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Bachelor of Business Administration

  • Outline
  • Admission Criteria
  • General Guideline
  • Course List

Faculty: Faculty of Business Studies (FBS)

Department: Department of Business Administration - General

Program: Bachelor of Business Administration

Eligibility for Admission

1. A candidate must pass SSC/equivalent and HSC/equivalent examination from any discipline/group.

2. Candidates from Science Group must obtain a total GPA of 8.50 in SSC/equivalent and HSC/equivalent examinations.

3. Candidates from Business Studies Group must obtain a total GPA of 8.00 in SSC/equivalent and HSC/equivalent examinations.

4. Candidates from Humanities Group must obtain a total GPA of 7.50 in SSC/equivalent and HSC/equivalent examinations.

5. Candidates from General Certificate of Education (GCE) O and A level background must pass in minimum 05 (five) and 02 (two) subjects respectively having minimum 26.5 points in total based on the following scale:

A*- G Grading System (IGCSE)

9-1 Grading System (GCSE)

Grade

Point

Grade

Point

A*/A

5.00

9/8

5.00

B

4.00

7

4.50

C

3.50

6

4.00

D

3.00

5

3.50

 

 

4

3.00

Note: Grading lower than ‘D’ or 4 (9-1 Grading System) will not be considered for point calculation.

6. Candidates from International Baccalaureate (IB) must pass in minimum 06 (six) subjects having not less than 30 points based on the rating scale used in their curriculum (7, 6, 5,4). Rating of 1,2 and 3 will not be considered in point calculation.

7. Candidates will have to sit for a written test (MCQ) of 75 marks. The mark distribution is as follows:
   (a) Mathematics and Analytical Ability-40
   (b) English-25
   (c) General Knowledge-10

Admission Test Syllabus

(a) Mathematics and Analytical Ability
(b) English
(c) General Knowledge

Weightage

(1) MCQ =55%,
(2) HSC/Equivalent Result=25%
(3) SSC/Equivalent Result=20%

Exam Type

MCQ

  • Intake : Once in a Year
  • Application Duration : 10 November 2025 - 30 November 2025
  • Method of Application : Online
  • Course Duration : Years: 04 ; Semester: 08
  • Total Credit Hours : 133

1st Semester

Objectives

  • The students will at the end of the course:
  • 1. Master common grammatical knowledge necessary to function in a real world.
  • 2. Understand the norms of academic writing and be able to produce different genres of writing with cohesion and accuracy.
  • 3. Understand and apply different techniques of reading to enhance their comprehension ability.
  • 4. Be acclimatized with authentic listening materials with emphasis on speaking registers, intonation, and pronunciation.
  • This course mainly aims to strengthen students’ ability in English language and presentation skills. This course is effective in many aspects of work and life. Effective public speaking and presentations skills are important in business, sales and selling, training, teaching, lecturing, and generally feeling comfortable speaking to a group of people. Developing the confidence and capability to give good presentations, and to stand up in front of an audience and speak well, are also extremely helpful competencies for self-development and social situations. Additional emphasis is given on developing students’ grammatical competence to make them able to communicate using error free English. Besides, the course provides ample opportunity to practise the skills and sharpen their linguistic competency for solving language problems at under-graduate level.

Outcomes

  • CLO 1 To develop more confidence in speaking in English CLO 2 To develop a more confident and persuasive voice with appropriate business words and logistics. CLO 3 To learn how to connect with the audience by controlling the negative energy. CLO 4 To learn how to enhance the importance of a message. CLO 5 To become a significantly better presenter with knowledge and use of presentation tools.

References

  • • Functional English Grammar: An Introduction for Second Language Teachers, Graham Lock • Persuasive Presentation Skills, Catherine Mattiske.

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2nd Semester

Objectives

  • Course Objectives: The aim of the course is to enhance student’s theoretical and practical understanding of theoretical understanding and practical implication about the business communication. 1. Explain the special nature and characteristics of Communication 2. Focusing on the service experience, service innovation and service delivery. 3. At the end of this course, students should have a clear understanding of business communication issues faced by organizations developing through a design thinking approach. 4. Students should also have experience of the challenging, complex and iterative process of business communication design. 5. Interpret the challenges encountered by professionals in communication 6. Summaries the key success factors used to enhance the effectiveness of communication in business.

Outcomes

  • • Apply business communication strategies and principles to prepare effective communication for domestic and international business situations. • Identify ethical, legal, cultural, and global issues affecting business communication. • Utilize analytical and problem-solving skills appropriate to business communication. • Participate in team activities that lead to the development of collaborative work skills. • Select appropriate organizational formats and channels used in developing and presenting business messages. • Compose and revise accurate business documents using computer technology. • Communicate via electronic mail, Internet, and other technologies. • Deliver an effective oral business presentation.

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  • The course is designed for the students of BBA program to provide them an introductory idea of the philosophy ethics and morality. In doing so, this course includes some specific objectives:
  • • to discuss the basic concepts of the philosophy,ethics and morality from philosophical perspective • to analyze basic philosophical concepts and variables in the context of social life and business in general, particular ethical system and any social system with those concepts and social variables within major theoretical perspectives of philosophy;
  • • to evaluate ideas and debates using the ethical and philosophical perspective.

Outcomes

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References

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Objectives

  • This course aims to provide students with depth understanding of financial accounting issues. Upon completion of this course, students should be able to: a) Explain why accounting is known as a language of business. b) Help to understand and communicate this language. c) Understand the elements of financial statements and financial reporting. d) Demonstrate the knowledge of revenue recognition and matching concept in the preparation of Income statement. e) Prioritize the classification of Assets and Liability in preparing balance sheet. f) Outline the purpose, use, and limitations of accounting measurements and reporting. g) Exercise appropriate judgment in selecting and presenting accounting information.

Outcomes

  • Knowledge Level Outcome:
  • Intellectual Level Outcome:
  • Professional/practical Level Outcome:

References

  • 1. Accounting Principles, Donald E. Kieso, ‎Jerry J. Weygandt, ‎Kimmel
  • 1. Accounting Principles: A Business Perspective Roger H. Hermanson, James Don Edwards, Michael W. Maher

3rd Semester

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Objectives

  • This course also focuses on achieving the following generic and specific attributes of the graduate profile of the program: (i) critical thinking (ii) in-depth knowledge (iii) self motivation and (iv) life long learning

Outcomes

  • Upon successful completion of this course, you should be able to: understand and use equations, formulae, and mathematical expressions and relationships in a variety of contexts apply the knowledge in mathematics (algebra, matrices, calculus , optimization) in solving business problems demonstrate mathematical skills required in mathematically intensive areas in commerce such as Finance and Economics demonstrate critical thinking, modelling, and problem solving skills in a variety of contexts

References

  • Mathematics with Applications in Management & Economics (7thEdition),USA Mathematics with Applications in Management & Economics (7thEdition),USA Gordon D. Prichett, John C.Saber

Objectives

  • The purpose of the course is to give students a thorough understanding of the principles of economics in application to individual decision makers, both consumers and firms. We will study demand, supply and equilibrium in good sand factor markets, the efficiency of the market economy and the potential role of government intervention in the economy.

Outcomes

  • 1. Understand that economics is about the allocation of scarce resources, that scarcity forces choice, tradeoffs exist and that every choice has an opportunity cost. Demonstrate these concepts using a production possibility frontier diagram. 2. Understand how comparative advantage provides the basis for gains through trade. 3. List the determinants of the demand and supply for a good in a competitive market and explain how that demand and supply together determine equilibrium price. 4. Understand the role of prices in allocating scarce resources in market economies and explain the consequences of price controls. 5. Define an externality and a public good and why explain the presence of externalities and public goods make markets inefficient. Analyze various government policies aimed at solving these inefficiencies. 6. Understand the costs of production and how profit-maximizing firms determine how much to produce. Be able to distinguish between long-run decisions and short-run decisions. 7. Distinguish between perfect competition and imperfect competition and be able to explain the welfare loss in non-competitive markets.

References

  • Intermediate Microeconomics: A Modern Approach, Hal R. Varian
  • Advanced Microeconomic Theory, Geoffrey Alexander Jehle
  • Microeconomics: Principles and Analysis, Frank A. Cowell

Objectives

  • Third Language, French
  • Third Language, French

Outcomes

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References

  • No reference found!

4th Semester

Objectives

  • Overall Objectives: This course is an intermediate level course. It is designed to discuss the theoretical foundation of financial accounting, basic issues related to measurement, reporting of financial statements, and disclosure issues related to current assets. Also, the course provides information relating to revenue recognition.
  • Specific Objectives: This course aims to provide students with depth understanding of financial accounting issues. Upon completion of this course, students should be able to: a) Explain the conceptual framework of accounting. b) Understand the elements of financial statements and financial reporting. c) Demonstrate the knowledge of revenue recognition and matching concept in the preparation of Income statement. d) Prioritize the classification of Assets and Liability in preparing balance sheet. e) Exercise appropriate judgment in selecting and presenting accounting information. f) Interpret and review statement of cash flows. g) Provide students with in-depth understanding of emerging financial accounting issues.

Outcomes

  • Knowledge Level Outcome:
  • Intellectual Level Outcome:
  • Professional/practical Level Outcome:

References

  • 1. Intermediate Accounting, Study Guide
  • 2. Accounting Principles

Objectives

  • The main goal of this course is to develop a foundation of financial management concepts. The course involves studies on decision-making utilizing financial resources available to the firm from the perspective of the manager. This will enable the student to understand how corporations make important investment and financing decisions. The course also lays a foundation for more complex financial issues those may arise in subsequent years.

Outcomes

  • Recognize the factors affecting interest rates
  • Calculate risk for single asset and portfolio
  • Identify capital budgeting cash-flows and apply a variety of capital budgeting techniques
  • Determine the cost of capital for different types of capitals
  • Recognize how a company makes short-term and long-term financing decisions
  • Understand the policies related to dividend payout
  • Explain the concepts of different leasing and mergers

References

  • Principles of Managerial Finance
  • Fundamentals of Financial Management

Objectives

  • This course will prepare you to think strategically about marketing in today’s global environment. After successful completion of this course, will have a basic understanding of the marketing concept, the marketing mix (product, place, promotion and price), segmentation, targeting, positioning, customer value, branding, services marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing, market planning, market research and competitive analysis. In addition, you will have the opportunity to evaluate and formulate marketing strategies.

Outcomes

  • At the end of this course, you should be able to:

References

  • Marketing Management (15th Edition) by Philip T. Kotler, Kevin Lane Keller
  • Marketing Management: A South Asian Perspective (13th Edition) by Philip T. Kotler, Kevin Lane Keller, Abraham Koshy, M. Jha

Objectives

  • Understanding human behavior in an organization can be partially understood in the frameworks of behavioral science, management and other disciplines; exploring the various facets of such behavior is the objective of this course. There are no perfect solutions to the organizational problems. However, employees can increase their understanding and skills so that work relationships can be upgraded. The task is challenging, but the results are worthwhile. The textbook will form the primary teaching focus, but the style of teaching will be interactive. Students will be asked to do text readings in advance of each class in order to facilitate discussion and understanding. Students will be expected to contribute to the class discussion of issues raised in each chapter. The "Learning Objectives" listed at the beginning of each chapter will generally highlight the focus of study in each chapter.
  • This course objectives: To improve your ability to interact with and manage people;• To improve your ability to design effective organisations;• To share helpful tactics for advancing your career.•

Outcomes

  • After successful completion of this course, students will be able to: Identify and evaluate OB challenges faced by managers.• Analyze the behavior of individuals and groups in organizations in terms of organizational behavior theories, models and concepts;• Apply organizational behavior concepts, models and theories to real life management situations through case analysis;• Demonstrate a critical understanding of organizational behavior theories and current empirical research associated with the topics covered in this course.

References

  • Robbins, S. P., Judge, T.A, (2017), Organizational Behavior (17th Global ed.), USA: Pearson Education Limited.

Objectives

  • To assist students and future managers to recognize important legal principles and to apply the rule of law in an efficient manner.
  • Also to understand when legal counsel may be necessary in a variety of regulatory/legal situations

Outcomes

  • Students will be Introduced to the legal environment which business faces.
  • Identify the complexities of the legal system and its processes.
  • Students will be taught to read and analyze law cases.
  • Students will learn to evaluate ethical problems that are integrally connected to international legal issues and to balance the concepts of ethics, justice, and the law.
  • Students will be able to appreciate and understand the application of business laws.
  • Enable students in applying the commercial and industrial laws in the various business situations.

References

  • Commercial law: including company law and Industrial law business law
  • Mercantile Law

5th Semester

Objectives

  • The core objective of the course is to develop knowledge regarding various issues human resources management and to apply acquired knowledge to ensure the best utilization of human resources in the organization. Specific learning objectives for this course are as follows:
  • To analyze the current challenges of human resource management
  • To learn about the nature of job analysis, including what it is and how it’s used.
  • To understand what human resource management is and why human resource management is important.
  • To determine the factors affecting recruitment
  • To study various methods of imparting training
  • To determine who are responsible for conducting performance appraisal and the common errors in performance appraisal.

Outcomes

  • On completion of this course, you should be able to

References

  • Gray Dressler (2016), Human Resource Management, 14th Edition, Pearson Education Limited. ISBN 978-0-13-354517-3.
  • 3. Fundamentals of Human Resource Management: D. A. Decenzo and S.P. Robbins (10th Edition)
  • Human Resourse Management by Mathis and Jakson ( 15th Edition)

Objectives

  • Students acquire the basic knowledge and skills needed to effectively utilize information systems and technology in support of organizational strategy. Topics include an introduction to information systems in organizations; strategy and information systems leadership; databases and data management; information networks; the Internet and social media; enterprise resource planning and business applications; e-business; wireless and mobile technology; knowledge management; developing and implementing information systems; security and information systems auditing; information ethics and privacy; and practical skills using operating systems, word processing and spreadsheet software.

Outcomes

  • On successful completion of this course, students will be able to:  Explain basic concepts for IT/IS management  Discuss organizational, business and strategic issues surrounding IT/IS, and  Analyze and evaluate uses of strategic IT/IS in practice.

References

  • No reference found!

Objectives

  • The main objective of this course is to develop the students into entrepreneurs by providing them with a practical insight into the behaviours, thinking and competences of entrepreneurs. At the end of the course, students should have a clear understanding of entrepreneurs, their motivations and challenges, and the processes they go through to create and grow successful enterprises.
  • The main objective of this course is to develop the students into entrepreneurs by providing them with a practical insight into the behaviours, thinking and competences of entrepreneurs. At the end of the course, students should have a clear understanding of entrepreneurs, their motivations and challenges, and the processes they go through to create and grow successful enterprises.

Outcomes

  • 1. The various theories of entrepreneurship, and how they are used to advance entrepreneurship at the individual, organization and community levels 2. Identify entrepreneurial opportunities and assess these opportunities 3. Understand how to t u r n a new business concept into a sustainable business venture 4. The behaviours that ensure business survival and success 5. The relationship between these behaviours and survival in today’s work environment and dynamic world 6. The skills that will enable them launch and manage new ventures 7. The entrepreneurial culture and how it can be used to cope with the demands of the changing world and thrive in any Business environment
  • 1. The various theories of entrepreneurship, and how they are used to advance entrepreneurship at the individual, organization and community levels 2. Identify entrepreneurial opportunities and assess these opportunities 3. Understand how to t u r n a new business concept into a sustainable business venture 4. The behaviours that ensure business survival and success 5. The relationship between these behaviours and survival in today’s work environment and dynamic world 6. The skills that will enable them launch and manage new ventures 7. The entrepreneurial culture and how it can be used to cope with the demands of the changing world and thrive in any Business environment

References

  • No reference found!

Objectives

  • Design and deliver survey instruments in an ethical manner, and ensuring the safety of respondents and interviewers
  • Formulate accurate statistical interpretations based on researching primary data sources with real business clients
  • Examine quantitative business problems to identify and apply statistical and probabilistic solutions
  • Construct and present group presentations based on statistical analysis of real problems
  • Apply class concepts in out-of-class analysis of statistical problems.

Outcomes

  • The emphasis is on applications, rather than proofs, but some understanding of the concepts and an ability to communicate the meaning of the results is vital.
  • Process data, using simple graphical techniques.
  • Implement a range of hypothesis tests, and use these to draw conclusions about population parameters from sample data.
  • Interpret the output of statistical software for advanced hypothesis tests via p-values.

References

  • Gupta, S. P. and Gupta, M. P. (2005). Business Statistics, Sultan Chand and Sons.
  • Douglas A. Lind, ‎William G. Marchal, ‎Samuel Adam Wathen (2008), Statistical techniques in business & economics
  • Newbold, P., Carlson, W. L. and Thorne, B. (2006). Statistics for Business and Economics, Prentice Hall.
  • Aziz, A. Business Statistics

Objectives

  • This course aims to develop an understanding of how various markets interact to determine aggregate outcomes such as total production of goods and services and aggregate employment, as well as the determination of prices, inflation rates and interest rates. In addition, it will help to develop students’ abilities to construct and sustain an argument using the phrases and concepts that economists use.

Outcomes

  • • Describe the nature of scarcity and its implications for decision making
  • • Define and measure national income, rates of unemployment, and inflation
  • • Explain how fiscal and monetary policies are used to achieve macroeconomic goals
  • • Explain and articulate the concepts of aggregate demand and aggregate supply
  • • Apply macroeconomic reasoning to understand current events
  • • Formulate and assess macroeconomic policy suggestions

References

  • o Principles of Macroeconomics, N. Gregory Mankiw, 8th Edition, Cengage Learning
  • o Macroeconomics: Principles, Problems, and Policies, Campbell R. McConnell, Stanley L. Brue, and Sean M. Flynn, 21st Edition, McGraw-Hill Education
  • o Macroeconomics, Paul Krugman and Robin Wells, 4th Edition, Worth Publishers
  • o Principles of Macroeconomics, Steven A. Greenlaw and David Shapiro, 2nd Edition, OpenStax
  • o A Concise Guide to Macroeconomics-What Managers, Executives, and Students Need to Know, David A. Moss, 2nd Edition, Harvard Business Review Press

6th Semester

Objectives

  • To explain how research contributes to business decisions and practices
  • To familiarize students with the research process
  • To discuss the ethical issues applicable for business research

Outcomes

  • Understand the usefulness of business research as a management tool in the real world
  • Critically think about business research problems and various methods of approaching the problems

References

  • Business Research Methods, Donald R. Cooper and Pamela Schindler, 12th Edition, McGraw-Hill Education

Objectives

  • This course aims to develop an understanding of basic concepts, models, theories, and principles underlying global strategies in business within the context of global economic order. This would enable the students to formulate, implement, evaluate, and decide on strategies which are designed to enter and compete effectively in the global marketplace.

Outcomes

  • On successful completion of this course, Students will be able to: • Explain the influence of globalization in shaping the global marketplace; • Understand the implications of national differences and international economic and political developments in managerial decision-making; • Describe the trade theories in relation to managerial problems in international business; • Explain the role of global monetary system in cross-boarder transactions; • Examine the strategies and structure of international businesses; • Discuss various business functions in international settings.

References

  • International Business: Competing in The Global Marketplace, Charles W.L. Hill, 10th Edition, McGraw Hill
  • International Business: Environments and Operations, John D. Daniels, Lee H. Radebaugh, & Daniel P. Sullivan, 15th Edition, Pearson

Objectives

  • This course is designed to achieve the following objectives: (i) how today's business firms use managerial accounting to generate financial information to make financial decisions; (ii) develop an understanding of theories and practices of managerial accounting for internal decision making;
  • 1. Identify different types of costs, their behaviors and impact on decisions that affect the operations of a business.
  • 2. Implement job-costing and process-costing systems.
  • Understand cost-volume-profit relationship and its importance to break-even analysis.
  • Distinguish between variable costing and absorption costing.
  • Describe and illustrate the effects of absorption and variable costing on analyzing income from operations
  • Make decision regarding different alternatives.
  • Set-up and use flexible budgets and variance analysis.
  • Concepts of different budgets and budgets preparation technique
  • Use of the single plant wide factory overhead rate, multiple production department factory overhead rates, and activity-based costing for product costing
  • 1. Identify different types of costs, their behaviors and impact on decisions that affect the operations of a business.
  • 2. Implement job-costing and process-costing systems.
  • Understand cost-volume-profit relationship and its importance to break-even analysis.
  • Distinguish between variable costing and absorption costing.
  • Describe and illustrate the effects of absorption and variable costing on analyzing income from operations
  • Make decision regarding different alternatives.
  • Use relevant information for decision making, both for pricing and operational decisions;
  • Use of the single plant wide factory overhead rate, multiple production department factory overhead rates, and activity-based costing for product costing
  • Concepts of different budgets and budgets preparation technique
  • Set-up and use flexible budgets and variance analysis.

Outcomes

  • Knowledge level outcomes
  • Intellectual Level Outcome
  • Professional Level Outcomes
  • Knowledge level outcomes
  • Intellectual Level Outcome
  • Professional Level Outcomes

References

  • Managerial Accounting
  • Advanced Management Accounting
  • Cost Accounting

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References

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References

  • Operations Management
  • Operations Management Processes & Value
  • Operations Management
  • Production and Operations Management

7th Semester

Objectives

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References

  • No reference found!

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Objectives

  • Introducing you to the institutions, vocabulary, and players in the world of international business. You need to be able to speak the language of international business to operate effectively.
  • Providing you with the opportunity to begin to understand different cultures and the implication this has for marketers. Understanding different people and cultures will lead to a greater understanding of ourselves and the culture in which we live.
  • Allowing you to gain experience in analyzing the marketing environment and marketing-related decisions for a firm entering non-domestic markets. You should know key sources for researching the cultural, economic, ethical, and political environments and anticipate the influence each will have on marketing strategies and decision-making.

Outcomes

  • Identify and analyse opportunities within international marketing environments;
  • Utilise cases, readings and international business reports to evaluate corporate problems/opportunities in an international environment;
  • Select, research, and enter a new international market;
  • Prepare an international marketing plan;
  • Develop a comprehensive course of action for a business firm using formal decision making processes;
  • Complete a final written project using skills acquired throughout the course; and,
  • Apply personal and interpersonal skills appropriate to being an effective member of an international marketing team.

References

  • Global Marketing by Keegan & Green; 6th Edition, Upper Saddle River: Prentice Hall.
  • Global Marketing, 7th Edition Svend Hollensen, Pearson.

Objectives

  • No objective found!

Outcomes

  • Product design and service design
  • Production Planning
  • Inventory Management

References

  • No reference found!

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References

  • No reference found!

Objectives

  • The aim of the course is to enhance student’s theoretical and practical understanding of current marketing mix and communication.The major objectives of the course are: • To introduce students to the principle and basic concept of marketing communication process in a streamlined integrated marketing strategy. • To provide an understanding of integrated marketing communications (IMC) and its influences on other marketing functions and other promotional activities. • To analyze and evaluate the fast-changing field of advertising and promotion which affects global marketing, society and economy. • To develop positive communication skills by extending the marketing communication approaches and techniques into effective marketing strategy and programs which are necessary to communicating to target audiences.

Outcomes

  • Interpret and use marketing theory to develop (new) offerings 2.Identify and create solutions for relevant problem/ opportunity areas for (new) marketing offerings, using design tools 3. Distinguish different strategies, practice in marketing industry 4. Present and respond to feedback through oral and visual presentations and written material

References

  • O’Guinn, T.C., Allen, C.T. and Semenik, R.J. (2006), Advertising and Integrated Brand Promotion, Latest edition, Thomson South-Western, Ohio.

Objectives

  • The course provides a systematic guideline or “road map” for identifying and designing training and development systems. Effective training and development systems are in line with the principles of both strategic management and the scientific study of human behaviour. Students will explore the theory, concepts, and methods used to design training and development systems in a way that contributes to achieving the goals of the organization and its individual members.

Outcomes

  • 1. To differentiate between training, and development, and recognize the roles these activities play in Human Resource Management 2. To explain the importance of accommodating different learning and teaching styles in training programs 3. To recognize the importance of needs assessment to the training process 4. To be able to produce a training plan with clear goals and specific learning outcomes 5. To be able to utilize a variety of training methodologies; Job Instructional Training, In-basket Exercises, Case Studies, Experiential Exercise 6. To devise a pre-test and a summative evaluation procedure for an actual training session 7. To design a training program evaluation procedure for an actual training session

References

  • No reference found!

Objectives

  • On successful completion of the course, students should be able to: 1. Analyze HR issues, with respect to external and internal influences. 2. Explain how organizational strategy, global competition, technological change workforce characteristics and government regulation influence HR decisions. 3. Discuss the relationships between different HR policies and practice. 4. Analyze and discuss case studies, research and academic articles.

Outcomes

  • No outcome found!

References

  • Strategic Human Resource Management
  • Strategic Human Resource Management
  • Line management responsibility for HRM: what is happening in Europe

Objectives

  • The main objective of this course is to introduce students to the theories, institutions and practices of industrial relations. Students will examine the role and intentions of the main actors in the employment relations – employers, employees and trade unions and the government, and their interactions in collective bargaining, employee involvement/participation, conflict resolution and expression and the termination of the employment relationship.

Outcomes

  • On successful completion of this course, students will be able to: 1. Demonstrate a general knowledge of basic principles of industrial relations; 2. Explain the political and economic imperatives that affect industrial relations; 3. Provide a critical appreciation of the issues that shape industrial relations; 4. Present an assessment and analysis of challenges faced in industrial relations; 5. Describe and critically evaluate industrial relations practices in Bangladesh context. 6. Explain the mechanisms for managing strikes and industrial disputes; 7. Describe the strategic role of the employers' association in managing labor-related matters; 8. Explain the use of effective communication in managing labor related issues in organizational setting.

References

  • No reference found!

Objectives

  • • To conceptualize Career along with the stages of career development.
  • • To relate the theory of career management with practical scenario.
  • • To discuss how to manage different stages of career.

Outcomes

  • Describe the career development process and identify where they are in the cycle.
  • Describe the impact of demographic, economic, and organizational changes on the world of work and their personal career development decisions.
  • Identify their own personal priorities, skills, interests, strengths, and values using a variety of contemporary assessment tools and reflection activities.
  • Relate their assessments to academic and occupational options and goals.
  • Use both primary and secondary research techniques to gather information about organizations, occupations, and industries.
  • Write a compelling resume and cover letter.
  • Interview effectively for prospective internships and jobs.
  • Participate effectively in networking events.

References

  • Jeffrey H. Greenhaus, Gerard A. Callanan & Veronica M. Godshalk (1999), Career Management, Third Edition, Harcourt, Inc. New York
  • Edgar H. Schein (1978), Career Dynamics: Matching Individual and Organizational Needs, Addison-Wesley Publishing Company, London.

Objectives

  • No objective found!

Outcomes

  • 1. Evaluate comparative working capital management policy. 2. Balancing firms profitability, liquidity, risk and operating flexibility. 3. Investigate cash flow cycles. 4. Formulation of optimum inventory and receivables management plan. 5. Showing the impact of working capital policy on firms operation.

References

  • No reference found!

Objectives

  • In the economic sense, capital formation is the change in the stock of the capital goods represented by producers’ durable equipment, and business inventories. In modern capitalistic economy, capital formation would be impossible without a market or group of markets for the transfer of savings to those seeking funds for investment in economic goods and services. In this connection, a variety of instruments representing money and claims to money are employed. Savers provide the funds and in return expect to receive dividends, interest, or rent and the investors offer the hope of income and price appreciation. In the financial sense, a securities market is the market for instruments representing longer-term funds. It is consisted of institutions and mechanism whereby intermediate-term funds and long-term funds are pooled and made available to business, government, and individuals, and where outstanding instruments are transferred. On the other hand, money market focuses on debt instruments only with maturities ranging from one day to one year. It engages in purchasing and selling of new instruments rather than trading in outstanding claims. In financial terminology, the investment market includes the markets for funds of both short and long term. Securities market plays a crucial role for the proper functioning of capitalistic economy. They serve to channel funds from savers to borrowers. Another important function that the securities market does is the allocative function by channeling funds to those who can make best use of them. The existence of the secondary market ensures the purchasers of the primary securities that they can quickly sell their securities. This well-organized course outline deals with the fundamentals analysis and management of investments in different assets like shares, stocks, bonds, debentures, and other derivatives which are frequently traded in the securities markets. Undoubtedly the course would be beneficial to the students of business discipline and also be useful to the learners of professional courses like Executive MBA, CA, ICMA, ACCA, MBM, and side by side academic and professional achievement. The course would, no doubt, help the practioners working in the areas of security analysis and investment like corporate financial managers, security analysts, bankers, portfolio managers, brokers, dealers, government policy makers and investors both individuals and institutions.

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References

  • Basic Text: 1. Investment-Analysis and Management – By Jones, C.P. 2. Investment Analysis and Portfolio Management – By Reilly, F.K. and Brown, K.C. Reference Books: 1 Security Analysis and Portfolio Management – By Kevin, S 2. Modern Investment Theory – By Haugen, R.A.

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8th Semester

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  • The aim of the course is to enhance student’s theoretical and practical understanding of theoretical understanding and practical implication about the strategic Marketing. 1. Describe current strategic marketing practices in a changing environment. 2. Formulate a marketing strategy based on environmental opportunities and threats, the firm's resources, corporate and business-unit strategies, and the need to attain an enduring competitive edge. 3. Compose a marketing plan based on the components of product planning, pricing, distribution methods and promotional activities. 4. Construct knowledge of required activities for implementing, monitoring and controlling marketing strategy programs. 5. Objectively analyze and solve marketing problems and evaluate their implications for the overall organization. 6. Demonstrate advanced teamwork and interpersonal skills.

Outcomes

  • On successful completion of this course, students will be able to: • Compare and contrast the key principles of marketing strategy • Explain marketing and strategy concepts and ideas in their own words • Think strategically about marketing issues and provide recommendations • Successfully work as a team • Deliver an oral presentation in a professional, engaging manner • Prepare a professional, logical and coherent report in the form of a marketing plan .

References

  • Title Strategic Marketing Author Cravens and Piercy Publisher Tata McGraw-Hill Education (India) 8th Edition, ISBN 13:978-0-07-068260-3
  • Strategic Marketing, Tenth Edition By David W. Cravens and Nigel F. Piercy

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  • This course introduces students to macroeconomic policy. The course includes macroeconomic issues such as theory of income determination; aggregate supply and demand models; savings, consumption and investment; employment; theory of money and inflation; monetary and fiscal policy, an overview of economic fluctuations and to highlight the dynamics of unemployment, inflation, and economic growth.

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References

  • Textbooks: • Blanchard, Olivier (2011). Macroeconomics Updated (5th ed.). Englewood Cliffs: Prentice Hall. ISBN 978-0-13-215986-9. • Dwivedi, D.N. (2001). Macroeconomics: theory and policy. New Delhi: Tata McGraw-Hill. ISBN 978-0-07-058841-7. • Mankiw, N. Gregory (2014). Principles of Economics. Cengage Learning. ISBN 978-1-305-15604-3. • Parkin, Michael. Macroeconomics, 10th ed, Pearson, ISBN 978-0-13-139445-2. Optional Book: • Mishkin, Frederic S. (2004). The Economics of Money, Banking, and Financial Markets. Boston: Addison-Wesley.

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  • The objectives of this module are: 1. To generate an in-depth appreciation and understanding of the unique challenges inherent in managing and delivering quality services. Participants will be introduced to and have the opportunity to work with tools and strategies that address these challenges. 2. To appraise how customer relationship marketing (CRM), including retention strategies, creates an environment that achieves excellence in customer service. 3. To acknowledge the influences of the multicultural marketplace, business ethics and socially responsible marketing on services marketing. 4. To integrate course concepts into individual performance to become better customer-oriented service organization. 5. To develop and justify alternative marketing approaches that can be used by service managers.

Outcomes

  • On successful completion of this course, you will be able to: 1. Become familiar with the concepts of Services Marketing 2. Recognize how the characteristics of services affect a real-life customer experience. 3. Become aware of the critical role services play in delighting a customer and sustain “Customer Lifetime Value”. 4. Develop an awareness of the service quality dimensions in Marketing. 5. Anticipate the challenges that might arise in services delivery as outlined in the services gap model 6. Develop professional skills in managing problem customers and delighting the star customer.

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References

  • Compensation, George Milkovich. McGraw Hill Education
  • Compensation Management in a Knowledge-based World (10th edition)- Richard I. Henderson Pearson Publication.
  • Strategic Compensation, Joseph J. Martocchio. Pearson Publication.

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  • The objective of the course is to introduce the students to contemporary theories and practice of security analysis and investments. Students will get insight to the various analytical techniques used in evaluation of various investment opportunities. Students will know the basic theoretical foundations of portfolio theory, understand the investment process and stages, be able to form market expectations and build strategic asset allocation, and select the optimal investment strategy.

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  • • Explain the fundamental theories of investment and optimal portfolio selection and management; • Discuss the importance of valuation and evaluate investment decisions; • Identify the basic criteria used for selecting stocks and bonds; • Calculate and interpret the risk and return on individual stocks and bonds; • Solve problems related to asset allocation models for portfolio management and calculate the expected return and standard deviation over a range of asset allocations; • Demonstrate understanding of the nature and operations of capital markets and trading of securities and other investment vehicles; • Demonstrate knowledge of derivative markets and instruments with special attention to their application in managing portfolio risk.

References

  • Investment Analysis & Portfolio Management
  • Essentials of Investments
  • Modern Portfolio Theory & Investment Analysis

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