Farzana Riva has been teaching university students of all ages for over three years only. She grew up in a family of teachers where her mother was a primary school teacher which inspired her to take on tutoring and mentoring roles. Just after completing her BBA and MBA in Marketing from University of Dhaka, she joined as a lecturer in Marketing at Bangladesh University of Professionals. She had been Bangladesh Milltary Academy (BMA) as an instructor of Marketing with 76 L/C BMA for 6 months only. She won the Distinguished Vice Chancellor - Course Kit Award  for developing the course kit of Marketing Management course. Recently, she  completed her MPhil on  Green Marketing and Environmental Sustainability . She attended two international conferences. She has 5 scholarly publications at both national and international journals.  She worked as research director in 3 projects funded by UGC and BUP. Teaching is far above her passion than her profession. 

S.S.C, National Bangla High School
H.S.C, Ghorashal Musabin Hakim Degree College
B.B.A, Dhaka University
M.B.A, Dhaka University

1.

01
Title of article	Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns
Author(s)	Farzana Riva, Mohammad Rajib Uddin & Mohammad Rabiul Basher Rubel
Title of Journal	International Journal of Marketing Studies
ISSN	ISSN 1918-719X E-ISSN 1918-7203
Volume/Issue and page number	Vol. 11, No. 2; 2019
URL to article	Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns https://pdfs.semanticscholar.org/1e41/c37c1c8f1c9f0da89b45b404106dc05b33ad.pdf

2.

02
Title of article	Employee Quality Performance, Customer Orientation and Loyalty: Antecedent and Outcome of Customer Satisfaction
Author(s)	Farzana Riva, Nawshin Tabassum Tunna & Mohammad Rabiul Basher Rubel
Title of Journal	Asian Social Science
ISSN	ISSN 1911-2017 E-ISSN 1911-2025
Volume/Issue	Vol. 15, No. 4; 2019
URL	https://pdfs.semanticscholar.org/3ac1/a489a697565ecb201669648e430963d758de.pdf

3.

Title of article	INFLUENCE OF POLITICAL MARKETING ON VOTING INTENTION: AN EMPIRICAL INVESTIGATION
Author(s)	Muhammad Intisar Alam, Farzana Riva
Title of publication	D.U. Journal of Marketing
ISSN	ISSN 1996-3319
Volume/Issue and page number	Vol. 18 & 19
Date of publication or accepted for publication	June, 2015 and June, 2016
URL	https://bit.ly/2ppqemt

4.

Title of article	Factors of Political Marketing: Does Branding Increase the Vote Casting?
Author(s)	Shadrul Hassan Himel, Farzana Riva
Title of publication	Dhaka University Journal of Business Studies
ISSN	ISSN 1682-2498
Volume/Issue and page number	Vol. XXXVII No 2
Date of publication or accepted for publication	August ,2016

1.

Output type	Conference Abstract
Title of output	Customers’ attitude, involvement and purchase intention of personal care products: Moderating effect of cause related marketing campaigns
Author(s)	Farzana Riva
Name and date of conference	Third International Conference on Business and Economics October 9-10, 2018
URL	https://www.fbs-du.com › conference

2.

Output type	Conference Abstract
Title of output	Green Consumerism, Green Perceived Value and Revisit Intention of Restaurant Customer: Moderating Effect of Green Perceived Quality
Author(s)	Farzana Riva
Name and date of conference	International Conference on Global Business and Social Science
URL	http://icgbss2018.egax.org/?ref=&option=program

1. Political Marketing, Green Marketing , Environmental Sustainability, Circular Economy

1. Dean's Honor Award MBA 2015

2. Dean's Honor Award BBA 2014

3. UGC Merit Scholarship 2014

4. HSC Board Scholarship 2010