/8

5.00

B

4.00

7

4.50

C

3.50

6

4.00

D

3.00

5

3.50

 

 

4

3.00

Note:   Gradings lower than ‘D’ will not be considered for point calculation.

6. Candidates from International Baccalaureate (IB) must pass in minimum 06 (six) subjects having not less than 30 points based on the rating scale used in their curriculum (7, 6, 5,4). Rating of 1,2 and 3 will not be considered in point calculation.

7. Candidates will have to sit for a written test (MCQ) of 75 marks. The mark distribution is as follows:
   (a) Mathematics-40
   (b) English-25
   (c) General Knowledge-10

Admission Test Syllabus

(a) Mathematics
(b) English
(c) General Knowledge

Weightage

(1) MCQ =55%,
(2) HSC/Equivalent Result=25%
(3) SSC/Equivalent Result=20%

Exam Type

MCQ

  • Intake : Once in a Year
  • Application Duration : 08 November 2024 - 22 November 2024
  • Method of Application : Online
  • Course Duration : Years: 04 Semester: 08
  • Total Credit Hours : 130

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Objectives

  • This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organizational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, market mix components, and finally implementation and control mechanisms. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem-solving skills by means of face-to-face seminars and tutorials, online learning and a marketing practice simulation.

Outcomes

  • CLO 1 Understand the fundamental principles of marketing; CLO 2 Explain marketing concepts and ideas in their own words; CLO 3 Develop an organization’s marketing strategy and implementation as part of a simulation; CLO 4 Evaluate and synthesize new information and existing knowledge from different of sources and experiences also in technological revolution. CLO 5 Select, analyze and define a target market for a selected product or service in local and global perspective.

References

  • • Principles Of Marketing: A South Asian Perspective, 13/E, Philip Kotler • The Fundamentals of Marketing, Russell Edward

Objectives

  • The course provides an introduction to a core area of economics known as microeconomics. It considers the operation of a market economy and the problem of how best to allocate society's scarce resources. The course considers the way in which various decision-making units in the economy (individuals and firms) make their consumption and production decisions and how these decisions are coordinated. It considers the laws of supply and demand, and introduces the theory of the firm, and its components, production and cost theories and models of market structure.
  • This course is designed to introduce the students with macroeconomic theory and policy. It provides a framework in which the interaction of labor, money, and goods and services markets can be developed, allowing students to understand the process by which the levels of economic activity, employment and rates of interest are jointly determined. The framework is then used to examine how the policies set by the central bank and the government affect the economy.

Outcomes

  • CLO 1 Describe the implication of basic economic principles and models in the decision-making process of economic entity. CLO 2 Understand how supply and demand determine equilibrium prices and quantities CLO 3 Evaluate the costs and benefits of government policies that affect economic incentives and behavior. CLO 4 Comprehend the concept of elasticity. CLO 5 Understand the theory of consumer choice. CLO 6 Identify profit-maximizing production levels using cost and revenue analysis.
  • CLO 1 Understand the scope of macroeconomics in business decision making. CLO 2 Define and measure national income, inflation, and unemployment rate for an economy. CLO 3 Explain and articulate the concepts of aggregate demand and aggregate supply. CLO 4 Explain how monetary and fiscal policies are used to achieve macroeconomic goals. CLO 5 Evaluate the interaction of saving, investment, and the interest rate in an economy.

References

  • • Microeconomics, Michael Parkin, 13th Edition, Pearson
  • • Macroeconomics, Paul Krugman and Robin Wells, 4th Edition, Worth Publishers • Principles of Macroeconomics, Steven A. Greenlaw and David Shapiro, 2nd Edition, OpenStax • A Concise Guide to Macroeconomics-What Managers, Executives, and Students Need to Know, David A. Moss, 2nd Edition, Harvard Business Review Press

Objectives

  • The legal environment plays a significant role in facilitating and constraining business activity. To be competitive, a business must understand and strategically use the legal environment to minimize risk and enhance productivity. This course will benefit the students by developing a broader base of legal language and concepts that are encountered in the everyday business world by providing an overview of constitutional, administrative, and judicial efforts to regulate business activity in several areas including partnership, corporation, agency, legal liability, protection of intellectual property etc. This course will also discuss about ethical theory and the application of ethics to business decision-making.

Outcomes

  • CLO 1 Describe the function of law in a business and inter-relationship between law, society and business CLO 2 Apply knowledge of the legal environment to ‘real life’ business situations CLO 3 Recognize legal issues and develop strategies to manage legal risks CLO 4 Evaluate legal arguments and evidence to apply legal doctrine to solve business problems CLO 5 Explain how law can be used strategically as a tool to reduce or manage business risk CLO 6 Identify and analyze contemporary legal issues to promote an interest in the legal environment CLO 7 Explain ethical theories and be able to apply them to business situations

References

  • • The Legal Environment of Business, Roger E. Meiners, AI H. Ringleb, Frances L. Edwards

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  • Understanding human behavior at work is an essential aspect of successful management. Managers need to know why people behave as they do in relation to their job, work group, and organization. This knowledge of individuals’ perceptions, attitudes, and behavior enables the managers to choose appropriate managerial practices for increasing organizational effectiveness. So, this course is designed to introduce the students to the dynamics of individual and group behavior in organizations. From well-established concepts and practices, students will learn about the interrelationship of behavioral phenomena among individual, group, and organizational levels which will enhance their ability to communicate and work effectively with others.

Outcomes

  • CLO 1 Identify the implications of organizational behavior on the process of management. CLO 2 Recognize the individual and group behaviors and attitudes in an organization. CLO 3 Acquire knowledge regarding the theories related to organizational behavior. CLO 4 Evaluate the appropriateness of various leadership styles and conflict management strategies used in organizations. CLO 5 Recognize the complexities associated with management of the group behavior in the organization. CLO 6 Determine the processes used in developing communication and resolving conflicts. CLO 7 Create new organizational structure and culture to foster innovation and adaptability within the company's framework.

References

  • • Organizational Behavior, Fred Luthans, Latest Edition. Organizational Behavior, Newstorm & Keith Davis, Latest Edition

Objectives

  • This course builds on the foundation laid in the introductory accounting course to better equip students with the required knowledge in preparing and interpreting financial statements. It reviews the fundamental financial accounting concepts and focuses on in-depth study of the recording and reporting practices for assets, liabilities, equities and income measurement. Students of this course will learn and explore the framework of Generally Accepted Accounting Principles (GAAP) and will secure required knowledge to understand the financial statements of different entities including different terminologies. This course will enrich the students with sufficient theory of accounting to prepare, read, understand and explain the financial statements of sole proprietorships, partnerships and corporations. The course will also help the leaners to be succeeded in the professions of accounting, banking, investment as well as any other occupations which involve financial statement information.

Outcomes

  • CLO 1 Explain and discuss the accounting conceptual framework of financial reporting and underlying principles of accounting practices and procedures. CLO 2 Apply the techniques and methods in the preparation and presentation of financial statements in accordance with accounting standards. CLO 3 Provide appropriate accounting treatment in different critical situations of recording problems. CLO 4 Analyze the effects of alternative accounting treatment in the recording process. CLO 5 Communicate suitable financial information for decision making process.

References

  • 1. Intermediate Accounting [11 ed.], David Spiceland, Mark Nelson, Wayne Thomas, Jennifer Winchel. 2. Intermediate Accounting, J. David Spiceland.

Objectives

  • Course RationaleThis course is designed to introduce the students to the fundamental issues of financial management. Based on the lessons from Principles of Finance, this course emphasizes the understanding and application of valuation of stocks, cost of capital, and capital budgeting cash flows. The course also focuses on the concepts of leverage, capital structure, payout policy, current liabilities management and hybrid securities. The main goal of this course is to develop a foundation of financial management concepts. The course aims on studies on decision-making utilizing financial resources available to the firm from the perspective of the manager. This will enable the students to understand how corporations make important investment, financing, dividend and working capital management decisions. The course also aims for a foundation for more complex financial issues those may arise in subsequent years.

Outcomes

  • CLO 1 Understand the concepts of cost of capital, leverage, capital structure and mergers. CLO 2 Calculate cost of capital and degree of leverage and identify optimal capital structure. CLO 3 Estimate and analyze the cash flows related to capital budgeting and leasing. CLO 4 Evaluate the fundamental price of stocks and effect of dividend payment. CLO 5 Develop the insights and skills to make and communicate financing, investment, dividend and working capital management decisions for a firm.

References

  • • Fundamentals of Financial Management, Brigham E., Houston J., 15th Edition • Financial Management, I.M. Pandey, 11th Edition

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  • The course provides an introduction to a core area of economics known as microeconomics. It considers the operation of a market economy and the problem of how best to allocate society's scarce resources. The course considers the way in which various decision-making units in the economy (individuals and firms) make their consumption and production decisions and how these decisions are coordinated. It considers the laws of supply and demand, and introduces the theory of the firm, and its components, production and cost theories and models of market structure.

Outcomes

  • CLO 1 Describe the implication of basic economic principles and models in the decision-making process of economic entity. CLO 2 Understand how supply and demand determine equilibrium prices and quantities CLO 3 Evaluate the costs and benefits of government policies that affect economic incentives and behavior. CLO 4 Comprehend the concept of elasticity. CLO 5 Understand the theory of consumer choice. CLO 6 Identify profit-maximizing production levels using cost and revenue analysis.

References

  • • Microeconomics, Michael Parkin, 13th Edition, Pearson

Objectives

  • The Human Resource Management (HRM) course has a vital role within the organization in terms of improving competitive advantage. It also aims to develop core knowledge of the underlying philosophies of HRM and the growing international dimension of HRM. An important theme is the role of the HR specialist as a 'thinking performer', who contributes intelligently to the cost-effective enactment of human resource strategies. This role also involves sensitivity to the contemporary ethical and legal frameworks of employment, both domestically and internationally.

Outcomes

  • CLO 1 Analyze how strategic decisions in HRM are developed within work organizations. CLO 2 Address the problems in making and implementing strategic choices in organizations. CLO 3 Understand the role of HR in various work settings. CLO 4 Differentiate between varying approaches to managing people in work organizations. CLO 5 Recognize the issues arising from the international dimension of HRM.

References

  • • Industrial Relations- Dr. Abdul Awal Khan, Dr. Md. Abu Taher. • Bangladesh Labour Act, 2006. • The International Labour Organization’s Fundamental Conventions.

Objectives

  • Business analytics refers to the ways in which enterprises such as businesses, non-profits, and governments can use data to gain insights and make better decisions. Business analytics is applied in operations, marketing, finance, and strategic planning among other functions. In this course, students will learn to identify, evaluate, and capture business analytic opportunities that create value. They will learn basic analytic methods and analyze case studies on organizations that successfully deployed these techniques.

Outcomes

  • CLO 1 Understand the use of business analytics to formulate and solve business problems CLO 2 Explain the processes needed to develop, report, and analyze business data. CLO 3 Interpret the results of business analytics and their implications for business administrations CLO 4 Make data-driven decisions to optimize the business process and address issues in business administrations.

References

  • • J.D. Camm, J.J. Cochran, M. J. Fry, J.W. Ohlmann, D.R. Anderson, D.J. Sweeney, T. A. Williams. Essentials of Business Analytics. (Cengage Learning)

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  • Operations Management is concerned with the management of business processes that produce tangible goods or intangible services. This course addresses a novel approach to studying the core concepts in operations, one of the three major functional fields in business management, finance, and marketing. This course is an introduction to the concepts, principles, problems, and practices of operations management. Emphasis is on managerial processes for effective operations in both goods-producing and service-rendering organization. This course also introduces major tools used to design, control, and improve business processes from the principles of Operations Management. Topics include operations strategy, productivity, forecasting, capacity planning, inventory management, process selection, facility layout, production scheduling, and basics of total quality management. The topics are integrated using a systems model of the operations of an organization. The course continues with a look at the role of technology and operations management in the developing world.

Outcomes

  • CLO 1 Gain a comprehensive understanding of key concepts, principles, and theories related to operations management in the context of business organizations. CLO 2 Demonstrate proficiency in allocating and managing resources effectively, including human resources, materials, and technology to optimize production and service delivery processes CLO 3 Understand the principles of capacity planning, inventory management, and supply chain management to improve operational efficiency CLO 4 Understand the principles and techniques of quality management to ensure products and services meet or exceed customer expectations CLO 5 Develop the ability to analyze operational processes, identify bottlenecks and inefficacies, and implement improvements for enhanced efficiency and effectiveness

References

  • • Lee J. Krajewski, Operations Management Processes & Value, Pearson Education. • Roberta S. Russell, Bernard W. Taylor III, Operations Management, Pearson Education. • Adam & Ebert, Production and Operations Management, 6th edition, Prentice Hall.

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  • In today’s competitive environment, a company’s performance does not depend just upon its own capabilities. They make a chain and rely on and developing effective relationships with the parties involved in this supply chain. A company’s supply chain consists of all operational processes that create value for the firm. The main goal of this course is to develop a foundation of supply chain management concepts. It will expose students to the challenges involved in managing supply chain and understand the complexity of inter-firm and intra-firm coordination. In addition to the basic challenges and trade-offs associated with reducing costs and increasing responsiveness, it will also contribute to other supply chain issues such as sourcing, inventory management and the need for greater transparency in supply chains. Besides student can understand how they can solve supply chain issues by using different type of Information Technology.

Outcomes

  • CLO 1 Understand the concepts of supply chain and different framework supply network and coordination, metrics and demand planning of supply chains in Global and Bangladesh perspective. CLO 2 Find the way of achieving strategic between supply chain strategy and competitive strategy, designing network of the supply chain and making the coordination between the parties of the supply chain. CLO 3 Analyze the relationship among the parties of the supply chain and their performance and the criteria for understanding sourcing decision locally and globally. CLO 4 Comprehend the principles, drivers and various functions of supply chain management and how to make negotiate in supply chain. CLO 5 Evaluate and Apply Information Technology (IT) and its technical components in supply chain operations. CLO 6 Develop the insights and skills and knowledge to make different decision regarding sourcing, investing in IT, order placement and Network design in the supply chain operation.

References

  • • Operations Management, William J. Stevenson,14th Edition Graw Hill Publication. • Matching Supply with Demand, Gérard Cachon and Christian Terwiesch, 4th Edition, Mc Graw Hill Publication.

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  • This course is designed to facilitate the students to know the connection between information systems (IS) and business performance. The use of information and communication technologies (ICT) by individuals and organizations is increasing in the business world. There is a fundamental change going on in the way that organizations run businesses and interact with each other. New types of IT infrastructure and applications are developing and are utilizing in contemporary businesses, such as Application Software (e.g. ERP Software, CRM Software), IOS (inter-organizational systems). The aim of the course is to enable students to assess the opportunities and problems that managers in a wide range of organizations face as they attempt to use these IT applications to add value to their businesses. It also aims to help students understand IT infrastructural changes across several industries. These changes have strategic implications for many businesses.

Outcomes

  • CLO 1 Know the concepts of information systems, IT infrastructure, database management and IT collaboration. CLO 2 Understand the concepts of information systems, IT infrastructure, contemporary issues of MIS, database management, ethical issues in using IS and IT in the national and international context. CLO 3 Apply the knowledge of information technology (IT) and information systems (IS) in business organizations. CLO 4 Analyze different types of IS and compare the advance technologies for decision making. CLO 5 Evaluate the technologies those are well fit for the businesses.

References

  • • Management Information Systems. Professor ‎James A. O'Brien (Latest Edition)

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  • Understanding human behavior in an organization can be partially understood in the frameworks of behavioral science, management and other disciplines; exploring the various facets of such behavior is the objective of this course. There are no perfect solutions to the organizational problems. However, employees can increase their understanding and skills so that work relationships can be upgraded. The task is challenging, but the results are worthwhile. The textbook will form the primary teaching focus, but the style of teaching will be interactive. Students will be asked to do text readings in advance of each class in order to facilitate discussion and understanding. Students will be expected to contribute to the class discussion of issues raised in each chapter. The "Learning Objectives" listed at the beginning of each chapter will generally highlight the focus of study in each chapter.
  • This course objectives: To improve your ability to interact with and manage people;• To improve your ability to design effective organisations;• To share helpful tactics for advancing your career.•

Outcomes

  • After successful completion of this course, students will be able to: Identify and evaluate OB challenges faced by managers.• Analyze the behavior of individuals and groups in organizations in terms of organizational behavior theories, models and concepts;• Apply organizational behavior concepts, models and theories to real life management situations through case analysis;• Demonstrate a critical understanding of organizational behavior theories and current empirical research associated with the topics covered in this course.

References

  • Robbins, S. P., Judge, T.A, (2017), Organizational Behavior (17th Global ed.), USA: Pearson Education Limited.

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  • This course aims to provide students with depth understanding of financial accounting issues. Upon completion of this course, students should be able to: a) Explain why accounting is known as a language of business. b) Help to understand and communicate this language. c) Understand the elements of financial statements and financial reporting. d) Demonstrate the knowledge of revenue recognition and matching concept in the preparation of Income statement. e) Prioritize the classification of Assets and Liability in preparing balance sheet. f) Outline the purpose, use, and limitations of accounting measurements and reporting. g) Exercise appropriate judgment in selecting and presenting accounting information.

Outcomes

  • Knowledge Level Outcome:
  • Intellectual Level Outcome:
  • Professional/practical Level Outcome:

References

  • 1. Accounting Principles, Donald E. Kieso, ‎Jerry J. Weygandt, ‎Kimmel
  • 1. Accounting Principles: A Business Perspective Roger H. Hermanson, James Don Edwards, Michael W. Maher

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  • Third Language, French
  • Third Language, French

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Objectives

  • The course is designed for the students of BBA program to provide them an introductory idea of the philosophy ethics and morality. In doing so, this course includes some specific objectives:
  • • to discuss the basic concepts of the philosophy,ethics and morality from philosophical perspective • to analyze basic philosophical concepts and variables in the context of social life and business in general, particular ethical system and any social system with those concepts and social variables within major theoretical perspectives of philosophy;
  • • to evaluate ideas and debates using the ethical and philosophical perspective.

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Objectives

  • This course presents communication as integral to management strategy and as a critical component for success in the workplace. In this course, students will be able to develop a foundation for designing effective messages, both written and oral, from concept to delivery. Students will also be able to use a strategic communication model to identify objectives, analyze audiences, choose information, and create the most effective arrangement and channel for that message. Particularly, the course emphasizes elements of persuasive communication: how to design messages for diverse and possibly resistant audiences and how to present that information in a credible and convincing way.

Outcomes

  • CLO 1 Know the communication techniques, concepts, theories, and models. CLO 2 Understand the concept of cross-cultural communication, different emotional quotient models, report writing standards, written and oral communication techniques. CLO 3 Apply the techniques of interview, report writing capabilities, capabilities of cross-cultural communication in the national and international levels. CLO 4 Analyze different types of EQ Models and compare the advance communication tricks and techniques for efficient communication. CLO 5 Evaluate communication skills and effectiveness for better performance outcome.

References

  • Reference Book: Business Communication & Report Writing M. Masudur Rahman

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Objectives

  • The purpose of the course is to give students a thorough understanding of the principles of economics in application to individual decision makers, both consumers and firms. We will study demand, supply and equilibrium in good sand factor markets, the efficiency of the market economy and the potential role of government intervention in the economy.

Outcomes

  • 1. Understand that economics is about the allocation of scarce resources, that scarcity forces choice, tradeoffs exist and that every choice has an opportunity cost. Demonstrate these concepts using a production possibility frontier diagram. 2. Understand how comparative advantage provides the basis for gains through trade. 3. List the determinants of the demand and supply for a good in a competitive market and explain how that demand and supply together determine equilibrium price. 4. Understand the role of prices in allocating scarce resources in market economies and explain the consequences of price controls. 5. Define an externality and a public good and why explain the presence of externalities and public goods make markets inefficient. Analyze various government policies aimed at solving these inefficiencies. 6. Understand the costs of production and how profit-maximizing firms determine how much to produce. Be able to distinguish between long-run decisions and short-run decisions. 7. Distinguish between perfect competition and imperfect competition and be able to explain the welfare loss in non-competitive markets.

References

  • Intermediate Microeconomics: A Modern Approach, Hal R. Varian
  • Advanced Microeconomic Theory, Geoffrey Alexander Jehle
  • Microeconomics: Principles and Analysis, Frank A. Cowell

Objectives

  • This course also focuses on achieving the following generic and specific attributes of the graduate profile of the program: (i) critical thinking (ii) in-depth knowledge (iii) self motivation and (iv) life long learning

Outcomes

  • Upon successful completion of this course, you should be able to: understand and use equations, formulae, and mathematical expressions and relationships in a variety of contexts apply the knowledge in mathematics (algebra, matrices, calculus , optimization) in solving business problems demonstrate mathematical skills required in mathematically intensive areas in commerce such as Finance and Economics demonstrate critical thinking, modelling, and problem solving skills in a variety of contexts

References

  • Mathematics with Applications in Management & Economics (7thEdition),USA Mathematics with Applications in Management & Economics (7thEdition),USA Gordon D. Prichett, John C.Saber

Objectives

  • To assist students and future managers to recognize important legal principles and to apply the rule of law in an efficient manner.
  • Also to understand when legal counsel may be necessary in a variety of regulatory/legal situations

Outcomes

  • Students will be Introduced to the legal environment which business faces.
  • Identify the complexities of the legal system and its processes.
  • Students will be taught to read and analyze law cases.
  • Students will learn to evaluate ethical problems that are integrally connected to international legal issues and to balance the concepts of ethics, justice, and the law.
  • Students will be able to appreciate and understand the application of business laws.
  • Enable students in applying the commercial and industrial laws in the various business situations.

References

  • Commercial law: including company law and Industrial law business law
  • Mercantile Law

Objectives

  • This course aims to develop an understanding of how various markets interact to determine aggregate outcomes such as total production of goods and services and aggregate employment, as well as the determination of prices, inflation rates and interest rates. In addition, it will help to develop students’ abilities to construct and sustain an argument using the phrases and concepts that economists use.

Outcomes

  • • Describe the nature of scarcity and its implications for decision making
  • • Define and measure national income, rates of unemployment, and inflation
  • • Explain how fiscal and monetary policies are used to achieve macroeconomic goals
  • • Explain and articulate the concepts of aggregate demand and aggregate supply
  • • Apply macroeconomic reasoning to understand current events
  • • Formulate and assess macroeconomic policy suggestions

References

  • o Principles of Macroeconomics, N. Gregory Mankiw, 8th Edition, Cengage Learning
  • o Macroeconomics: Principles, Problems, and Policies, Campbell R. McConnell, Stanley L. Brue, and Sean M. Flynn, 21st Edition, McGraw-Hill Education
  • o Macroeconomics, Paul Krugman and Robin Wells, 4th Edition, Worth Publishers
  • o Principles of Macroeconomics, Steven A. Greenlaw and David Shapiro, 2nd Edition, OpenStax
  • o A Concise Guide to Macroeconomics-What Managers, Executives, and Students Need to Know, David A. Moss, 2nd Edition, Harvard Business Review Press

Objectives

  • Design and deliver survey instruments in an ethical manner, and ensuring the safety of respondents and interviewers
  • Formulate accurate statistical interpretations based on researching primary data sources with real business clients
  • Examine quantitative business problems to identify and apply statistical and probabilistic solutions
  • Construct and present group presentations based on statistical analysis of real problems
  • Apply class concepts in out-of-class analysis of statistical problems.

Outcomes

  • The emphasis is on applications, rather than proofs, but some understanding of the concepts and an ability to communicate the meaning of the results is vital.
  • Process data, using simple graphical techniques.
  • Implement a range of hypothesis tests, and use these to draw conclusions about population parameters from sample data.
  • Interpret the output of statistical software for advanced hypothesis tests via p-values.

References

  • Gupta, S. P. and Gupta, M. P. (2005). Business Statistics, Sultan Chand and Sons.
  • Douglas A. Lind, ‎William G. Marchal, ‎Samuel Adam Wathen (2008), Statistical techniques in business & economics
  • Newbold, P., Carlson, W. L. and Thorne, B. (2006). Statistics for Business and Economics, Prentice Hall.
  • Aziz, A. Business Statistics

Objectives

  • To explain how research contributes to business decisions and practices
  • To familiarize students with the research process
  • To discuss the ethical issues applicable for business research

Outcomes

  • Understand the usefulness of business research as a management tool in the real world
  • Critically think about business research problems and various methods of approaching the problems

References

  • Business Research Methods, Donald R. Cooper and Pamela Schindler, 12th Edition, McGraw-Hill Education

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Objectives

  • Overall Objectives: This course is an intermediate level course. It is designed to discuss the theoretical foundation of financial accounting, basic issues related to measurement, reporting of financial statements, and disclosure issues related to current assets. Also, the course provides information relating to revenue recognition.
  • Specific Objectives: This course aims to provide students with depth understanding of financial accounting issues. Upon completion of this course, students should be able to: a) Explain the conceptual framework of accounting. b) Understand the elements of financial statements and financial reporting. c) Demonstrate the knowledge of revenue recognition and matching concept in the preparation of Income statement. d) Prioritize the classification of Assets and Liability in preparing balance sheet. e) Exercise appropriate judgment in selecting and presenting accounting information. f) Interpret and review statement of cash flows. g) Provide students with in-depth understanding of emerging financial accounting issues.

Outcomes

  • Knowledge Level Outcome:
  • Intellectual Level Outcome:
  • Professional/practical Level Outcome:

References

  • 1. Intermediate Accounting, Study Guide
  • 2. Accounting Principles

Objectives

  • The main goal of this course is to develop a foundation of financial management concepts. The course involves studies on decision-making utilizing financial resources available to the firm from the perspective of the manager. This will enable the student to understand how corporations make important investment and financing decisions. The course also lays a foundation for more complex financial issues those may arise in subsequent years.

Outcomes

  • Recognize the factors affecting interest rates
  • Calculate risk for single asset and portfolio
  • Identify capital budgeting cash-flows and apply a variety of capital budgeting techniques
  • Determine the cost of capital for different types of capitals
  • Recognize how a company makes short-term and long-term financing decisions
  • Understand the policies related to dividend payout
  • Explain the concepts of different leasing and mergers

References

  • Principles of Managerial Finance
  • Fundamentals of Financial Management

Objectives

  • This course will prepare you to think strategically about marketing in today’s global environment. After successful completion of this course, will have a basic understanding of the marketing concept, the marketing mix (product, place, promotion and price), segmentation, targeting, positioning, customer value, branding, services marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing, market planning, market research and competitive analysis. In addition, you will have the opportunity to evaluate and formulate marketing strategies.

Outcomes

  • At the end of this course, you should be able to:

References

  • Marketing Management (15th Edition) by Philip T. Kotler, Kevin Lane Keller
  • Marketing Management: A South Asian Perspective (13th Edition) by Philip T. Kotler, Kevin Lane Keller, Abraham Koshy, M. Jha

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References

  • Operations Management
  • Operations Management Processes & Value
  • Operations Management
  • Production and Operations Management

Objectives

  • The main objective of this course is to develop the students into entrepreneurs by providing them with a practical insight into the behaviours, thinking and competences of entrepreneurs. At the end of the course, students should have a clear understanding of entrepreneurs, their motivations and challenges, and the processes they go through to create and grow successful enterprises.
  • The main objective of this course is to develop the students into entrepreneurs by providing them with a practical insight into the behaviours, thinking and competences of entrepreneurs. At the end of the course, students should have a clear understanding of entrepreneurs, their motivations and challenges, and the processes they go through to create and grow successful enterprises.

Outcomes

  • 1. The various theories of entrepreneurship, and how they are used to advance entrepreneurship at the individual, organization and community levels 2. Identify entrepreneurial opportunities and assess these opportunities 3. Understand how to t u r n a new business concept into a sustainable business venture 4. The behaviours that ensure business survival and success 5. The relationship between these behaviours and survival in today’s work environment and dynamic world 6. The skills that will enable them launch and manage new ventures 7. The entrepreneurial culture and how it can be used to cope with the demands of the changing world and thrive in any Business environment
  • 1. The various theories of entrepreneurship, and how they are used to advance entrepreneurship at the individual, organization and community levels 2. Identify entrepreneurial opportunities and assess these opportunities 3. Understand how to t u r n a new business concept into a sustainable business venture 4. The behaviours that ensure business survival and success 5. The relationship between these behaviours and survival in today’s work environment and dynamic world 6. The skills that will enable them launch and manage new ventures 7. The entrepreneurial culture and how it can be used to cope with the demands of the changing world and thrive in any Business environment

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Objectives

  • The core objective of the course is to develop knowledge regarding various issues human resources management and to apply acquired knowledge to ensure the best utilization of human resources in the organization. Specific learning objectives for this course are as follows:
  • To analyze the current challenges of human resource management
  • To learn about the nature of job analysis, including what it is and how it’s used.
  • To understand what human resource management is and why human resource management is important.
  • To determine the factors affecting recruitment
  • To study various methods of imparting training
  • To determine who are responsible for conducting performance appraisal and the common errors in performance appraisal.

Outcomes

  • On completion of this course, you should be able to

References

  • Gray Dressler (2016), Human Resource Management, 14th Edition, Pearson Education Limited. ISBN 978-0-13-354517-3.
  • 3. Fundamentals of Human Resource Management: D. A. Decenzo and S.P. Robbins (10th Edition)
  • Human Resourse Management by Mathis and Jakson ( 15th Edition)

Objectives

  • Students acquire the basic knowledge and skills needed to effectively utilize information systems and technology in support of organizational strategy. Topics include an introduction to information systems in organizations; strategy and information systems leadership; databases and data management; information networks; the Internet and social media; enterprise resource planning and business applications; e-business; wireless and mobile technology; knowledge management; developing and implementing information systems; security and information systems auditing; information ethics and privacy; and practical skills using operating systems, word processing and spreadsheet software.

Outcomes

  • On successful completion of this course, students will be able to:  Explain basic concepts for IT/IS management  Discuss organizational, business and strategic issues surrounding IT/IS, and  Analyze and evaluate uses of strategic IT/IS in practice.

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Objectives

  • This course is designed to achieve the following objectives: (i) how today's business firms use managerial accounting to generate financial information to make financial decisions; (ii) develop an understanding of theories and practices of managerial accounting for internal decision making;
  • 1. Identify different types of costs, their behaviors and impact on decisions that affect the operations of a business.
  • 2. Implement job-costing and process-costing systems.
  • Understand cost-volume-profit relationship and its importance to break-even analysis.
  • Distinguish between variable costing and absorption costing.
  • Describe and illustrate the effects of absorption and variable costing on analyzing income from operations
  • Make decision regarding different alternatives.
  • Set-up and use flexible budgets and variance analysis.
  • Concepts of different budgets and budgets preparation technique
  • Use of the single plant wide factory overhead rate, multiple production department factory overhead rates, and activity-based costing for product costing
  • 1. Identify different types of costs, their behaviors and impact on decisions that affect the operations of a business.
  • 2. Implement job-costing and process-costing systems.
  • Understand cost-volume-profit relationship and its importance to break-even analysis.
  • Distinguish between variable costing and absorption costing.
  • Describe and illustrate the effects of absorption and variable costing on analyzing income from operations
  • Make decision regarding different alternatives.
  • Use relevant information for decision making, both for pricing and operational decisions;
  • Use of the single plant wide factory overhead rate, multiple production department factory overhead rates, and activity-based costing for product costing
  • Concepts of different budgets and budgets preparation technique
  • Set-up and use flexible budgets and variance analysis.

Outcomes

  • Knowledge level outcomes
  • Intellectual Level Outcome
  • Professional Level Outcomes
  • Knowledge level outcomes
  • Intellectual Level Outcome
  • Professional Level Outcomes

References

  • Managerial Accounting
  • Advanced Management Accounting
  • Cost Accounting

Objectives

  • This course aims to develop an understanding of basic concepts, models, theories, and principles underlying global strategies in business within the context of global economic order. This would enable the students to formulate, implement, evaluate, and decide on strategies which are designed to enter and compete effectively in the global marketplace.

Outcomes

  • On successful completion of this course, Students will be able to: • Explain the influence of globalization in shaping the global marketplace; • Understand the implications of national differences and international economic and political developments in managerial decision-making; • Describe the trade theories in relation to managerial problems in international business; • Explain the role of global monetary system in cross-boarder transactions; • Examine the strategies and structure of international businesses; • Discuss various business functions in international settings.

References

  • International Business: Competing in The Global Marketplace, Charles W.L. Hill, 10th Edition, McGraw Hill
  • International Business: Environments and Operations, John D. Daniels, Lee H. Radebaugh, & Daniel P. Sullivan, 15th Edition, Pearson

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Objectives

  • The aim of the course is to enhance student’s theoretical and practical understanding of current marketing and communication. The major objectives of the course are:  To introduce students to the principle and basic concept of marketing process in a streamlined integrated marketing strategy.  To provide an understanding of fundamentals marketing and its influences on other marketing functions and other promotional activities.  To analyze and evaluate the fast-changing field of marketing strategy which affects global marketing, society and economy.

Outcomes

  • Interpret and use marketing theory to develop (new) offerings 2.Identify and create solutions for relevant problem/ opportunity areas for (new) marketing offerings, using design tools

References

  • Title Principles of Marketing Author Kotler and Armstrong Publisher Prentice Hall ISBN 0070660077, 9780070660076

Objectives

  • The main goal of this course is to develop a foundation of financial management concepts. The course involves studies on decision-making utilizing financial resources available to the firm from the perspective of the manager. This will enable the student to understand how corporations make important investment and financing decisions. The course also lays a foundation for more complex financial issues those may arise in subsequent years.

Outcomes

  • On successful completion of this course, students will be able to:

References

  • Essentials of Managerial Finance, Scott Besley and Eugene F. Bringham, 14th Edition, Thomson South-Western

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Objectives

  • Course Objectives: The aim of the course is to enhance student’s theoretical and practical understanding of theoretical understanding and practical implication about the business communication. 1. Explain the special nature and characteristics of Communication 2. Focusing on the service experience, service innovation and service delivery. 3. At the end of this course, students should have a clear understanding of business communication issues faced by organizations developing through a design thinking approach. 4. Students should also have experience of the challenging, complex and iterative process of business communication design. 5. Interpret the challenges encountered by professionals in communication 6. Summaries the key success factors used to enhance the effectiveness of communication in business.

Outcomes

  • • Apply business communication strategies and principles to prepare effective communication for domestic and international business situations. • Identify ethical, legal, cultural, and global issues affecting business communication. • Utilize analytical and problem-solving skills appropriate to business communication. • Participate in team activities that lead to the development of collaborative work skills. • Select appropriate organizational formats and channels used in developing and presenting business messages. • Compose and revise accurate business documents using computer technology. • Communicate via electronic mail, Internet, and other technologies. • Deliver an effective oral business presentation.

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Objectives

  • The students will at the end of the course:
  • 1. Master common grammatical knowledge necessary to function in a real world.
  • 2. Understand the norms of academic writing and be able to produce different genres of writing with cohesion and accuracy.
  • 3. Understand and apply different techniques of reading to enhance their comprehension ability.
  • 4. Be acclimatized with authentic listening materials with emphasis on speaking registers, intonation, and pronunciation.
  • This course mainly aims to strengthen students’ ability in English language and presentation skills. This course is effective in many aspects of work and life. Effective public speaking and presentations skills are important in business, sales and selling, training, teaching, lecturing, and generally feeling comfortable speaking to a group of people. Developing the confidence and capability to give good presentations, and to stand up in front of an audience and speak well, are also extremely helpful competencies for self-development and social situations. Additional emphasis is given on developing students’ grammatical competence to make them able to communicate using error free English. Besides, the course provides ample opportunity to practise the skills and sharpen their linguistic competency for solving language problems at under-graduate level.

Outcomes

  • CLO 1 To develop more confidence in speaking in English CLO 2 To develop a more confident and persuasive voice with appropriate business words and logistics. CLO 3 To learn how to connect with the audience by controlling the negative energy. CLO 4 To learn how to enhance the importance of a message. CLO 5 To become a significantly better presenter with knowledge and use of presentation tools.

References

  • • Functional English Grammar: An Introduction for Second Language Teachers, Graham Lock • Persuasive Presentation Skills, Catherine Mattiske.

Objectives

  • • Demonstrate an understanding of the forces that shape the business and economic structure; • Demonstrate an understanding of the major functions of business including Management, Accounting, Finance, and Marketing; • Explain why business ethics is an integral part of every business organization.

Outcomes

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References

  • • William G. Nickels, James M. McHugh and Susan M. McHugh, Understanding Business, (Latest edition), McGraw-Hill Irwin, NY, USA • Skinner. Steven J. and John M. Ivancevich, Business for the 21st Century, (Latest Edition), Irwin, USA. • W. M. Pride, J. R. Hughes And R. J. Kapoor. Foundations of Business (South-Western College Publishing). • L. E. Boone And D. L. Kurtz. Contemporary Business (John Wiley& Sons).

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Objectives

  • Design and deliver survey instruments in an ethical manner, and ensuring the safety of respondents and interviewers
  • Formulate accurate statistical interpretations based on researching primary data sources with real business clients
  • Examine quantitative business problems to identify and apply statistical and probabilistic solutions
  • Construct and present group presentations based on statistical analysis of real problems
  • Apply class concepts in out-of-class analysis of statistical problems.

Outcomes

  • Application ability:
  • Data processing:
  • Implementation:
  • Interpretation:

References

  • Business Statistics by Abdul Aziz
  • Statistical Techniques in Business and Economics By Douglas A. Lind , William G. Marchal , Samuel Adam Wathen
  • Business statistics by S.C. Gupta and V.K. Kapoor

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References

  • Crider, A.B., Goethals, G.R. Robert D. Karanaugh R.D. Solomon, P.R. (1993). Psychology (4th Ed.),Scott, New York: Harper Collins college publishers.
  • Feldman, R.S. (2002). Understanding Psychology (6th ed) New York: McGraw Hill Higher education

Objectives

  • Upon completion of this course, students will be equipped with a clear understanding of the reasons why scholars' views on leadership study are so widely diversified since Greek Philosophy. Students will learn to conduct survey on the chronological evolution of leadership concepts and theories. Students will be able to evaluate the worthiness of the leadership concepts developed in different paradigms. Case study on the contemporary leaders in different organizations, states, and situations will be an eye-opener for the students in developing leadership concept in different situations. Finally, students will be able to develop their own style of leadership which will be worthy for the organization to reach its objective. Students' performance will also enhance through class discussions, assignments, team projects, and oral presentations.

Outcomes

  • Course Outcome

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Objectives

  • This course serves as an introduction to the core concepts of finance and will introduce the students to the world of modern finance, especially to the financial operations of business organizations. Students will learn the nature and workings of financial markets and their use by corporations, investors and others, and the relevance of theory for financial and investment decision making. This course covers the fundamental concepts of finance including but not limited to time value of money, cost of capital, capital budgeting, risk and return, valuation of basic financial instruments, and payout policy. Upon completion of this course, students will develop the ability to think about business decisions from the perspective of finance.

Outcomes

  • CLO 1 Understand the concepts of managerial finance, time value of money, risk, and return, working capital and dividend. CLO 2 Calculate financial ratios and risks and returns associated with investments. CLO 3 Estimate and analyze the present and future cash flows and bond prices. CLO 4 Evaluate long term investment with capital budgeting techniques. CLO 5 Develop the insights and skills to make and communicate financing, investment, dividend and working capital management decisions for a firm.

References

  • • Fundamentals of Financial Management, Brigham E., Houston J., 15th Edition • Fundamentals of Financial Management, James C. Van Horne and John M Wachowicz, 12th Edition • Financial Management, I.M. Pandey, 11th Edition

1st Semester

Objectives

  • This course is designed of introduce the students to the basic elements of the History of Bangladesh. It helps students to know the Bangladesh from historical perspective and contemporary social, political & economic aspects of Bangladesh. This course will help students to judge the present world and achieve the knowledge of new world order from the context of Bangladesh.

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Objectives

  • Business interpretation in relation to mathematical tools is the major concentration of this course. The course includes elements of algebra, number fields, linear and non-linear inequalities, functions, sets, analytic geometry, logarithm, limit, differential and integral calculus, matrix and linear programming. The purpose of the course is to help the students learn mathematical tools, which are used in management studies. It will also help the students to develop the ability to develop simple mathematical models to find suitable solution of real business problems. The course provides step-by-step guidance through sample problems and solutions related to business and economics.

Outcomes

  • CLO 1 Understand and apply mathematical concepts and techniques to analyze and solve practical business problems CLO 2 Understand and apply financial mathematics principles to evaluate and make informed decisions regarding investments, loans, and other financial transactions CLO 3 Apply optimization techniques to maximize profits, minimize costs, and optimize resource allocation in business operations CLO 4 Use mathematical models and tools to support decision-making processes in business CLO 5 Develop proficiency in using mathematical tools for data analysis and interpretation in a business context

References

  • Reference Book • Applied Mathematics for Business, Economics, Life Sciences and Social Sciences, by Barnet, R.A., Zeigler, M.R. and Byllen, K.E., 7th Edition, Prentice Hall, NJ, USA. • Business Mathematics, by Kappor V.K., & Sancheti D.C, Sultan Chand & Sons, India.

Objectives

  • The Principles of Accounting course provides a fundamental understanding of the basic principles and concepts that govern financial accounting and reporting. Thiscourse aims to develop a strong foundation in accounting principles and practices, equipping learners with the necessary skills to analyze, interpret, and communicate financial information. Principles of Accounting Course will be an absolute source of understanding the basic insights of accounting which aims at creating fascination for choosing your future careers based on accounting which are currently ranked one of the highest paid careers in the world. Starting from the definition, this course will cover the whole recording process of financial transactions that an organization possibly can incur. Moreover, it will also help the students to act as a user of financial statements prepared by different organizations.

Outcomes

  • Knowledge Level Outcome:
  • Intellectual Level Outcome:
  • Professional/practical Level Outcome:
  • Knowledge Level Outcome:
  • Intellectual Level Outcome:
  • CLO 1 Understand the concept of accounting and its principles. Identify and analyze the transactions of any organization and understand how to record, classify and summarize those transactions. CLO 2 Prepare different financial statements to provide information about financial performance and position of the organization. CLO 3 Analyze and apply different depreciation and valuation methods and making judgment about appropriate method in given conditions. CLO 4 Develop the ability to analyze and interpret information in different financial statements.

References

  • 1. Text Books
  • Reference Books
  • Reference Book: • IFRS Study Manual, Issued by International Accounting Standard Board. Fundamental Accounting Principles [24 ed.], John J. Wild, Ken W. Shaw

Objectives

  • Course Rationale Introduction to Business is designed to introduce the students with knowledge of a basic understanding of business related to motives and functions of business, business ethics and social responsibility, assessing economic condition, assessing global condition, understanding the form of business ownership, entrepreneurship and business planning, organizational structure, motivating employees in organization setting. This course will discuss several business functions, such as operation, production, marketing, management and finance in particular organization. The Introduction to Business course aims to provide students with a comprehensive understanding of fundamental concepts and principles in the business world. Through a combination of theoretical knowledge and practical applications, students will explore key aspects such as business ethics, management, marketing, finance, and entrepreneurship. The course seeks to cultivate critical thinking and analytical skills, enabling students to assess the dynamic nature of the business environment.

Outcomes

  • Course Learning Outcomes (CLO) CLO 1 Understand the knowledge of business, business terminology, principles, and concepts such as market structures, the role of business in the economy and economic systems. CLO 2 Analyze business environment and how it affects overall business. CLO 3 Explore various business functions like marketing, finance, operations, human resources, and management, and how they contribute to overall organizational success. CLO 4 Identify different forms of ownerships of business such as sole proprietorship, partnership, entrepreneurship etc. CLO 5 Highlight the impact of globalization and technology on businesses, including international trade, cultural considerations, and the challenges and opportunities presented by a global market. CLO 6 Recognizing the importance of ethical decision-making in business and understanding the social responsibility that organizations have towards their stakeholders and the broader community. CLO 7 Developing analytical skills to assess business situations, make informed decisions, and solve problems effectively.

References

  • Textbook • William G. Nickels, James M. McHugh and Susan M. McHugh, Understanding Business, (9th edition), McGraw-Hill Irwin, NY, USA Reference Books • Skinner. Steven J. and John M. Ivancevich, Business for the 21st Century, (Latest Edition), Irwin, USA. • Business, Ricky W. Griffin, Ronald J. Ebert, Pearson Educación, Latest Edition.

Objectives

  • The course on Bangladesh Studies is designed to provide students with a comprehensive understanding of the historical, cultural, social, economic, and political dimensions of Bangladesh. By examining the nation's rich history, from its pre-independence era to contemporary times, students will gain insights into the factors that have shaped Bangladesh's identity and development. The course will explore key themes such as the Liberation War of 1971, the socio-cultural diversity of the country, economic challenges, and political dynamics. Additionally, it aims to foster critical thinking and analytical skills, enabling students to engage with complex issues facing Bangladesh today. By delving into various aspects of Bangladesh's past and present, the course seeks to cultivate a nuanced appreciation for the nation's significance within the broader global context, fostering a deeper understanding of the multifaceted challenges and opportunities that define Bangladesh's trajectory.

Outcomes

  • CLO 1 Demonstrate a comprehensive understanding of the historical evolution of Bangladesh, identifying and analyzing key events, movements, and figures. CLO 2 Understand the social dynamics of Bangladesh, exploring issues related to gender, religion, ethnicity, and class, and evaluating the role of social institutions in shaping societal norms. CLO 3 Analyze the political evolution of Bangladesh, including its struggle for independence, and assess the economic structures, policies, and challenges facing the nation in the contemporary global context. CLO 4 Improve written and oral communication skills through the presentation of research findings, essays, and participation in class discussions on various topics related to Bangladesh. CLO 5 Develop a sense of civic responsibility and engagement by reflecting on the role of individuals and communities in contributing to the development of Bangladesh, and considering personal contributions as global citizens

References

  • References • Bangladesh Studies, Part 2: Md. Shamsul Kabir Khan & Dr. Daulatunnahar Khanam • Bangladesh studies & Culture: Sumon Das &M.N.Mohabbat ( 5th Edition)

Objectives

  • This course explores the intricate relationship between morale, ethics, and basic psychology. It delves into the principles of psychology while examining their impact on individual and group morale and ethical decision-making. It focuses on the philosophical inquiry through the arguments and criticism that illuminate the basic concepts of morale and ethical issues confronting management professionals, including practical knowledge of the fundamental psychology associated with the recent global crisis. The course also covers key definitions, issues, and general theories of egoism, psychological hedonism, Kohlberg's Theory, modern natural law theory, and existentialist ethics. There will be extensive coverage of ethical decision-making areas related to human behavior, emotions, and cognitive processes that shape ethical choices and influence morale in various contexts. The course will also focus on various aspects concerned with human resources, psychological testing in the workplace, leadership, employee work experience, and employee motivation.

Outcomes

  • CLO 1 Explain the major intellectual theories of ethics as a basis for the analysis and resolution of ethical dilemmas faced in diverse workplace situations. CLO 2 Relate ethical principles to the psychological issues of the workplace including issues related to accountability, managerial decisions and associated international businesses. CLO 3 Critically examine ethical standards and issues of questionable professional conduct in taking managerial decisions by addressing typical issues related to industrial-organizational psychology, and consultancy services CLO 4 Analyze, interpret and apply the psychological research findings based on previous experiences while recommending appropriate practices and procedures to be followed to prevent the violations of moral views and unethical corporate practices and behavior from the end of job incumbents.

References

  • Reference Books • Business Ethics by Dr A R Khan; Published by Brothers’ Publication; Latest edition. • Introduction to Psychology by Clifford T. Morgan and Richard A. King; Published by McGrow-Hill Education (India) Private Limited; Latest edition. • Introduction to Psychology by Ken Gray, Elizabeth Arnott-Hill, and Or'shaundra Benson; Published by College of Dupage Digital Press; Latest edition.

2nd Semester

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Objectives

  • The course "Principles of Management" is an integral part of the Bachelor of Business Administration (BBA) curriculum, aiming to provide students with fundamental knowledge and understanding of managerial concepts, theories, and practices. It helps students comprehend various organizational structures, their advantages, and disadvantages. Additionally, it covers the importance of organizational design in achieving efficiency, effectiveness, and adaptability within businesses. The course aims to cultivate essential managerial skills such as planning, organizing, leading, and controlling. These functions are crucial for students to understand how managers operate and make decisions to achieve organizational goals. It addresses contemporary challenges faced by managers such as globalization, diversity management, ethics, sustainability, technological advancements, and change management. By providing a foundational understanding of management principles and practices, the course aims to prepare students for future leadership roles in various industries and sectors. In summary, the "Principles of Management" course for BBA students is designed to equip them with a comprehensive understanding of managerial concepts, theories, and practices essential for effective management and leadership in the dynamic business landscape.

Outcomes

  • CLO 1 Understand the principles and functions of management. CLO 2 Analyze Real-World managerial roles played by managers and the skills to be successful CLO 3 Apply knowledge of management theory to different organizational context and apply them to different situations. CLO 4 Evaluate critically the theoretical perspectives on management processes within organizations. CLO 5 Practice team skills to wider implications of management decisions and behavior on organizations, teams and individuals.

References

  • Fundamentals of Management Ricky W. Griffin
  • Fundamentals of Management Mike Smith
  • Fundamentals of Management: Essential Concepts and Applications, Stephen P. Robbins, ‎David A. De Cenzo, ‎Mary Coulter

Objectives

  • This course aims at familiarizing the students with the tools and techniques of communication; letting the students to acquire skill to write well enough to assist them in their careers; enhancing the presentation skills of the students; and enhancing the skills of writing memos, reports, and letters. This course particularly intends to equip the students with the report writing capabilities. It enhances their ability to speak, write and interact with others successfully that will assist them in their careers.

Outcomes

  • On successful completion of this course, students will be able to:  Use a strategic communication model and critical thinking to identify objectives
  • Analyze audiences, and choose the most effective structure and style for delivering strategically sound written and spoken messages.
  • Practice principles of effective business writing and document design in all written documents.
  • Design and deliver a persuasive presentation that convinces the audience of the topic’s relevance and overcomes resistance, using appropriate visual support and adhering to a specified time limit.
  • Employ principles of effective group communication to cultivate trust and understanding, increase open participation, and strengthen decision making in work groups and teams.
  • Build an understanding of different organizational cultures, business practices, and social norms to communicate more effectively in domestic and cross-cultural business contexts.

References

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3rd Semester

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4th Semester

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5th Semester

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6th Semester

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7th Semester

Objectives

  • The aim of the course is to enhance student’s theoretical and practical understanding of current marketing mix and communication.The major objectives of the course are: • To introduce students to the principle and basic concept of marketing communication process in a streamlined integrated marketing strategy. • To provide an understanding of integrated marketing communications (IMC) and its influences on other marketing functions and other promotional activities. • To analyze and evaluate the fast-changing field of advertising and promotion which affects global marketing, society and economy. • To develop positive communication skills by extending the marketing communication approaches and techniques into effective marketing strategy and programs which are necessary to communicating to target audiences.

Outcomes

  • Interpret and use marketing theory to develop (new) offerings 2.Identify and create solutions for relevant problem/ opportunity areas for (new) marketing offerings, using design tools 3. Distinguish different strategies, practice in marketing industry 4. Present and respond to feedback through oral and visual presentations and written material

References

  • O’Guinn, T.C., Allen, C.T. and Semenik, R.J. (2006), Advertising and Integrated Brand Promotion, Latest edition, Thomson South-Western, Ohio.

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  • No reference found!

Objectives

  • In the economic sense, capital formation is the change in the stock of the capital goods represented by producers’ durable equipment, and business inventories. In modern capitalistic economy, capital formation would be impossible without a market or group of markets for the transfer of savings to those seeking funds for investment in economic goods and services. In this connection, a variety of instruments representing money and claims to money are employed. Savers provide the funds and in return expect to receive dividends, interest, or rent and the investors offer the hope of income and price appreciation. In the financial sense, a securities market is the market for instruments representing longer-term funds. It is consisted of institutions and mechanism whereby intermediate-term funds and long-term funds are pooled and made available to business, government, and individuals, and where outstanding instruments are transferred. On the other hand, money market focuses on debt instruments only with maturities ranging from one day to one year. It engages in purchasing and selling of new instruments rather than trading in outstanding claims. In financial terminology, the investment market includes the markets for funds of both short and long term. Securities market plays a crucial role for the proper functioning of capitalistic economy. They serve to channel funds from savers to borrowers. Another important function that the securities market does is the allocative function by channeling funds to those who can make best use of them. The existence of the secondary market ensures the purchasers of the primary securities that they can quickly sell their securities. This well-organized course outline deals with the fundamentals analysis and management of investments in different assets like shares, stocks, bonds, debentures, and other derivatives which are frequently traded in the securities markets. Undoubtedly the course would be beneficial to the students of business discipline and also be useful to the learners of professional courses like Executive MBA, CA, ICMA, ACCA, MBM, and side by side academic and professional achievement. The course would, no doubt, help the practioners working in the areas of security analysis and investment like corporate financial managers, security analysts, bankers, portfolio managers, brokers, dealers, government policy makers and investors both individuals and institutions.

Outcomes

  • No outcome found!

References

  • Basic Text: 1. Investment-Analysis and Management – By Jones, C.P. 2. Investment Analysis and Portfolio Management – By Reilly, F.K. and Brown, K.C. Reference Books: 1 Security Analysis and Portfolio Management – By Kevin, S 2. Modern Investment Theory – By Haugen, R.A.

Objectives

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Outcomes

  • 1. Evaluate comparative working capital management policy. 2. Balancing firms profitability, liquidity, risk and operating flexibility. 3. Investigate cash flow cycles. 4. Formulation of optimum inventory and receivables management plan. 5. Showing the impact of working capital policy on firms operation.

References

  • No reference found!

Objectives

  • • To conceptualize Career along with the stages of career development.
  • • To relate the theory of career management with practical scenario.
  • • To discuss how to manage different stages of career.

Outcomes

  • Describe the career development process and identify where they are in the cycle.
  • Describe the impact of demographic, economic, and organizational changes on the world of work and their personal career development decisions.
  • Identify their own personal priorities, skills, interests, strengths, and values using a variety of contemporary assessment tools and reflection activities.
  • Relate their assessments to academic and occupational options and goals.
  • Use both primary and secondary research techniques to gather information about organizations, occupations, and industries.
  • Write a compelling resume and cover letter.
  • Interview effectively for prospective internships and jobs.
  • Participate effectively in networking events.

References

  • Jeffrey H. Greenhaus, Gerard A. Callanan & Veronica M. Godshalk (1999), Career Management, Third Edition, Harcourt, Inc. New York
  • Edgar H. Schein (1978), Career Dynamics: Matching Individual and Organizational Needs, Addison-Wesley Publishing Company, London.

Objectives

  • The main objective of this course is to introduce students to the theories, institutions and practices of industrial relations. Students will examine the role and intentions of the main actors in the employment relations – employers, employees and trade unions and the government, and their interactions in collective bargaining, employee involvement/participation, conflict resolution and expression and the termination of the employment relationship.

Outcomes

  • On successful completion of this course, students will be able to: 1. Demonstrate a general knowledge of basic principles of industrial relations; 2. Explain the political and economic imperatives that affect industrial relations; 3. Provide a critical appreciation of the issues that shape industrial relations; 4. Present an assessment and analysis of challenges faced in industrial relations; 5. Describe and critically evaluate industrial relations practices in Bangladesh context. 6. Explain the mechanisms for managing strikes and industrial disputes; 7. Describe the strategic role of the employers' association in managing labor-related matters; 8. Explain the use of effective communication in managing labor related issues in organizational setting.

References

  • No reference found!

Objectives

  • On successful completion of the course, students should be able to: 1. Analyze HR issues, with respect to external and internal influences. 2. Explain how organizational strategy, global competition, technological change workforce characteristics and government regulation influence HR decisions. 3. Discuss the relationships between different HR policies and practice. 4. Analyze and discuss case studies, research and academic articles.

Outcomes

  • No outcome found!

References

  • Strategic Human Resource Management
  • Strategic Human Resource Management
  • Line management responsibility for HRM: what is happening in Europe

Objectives

  • The course provides a systematic guideline or “road map” for identifying and designing training and development systems. Effective training and development systems are in line with the principles of both strategic management and the scientific study of human behaviour. Students will explore the theory, concepts, and methods used to design training and development systems in a way that contributes to achieving the goals of the organization and its individual members.

Outcomes

  • 1. To differentiate between training, and development, and recognize the roles these activities play in Human Resource Management 2. To explain the importance of accommodating different learning and teaching styles in training programs 3. To recognize the importance of needs assessment to the training process 4. To be able to produce a training plan with clear goals and specific learning outcomes 5. To be able to utilize a variety of training methodologies; Job Instructional Training, In-basket Exercises, Case Studies, Experiential Exercise 6. To devise a pre-test and a summative evaluation procedure for an actual training session 7. To design a training program evaluation procedure for an actual training session

References

  • No reference found!

Objectives

  • Introducing you to the institutions, vocabulary, and players in the world of international business. You need to be able to speak the language of international business to operate effectively.
  • Providing you with the opportunity to begin to understand different cultures and the implication this has for marketers. Understanding different people and cultures will lead to a greater understanding of ourselves and the culture in which we live.
  • Allowing you to gain experience in analyzing the marketing environment and marketing-related decisions for a firm entering non-domestic markets. You should know key sources for researching the cultural, economic, ethical, and political environments and anticipate the influence each will have on marketing strategies and decision-making.

Outcomes

  • Identify and analyse opportunities within international marketing environments;
  • Utilise cases, readings and international business reports to evaluate corporate problems/opportunities in an international environment;
  • Select, research, and enter a new international market;
  • Prepare an international marketing plan;
  • Develop a comprehensive course of action for a business firm using formal decision making processes;
  • Complete a final written project using skills acquired throughout the course; and,
  • Apply personal and interpersonal skills appropriate to being an effective member of an international marketing team.

References

  • Global Marketing by Keegan & Green; 6th Edition, Upper Saddle River: Prentice Hall.
  • Global Marketing, 7th Edition Svend Hollensen, Pearson.

Objectives

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Outcomes

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References

  • No reference found!

Objectives

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References

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Objectives

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Outcomes

  • Product design and service design
  • Production Planning
  • Inventory Management

References

  • No reference found!

Objectives

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References

  • No reference found!

8th Semester

Objectives

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References

  • No reference found!

Objectives

  • The aim of the course is to enhance student’s theoretical and practical understanding of theoretical understanding and practical implication about the strategic Marketing. 1. Describe current strategic marketing practices in a changing environment. 2. Formulate a marketing strategy based on environmental opportunities and threats, the firm's resources, corporate and business-unit strategies, and the need to attain an enduring competitive edge. 3. Compose a marketing plan based on the components of product planning, pricing, distribution methods and promotional activities. 4. Construct knowledge of required activities for implementing, monitoring and controlling marketing strategy programs. 5. Objectively analyze and solve marketing problems and evaluate their implications for the overall organization. 6. Demonstrate advanced teamwork and interpersonal skills.

Outcomes

  • On successful completion of this course, students will be able to: • Compare and contrast the key principles of marketing strategy • Explain marketing and strategy concepts and ideas in their own words • Think strategically about marketing issues and provide recommendations • Successfully work as a team • Deliver an oral presentation in a professional, engaging manner • Prepare a professional, logical and coherent report in the form of a marketing plan .

References

  • Title Strategic Marketing Author Cravens and Piercy Publisher Tata McGraw-Hill Education (India) 8th Edition, ISBN 13:978-0-07-068260-3
  • Strategic Marketing, Tenth Edition By David W. Cravens and Nigel F. Piercy

Objectives

  • The objective of the course is to introduce the students to contemporary theories and practice of security analysis and investments. Students will get insight to the various analytical techniques used in evaluation of various investment opportunities. Students will know the basic theoretical foundations of portfolio theory, understand the investment process and stages, be able to form market expectations and build strategic asset allocation, and select the optimal investment strategy.

Outcomes

  • • Explain the fundamental theories of investment and optimal portfolio selection and management; • Discuss the importance of valuation and evaluate investment decisions; • Identify the basic criteria used for selecting stocks and bonds; • Calculate and interpret the risk and return on individual stocks and bonds; • Solve problems related to asset allocation models for portfolio management and calculate the expected return and standard deviation over a range of asset allocations; • Demonstrate understanding of the nature and operations of capital markets and trading of securities and other investment vehicles; • Demonstrate knowledge of derivative markets and instruments with special attention to their application in managing portfolio risk.

References

  • Investment Analysis & Portfolio Management
  • Essentials of Investments
  • Modern Portfolio Theory & Investment Analysis

Objectives

  • No objective found!

Outcomes

  • No outcome found!

References

  • No reference found!

Objectives

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References

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Objectives

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Outcomes

  • Course Outcome

References

  • Compensation, George Milkovich. McGraw Hill Education
  • Compensation Management in a Knowledge-based World (10th edition)- Richard I. Henderson Pearson Publication.
  • Strategic Compensation, Joseph J. Martocchio. Pearson Publication.

Objectives

  • The objectives of this module are: 1. To generate an in-depth appreciation and understanding of the unique challenges inherent in managing and delivering quality services. Participants will be introduced to and have the opportunity to work with tools and strategies that address these challenges. 2. To appraise how customer relationship marketing (CRM), including retention strategies, creates an environment that achieves excellence in customer service. 3. To acknowledge the influences of the multicultural marketplace, business ethics and socially responsible marketing on services marketing. 4. To integrate course concepts into individual performance to become better customer-oriented service organization. 5. To develop and justify alternative marketing approaches that can be used by service managers.

Outcomes

  • On successful completion of this course, you will be able to: 1. Become familiar with the concepts of Services Marketing 2. Recognize how the characteristics of services affect a real-life customer experience. 3. Become aware of the critical role services play in delighting a customer and sustain “Customer Lifetime Value”. 4. Develop an awareness of the service quality dimensions in Marketing. 5. Anticipate the challenges that might arise in services delivery as outlined in the services gap model 6. Develop professional skills in managing problem customers and delighting the star customer.

References

  • No reference found!

Objectives

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Outcomes

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References

  • No reference found!

Objectives

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References

  • No reference found!

Objectives

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References

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Objectives

  • This course introduces students to macroeconomic policy. The course includes macroeconomic issues such as theory of income determination; aggregate supply and demand models; savings, consumption and investment; employment; theory of money and inflation; monetary and fiscal policy, an overview of economic fluctuations and to highlight the dynamics of unemployment, inflation, and economic growth.

Outcomes

  • No outcome found!

References

  • Textbooks: • Blanchard, Olivier (2011). Macroeconomics Updated (5th ed.). Englewood Cliffs: Prentice Hall. ISBN 978-0-13-215986-9. • Dwivedi, D.N. (2001). Macroeconomics: theory and policy. New Delhi: Tata McGraw-Hill. ISBN 978-0-07-058841-7. • Mankiw, N. Gregory (2014). Principles of Economics. Cengage Learning. ISBN 978-1-305-15604-3. • Parkin, Michael. Macroeconomics, 10th ed, Pearson, ISBN 978-0-13-139445-2. Optional Book: • Mishkin, Frederic S. (2004). The Economics of Money, Banking, and Financial Markets. Boston: Addison-Wesley.