Farzana Riva

Farzana Riva

Assistant Professor

Department of Business Administration in Marketing
Faculty of Business Studies (FBS)

farzana.riva@bup.edu.bd


BANGLADESH UNIVERSITY OF PROFESSIONALS
Mirpur Cantonment, Dhaka-1216

Biography

Farzana Riva has been teaching university students of all ages for over three years only. She grew up in a family of teachers where her mother was a primary school teacher which inspired her to take on tutoring and mentoring roles. Just after completing her BBA and MBA in Marketing from University of Dhaka, she joined as a lecturer in Marketing at Bangladesh University of Professionals. She had been Bangladesh Milltary Academy (BMA) as an instructor of Marketing with 76 L/C BMA for 6 months only. She won the Distinguished Vice Chancellor - Course Kit Award  for developing the course kit of Marketing Management course. Recently, she  completed her MPhil on  Green Marketing and Environmental Sustainability . She attended two international conferences. She has 5 scholarly publications at both national and international journals.  She worked as research director in 3 projects funded by UGC and BUP. Teaching is far above her passion than her profession. 

Last Updated: 14 Jul 2024

Education
S.S.C, National Bangla High School
H.S.C, Ghorashal Musabin Hakim Degree College
B.B.A, Dhaka University
M.B.A, Dhaka University

Last Updated: 14 Jul 2024

Journal Publication

1.

01

Title of article

Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns

Author(s)

Farzana Riva, Mohammad Rajib Uddin & Mohammad Rabiul Basher Rubel

Title of Journal

International Journal of Marketing Studies

ISSN

ISSN 1918-719X E-ISSN 1918-7203

Volume/Issue and page number

Vol. 11, No. 2; 2019

URL to article

Effect of Customers’ Attitude, Involvement on Purchase Intention:

Moderating Effect of Cause Related Marketing Campaigns

https://pdfs.semanticscholar.org/1e41/c37c1c8f1c9f0da89b45b404106dc05b33ad.pdf


2.

02

Title of article

Employee Quality Performance, Customer Orientation and Loyalty: Antecedent and Outcome of Customer Satisfaction

Author(s)

Farzana Riva, Nawshin Tabassum Tunna & Mohammad Rabiul Basher Rubel

Title of Journal

Asian Social Science

ISSN

ISSN 1911-2017 E-ISSN 1911-2025

Volume/Issue 

Vol. 15, No. 4; 2019

URL 

https://pdfs.semanticscholar.org/3ac1/a489a697565ecb201669648e430963d758de.pdf


3.

Title of article

INFLUENCE OF POLITICAL MARKETING ON VOTING INTENTION: AN EMPIRICAL INVESTIGATION

Author(s)

Muhammad Intisar Alam, Farzana Riva

Title of publication

D.U. Journal of Marketing

ISSN

ISSN 1996-3319

Volume/Issue and page number

Vol. 18 & 19

Date of publication or accepted for publication

June, 2015 and June, 2016

URL

https://bit.ly/2ppqemt

 


4.

Title of article

Factors of Political Marketing: Does Branding Increase the Vote Casting?

Author(s)

Shadrul Hassan Himel, Farzana Riva

Title of publication

Dhaka University Journal of Business Studies

ISSN

ISSN 1682-2498

Volume/Issue and page number

Vol. XXXVII No 2

Date of publication or accepted for publication

August ,2016

Last Updated: 14 Jul 2024

Conference Papers

1.

Output type

Conference Abstract

Title of output

Customers’ attitude, involvement and purchase intention of personal care products: Moderating effect of cause related marketing campaigns

Author(s)

Farzana Riva

Name and date of conference

Third International Conference on Business and Economics

October 9-10, 2018

URL

https://www.fbs-du.com › conference

2.

Output type

Conference Abstract

Title of output

Green Consumerism, Green Perceived Value and Revisit Intention of Restaurant Customer: Moderating Effect of Green Perceived Quality

Author(s)

Farzana Riva

Name and date of conference

International Conference on Global Business and Social Science

URL

http://icgbss2018.egax.org/?ref=&option=program

Last Updated: 14 Jul 2024

Researchs

1. Political Marketing, Green Marketing , Environmental Sustainability, Circular Economy

Last Updated: 14 Jul 2024

Awards

1. Dean's Honor Award MBA 2015


2. Dean's Honor Award BBA 2014

3. UGC Merit Scholarship 2014

4. HSC Board Scholarship 2010

Last Updated: 14 Jul 2024

Courses

1. Marketing Management



2.

Principles of Marketing

3.

Principles of Management

4.

Introduction to Business

5. Services Marketing

6. Hospitality and Tourism Marketing

Last Updated: 14 Jul 2024

S.S.C, National Bangla High School
H.S.C, Ghorashal Musabin Hakim Degree College
B.B.A, Dhaka University
M.B.A, Dhaka University

Last Updated: 14 Jul 2024

1.

01

Title of article

Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns

Author(s)

Farzana Riva, Mohammad Rajib Uddin & Mohammad Rabiul Basher Rubel

Title of Journal

International Journal of Marketing Studies

ISSN

ISSN 1918-719X E-ISSN 1918-7203

Volume/Issue and page number

Vol. 11, No. 2; 2019

URL to article

Effect of Customers’ Attitude, Involvement on Purchase Intention:

Moderating Effect of Cause Related Marketing Campaigns

https://pdfs.semanticscholar.org/1e41/c37c1c8f1c9f0da89b45b404106dc05b33ad.pdf


2.

02

Title of article

Employee Quality Performance, Customer Orientation and Loyalty: Antecedent and Outcome of Customer Satisfaction

Author(s)

Farzana Riva, Nawshin Tabassum Tunna & Mohammad Rabiul Basher Rubel

Title of Journal

Asian Social Science

ISSN

ISSN 1911-2017 E-ISSN 1911-2025

Volume/Issue 

Vol. 15, No. 4; 2019

URL 

https://pdfs.semanticscholar.org/3ac1/a489a697565ecb201669648e430963d758de.pdf


3.

Title of article

INFLUENCE OF POLITICAL MARKETING ON VOTING INTENTION: AN EMPIRICAL INVESTIGATION

Author(s)

Muhammad Intisar Alam, Farzana Riva

Title of publication

D.U. Journal of Marketing

ISSN

ISSN 1996-3319

Volume/Issue and page number

Vol. 18 & 19

Date of publication or accepted for publication

June, 2015 and June, 2016

URL

https://bit.ly/2ppqemt

 


4.

Title of article

Factors of Political Marketing: Does Branding Increase the Vote Casting?

Author(s)

Shadrul Hassan Himel, Farzana Riva

Title of publication

Dhaka University Journal of Business Studies

ISSN

ISSN 1682-2498

Volume/Issue and page number

Vol. XXXVII No 2

Date of publication or accepted for publication

August ,2016

Last Updated: 14 Jul 2024

1.

Output type

Conference Abstract

Title of output

Customers’ attitude, involvement and purchase intention of personal care products: Moderating effect of cause related marketing campaigns

Author(s)

Farzana Riva

Name and date of conference

Third International Conference on Business and Economics

October 9-10, 2018

URL

https://www.fbs-du.com › conference

2.

Output type

Conference Abstract

Title of output

Green Consumerism, Green Perceived Value and Revisit Intention of Restaurant Customer: Moderating Effect of Green Perceived Quality

Author(s)

Farzana Riva

Name and date of conference

International Conference on Global Business and Social Science

URL

http://icgbss2018.egax.org/?ref=&option=program

Last Updated: 14 Jul 2024

Last Updated: 14 Jul 2024

Political Marketing, Green Marketing , Environmental Sustainability, Circular Economy

Last Updated: 14 Jul 2024

Dean's Honor Award MBA 2015

Dean's Honor Award BBA 2014 UGC Merit Scholarship 2014 HSC Board Scholarship 2010

Last Updated: 14 Jul 2024

Marketing Management


Principles of Marketing

Principles of Management

Introduction to Business

Services Marketing Hospitality and Tourism Marketing

Last Updated: 14 Jul 2024