Farzana Riva
Assistant Professor
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Department of Business Administration in Marketing
Faculty of Business Studies (FBS)
farzana.riva@bup.edu.bd
BANGLADESH UNIVERSITY OF
PROFESSIONALS
Mirpur Cantonment, Dhaka-1216
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Overview
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Education
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Publication
Research Activites
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Awards
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Course Taught
Biography
Farzana Riva has been teaching university students of all ages for over three years only. She grew up in a family of teachers where her mother was a primary school teacher which inspired her to take on tutoring and mentoring roles. Just after completing her BBA and MBA in Marketing from University of Dhaka, she joined as a lecturer in Marketing at Bangladesh University of Professionals. She had been Bangladesh Milltary Academy (BMA) as an instructor of Marketing with 76 L/C BMA for 6 months only. She won the Distinguished Vice Chancellor - Course Kit Award for developing the course kit of Marketing Management course. Recently, she completed her MPhil on Green Marketing and Environmental Sustainability . She attended two international conferences. She has 5 scholarly publications at both national and international journals. She worked as research director in 3 projects funded by UGC and BUP. Teaching is far above her passion than her profession.
Last Updated: 28 Sep 2026
Education
S.S.C, National Bangla High School
H.S.C, Ghorashal Musabin Hakim Degree College
B.B.A, Dhaka University
M.B.A, Dhaka University
H.S.C, Ghorashal Musabin Hakim Degree College
B.B.A, Dhaka University
M.B.A, Dhaka University
Last Updated: 28 Sep 2026
Journal Publication
1. 01 Title of article Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns Author(s) Farzana Riva, Mohammad Rajib Uddin & Mohammad Rabiul Basher Rubel Title of Journal International Journal of Marketing Studies ISSN ISSN 1918-719X E-ISSN 1918-7203 Volume/Issue and page number Vol. 11, No. 2; 2019 URL to articleEffect of Customers’ Attitude, Involvement on Purchase Intention:Moderating Effect of Cause Related Marketing Campaignshttps://pdfs.semanticscholar.org/1e41/c37c1c8f1c9f0da89b45b404106dc05b33ad.pdf
2. 02 Title of article Employee Quality Performance, Customer Orientation and Loyalty: Antecedent and Outcome of Customer Satisfaction Author(s) Farzana Riva, Nawshin Tabassum Tunna & Mohammad Rabiul Basher Rubel Title of Journal Asian Social Science ISSN ISSN 1911-2017 E-ISSN 1911-2025 Volume/Issue Vol. 15, No. 4; 2019 URL https://pdfs.semanticscholar.org/3ac1/a489a697565ecb201669648e430963d758de.pdf
3. Title of article INFLUENCE OF POLITICAL MARKETING ON VOTING INTENTION: AN EMPIRICAL INVESTIGATION Author(s) Muhammad Intisar Alam, Farzana Riva Title of publication D.U. Journal of Marketing ISSN ISSN 1996-3319 Volume/Issue and page number Vol. 18 & 19 Date of publication or accepted for publication June, 2015 and June, 2016 URLhttps://bit.ly/2ppqemt
4. Title of article Factors of Political Marketing: Does Branding Increase the Vote Casting? Author(s) Shadrul Hassan Himel, Farzana Riva Title of publication Dhaka University Journal of Business Studies ISSN ISSN 1682-2498 Volume/Issue and page number Vol. XXXVII No 2 Date of publication or accepted for publication August ,2016
Last Updated: 28 Sep 2026
Conference Papers
1. Output type Conference Abstract Title of output Customers’ attitude, involvement and purchase intention of personal care products: Moderating effect of cause related marketing campaigns Author(s) Farzana Riva Name and date of conference Third International Conference on Business and Economics October 9-10, 2018 URL https://www.fbs-du.com › conference
2. Output type Conference Abstract Title of output Green Consumerism, Green Perceived Value and Revisit Intention of Restaurant Customer: Moderating Effect of Green Perceived Quality Author(s) Farzana Riva Name and date of conference International Conference on Global Business and Social Science URL http://icgbss2018.egax.org/?ref=&option=program
Last Updated: 28 Sep 2026
Researchs
Political Marketing, Green Marketing , Environmental Sustainability, Circular Economy
Last Updated: 28 Sep 2026
Awards
Dean's Honor Award MBA 2015
Dean's Honor Award BBA 2014
UGC Merit Scholarship 2014
HSC Board Scholarship 2010
Last Updated: 28 Sep 2026
Courses
Marketing Management
Services Marketing
Hospitality and Tourism Marketing
Principles of Marketing
Principles of Management
Introduction to Business
Last Updated: 28 Sep 2026
S.S.C, National Bangla High School
H.S.C, Ghorashal Musabin Hakim Degree College
B.B.A, Dhaka University
M.B.A, Dhaka University
H.S.C, Ghorashal Musabin Hakim Degree College
B.B.A, Dhaka University
M.B.A, Dhaka University
Last Updated: 28 Sep 2026
1. 01 Title of article Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns Author(s) Farzana Riva, Mohammad Rajib Uddin & Mohammad Rabiul Basher Rubel Title of Journal International Journal of Marketing Studies ISSN ISSN 1918-719X E-ISSN 1918-7203 Volume/Issue and page number Vol. 11, No. 2; 2019 URL to articleEffect of Customers’ Attitude, Involvement on Purchase Intention:Moderating Effect of Cause Related Marketing Campaignshttps://pdfs.semanticscholar.org/1e41/c37c1c8f1c9f0da89b45b404106dc05b33ad.pdf
2. 02 Title of article Employee Quality Performance, Customer Orientation and Loyalty: Antecedent and Outcome of Customer Satisfaction Author(s) Farzana Riva, Nawshin Tabassum Tunna & Mohammad Rabiul Basher Rubel Title of Journal Asian Social Science ISSN ISSN 1911-2017 E-ISSN 1911-2025 Volume/Issue Vol. 15, No. 4; 2019 URL https://pdfs.semanticscholar.org/3ac1/a489a697565ecb201669648e430963d758de.pdf
3. Title of article INFLUENCE OF POLITICAL MARKETING ON VOTING INTENTION: AN EMPIRICAL INVESTIGATION Author(s) Muhammad Intisar Alam, Farzana Riva Title of publication D.U. Journal of Marketing ISSN ISSN 1996-3319 Volume/Issue and page number Vol. 18 & 19 Date of publication or accepted for publication June, 2015 and June, 2016 URLhttps://bit.ly/2ppqemt
4. Title of article Factors of Political Marketing: Does Branding Increase the Vote Casting? Author(s) Shadrul Hassan Himel, Farzana Riva Title of publication Dhaka University Journal of Business Studies ISSN ISSN 1682-2498 Volume/Issue and page number Vol. XXXVII No 2 Date of publication or accepted for publication August ,2016
Last Updated: 28 Sep 2026
1. Output type Conference Abstract Title of output Customers’ attitude, involvement and purchase intention of personal care products: Moderating effect of cause related marketing campaigns Author(s) Farzana Riva Name and date of conference Third International Conference on Business and Economics October 9-10, 2018 URL https://www.fbs-du.com › conference
2. Output type Conference Abstract Title of output Green Consumerism, Green Perceived Value and Revisit Intention of Restaurant Customer: Moderating Effect of Green Perceived Quality Author(s) Farzana Riva Name and date of conference International Conference on Global Business and Social Science URL http://icgbss2018.egax.org/?ref=&option=program
Last Updated: 28 Sep 2026
Last Updated:
Political Marketing, Green Marketing , Environmental Sustainability, Circular Economy
Last Updated: 28 Sep 2026
Dean's Honor Award MBA 2015
Dean's Honor Award BBA 2014
UGC Merit Scholarship 2014
HSC Board Scholarship 2010
Last Updated: 28 Sep 2026
Marketing Management
Services Marketing
Hospitality and Tourism Marketing
Principles of Marketing
Principles of Management
Introduction to Business
Last Updated: 28 Sep 2026