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Takrima Jannat

Takrima Jannat

Assistant Professor

Department of Business Administration in Marketing
Faculty of Business Studies (FBS)

takrima.jannat@bup.edu.bd

BANGLADESH UNIVERSITY OF PROFESSIONALS
Mirpur Cantonment, Dhaka-1216

Biography

Takrima Jannat is currently working in Bangladesh university Of Professionals as an assistant professors in department of marketing. She is also a student of masters of philosophy (MPhil) in Bangladesh University of Professionals. She attended two international conferences and published seven articles in national and international journals. Her research interest fields are consumer behavior, sustainable marketing, green marketing, women empowerment and branding. Earlier she completed her BBA and MBA from University of Dhaka. She received prestigious deans award form University of Dhaka for outstanding result in both BBA and MBA programs. She also received government "Shudhachar Award" in 2023 for her teaching integrity and academic sincerity. she is serving BUP more than 4 years.

Last Updated: 16 Apr 2025

Takrima Jannat is currently working in Bangladesh university Of Professionals as an assistant professors in department of marketing. She is also a student of masters of philosophy (MPhil) in Bangladesh University of Professionals. She attended two international conferences and published seven articles in national and international journals. Her research interest fields are consumer behavior, sustainable marketing, green marketing, women empowerment and branding. Earlier she completed her BBA and MBA from University of Dhaka. She received prestigious deans award form University of Dhaka for outstanding result in both BBA and MBA programs. She also received government "Shudhachar Award" in 2023 for her teaching integrity and academic sincerity. she is serving BUP more than 4 years.

Last Updated: 16 Apr 2025

Takrima Jannat is currently working in Bangladesh university Of Professionals as an assistant professors in department of marketing. She is also a student of masters of philosophy (MPhil) in Bangladesh University of Professionals. She attended two international conferences and published seven articles in national and international journals. Her research interest fields are consumer behavior, sustainable marketing, green marketing, women empowerment and branding. Earlier she completed her BBA and MBA from University of Dhaka. She received prestigious deans award form University of Dhaka for outstanding result in both BBA and MBA programs. She also received government "Shudhachar Award" in 2023 for her teaching integrity and academic sincerity. she is serving BUP more than 4 years.

Last Updated: 16 Apr 2025

Education
S.S.C, Tej Goan Govt Girls High School
H.S.C, Dhaka City College
Honors, University of Dhaka
Masters, University of Dhaka

Last Updated: 16 Apr 2025

Journal Publication

1.

Article Title:Investigation of Expectation gap Between Auditors and Investors in Bangladesh

By Takrima Jannat

Published by: InternationalJournal of Current science Research and Review

ISSN: 2581-8341

DOI:10.47191/ijcsrr/V5-13-06

IJCSRR @2022

2.

Exploring the FactorsAffecting Consumer Purchase Behavior during COVID-19: A Case Study of TechnoProducts in Dhaka City.

By Takrima Jannat,Syed Abdullah Al Noman, Anika Meher Amin, Md. Shafkat Imon Araf,  Md.Irtija Tahmid Hossain & Siha Fatima Hoque

Global Journal ofManagement and Business Research: E Marketing Volume 21 Issue 2 Version1.0  Year 2021 Type: Double Blind Peer Reviewed International ResearchJournal Publisher: Global Journals   Online ISSN: 2249-4588 &Print ISSN: 0975-5853 

3. Sustainable Development through Green Products: The Case of PersonalCare Products of Bangladesh. by Uddin, M.A. and Jannat, T., 1711. BUBT, 19691(01911),p.221

4. Shetu, S. N., & Jannat, T. (2022). Telemedicine's Role in PandemicResponse and Control Measures. International Journal of AppliedResearch on Public Health Management (IJARPHM), 7(1), 1-18

5. Jannat, T. (2022). Determinants Impacting Impulse Buying of Green BeautyProducts. Global Journal of Management and Business Research, 22(E3),35-46.

6.

Article Title: Theeffect of Consumers' Intrinsic Triggering Factors on Impulse Buying Behavior: AStudy on Supers Stores By Takrima Jannat

Published by: Journalof Innovation in Business studies, Volume-02, issue-02, December 2022

ISSN: 2788-8673

7.

From Looms toLeadership: Women's Empowerment throughMonjulika Chakma's Bain Textile inBangladesh’sChittagong Hill Tracts By 

Sarder Ali Haider1*,Takrima Jannat2,

Bangladesh Universityof Professionals

International Journalof Sustainable Social Science (IJSSS)Vol.1, No.1, 2023: 47-64

DOI:https://doi.org/10.59890/ijsss.v1i1.563

https://journal.multitechpublisher.com/index.php/ijsss

8.

Article Title:Investigation of Expectation gap Between Auditors and Investors in Bangladesh

By Takrima Jannat

Published by: InternationalJournal of Current science Research and Review

ISSN: 2581-8341

DOI:10.47191/ijcsrr/V5-13-06

IJCSRR @2022

9.

Exploring the FactorsAffecting Consumer Purchase Behavior during COVID-19: A Case Study of TechnoProducts in Dhaka City.

By Takrima Jannat,Syed Abdullah Al Noman, Anika Meher Amin, Md. Shafkat Imon Araf,  Md.Irtija Tahmid Hossain & Siha Fatima Hoque

Global Journal ofManagement and Business Research: E Marketing Volume 21 Issue 2 Version1.0  Year 2021 Type: Double Blind Peer Reviewed International ResearchJournal Publisher: Global Journals   Online ISSN: 2249-4588 &Print ISSN: 0975-5853 

10. Sustainable Development through Green Products: The Case of PersonalCare Products of Bangladesh. by Uddin, M.A. and Jannat, T., 1711. BUBT, 19691(01911),p.221

11. Shetu, S. N., & Jannat, T. (2022). Telemedicine's Role in PandemicResponse and Control Measures. International Journal of AppliedResearch on Public Health Management (IJARPHM), 7(1), 1-18

12. Jannat, T. (2022). Determinants Impacting Impulse Buying of Green BeautyProducts. Global Journal of Management and Business Research, 22(E3),35-46.

13.

Article Title: Theeffect of Consumers' Intrinsic Triggering Factors on Impulse Buying Behavior: AStudy on Supers Stores By Takrima Jannat

Published by: Journalof Innovation in Business studies, Volume-02, issue-02, December 2022

ISSN: 2788-8673

14.

From Looms toLeadership: Women's Empowerment throughMonjulika Chakma's Bain Textile inBangladesh’sChittagong Hill Tracts By 

Sarder Ali Haider1*,Takrima Jannat2,

Bangladesh Universityof Professionals

International Journalof Sustainable Social Science (IJSSS)Vol.1, No.1, 2023: 47-64

DOI:https://doi.org/10.59890/ijsss.v1i1.563

https://journal.multitechpublisher.com/index.php/ijsss

15.

Article Title:Investigation of Expectation gap Between Auditors and Investors in Bangladesh

By Takrima Jannat

Published by: InternationalJournal of Current science Research and Review

ISSN: 2581-8341

DOI:10.47191/ijcsrr/V5-13-06

IJCSRR @2022

16.

Exploring the FactorsAffecting Consumer Purchase Behavior during COVID-19: A Case Study of TechnoProducts in Dhaka City.

By Takrima Jannat,Syed Abdullah Al Noman, Anika Meher Amin, Md. Shafkat Imon Araf,  Md.Irtija Tahmid Hossain & Siha Fatima Hoque

Global Journal ofManagement and Business Research: E Marketing Volume 21 Issue 2 Version1.0  Year 2021 Type: Double Blind Peer Reviewed International ResearchJournal Publisher: Global Journals   Online ISSN: 2249-4588 &Print ISSN: 0975-5853 

17. Sustainable Development through Green Products: The Case of PersonalCare Products of Bangladesh. by Uddin, M.A. and Jannat, T., 1711. BUBT, 19691(01911),p.221

18. Shetu, S. N., & Jannat, T. (2022). Telemedicine's Role in PandemicResponse and Control Measures. International Journal of AppliedResearch on Public Health Management (IJARPHM), 7(1), 1-18

19. Jannat, T. (2022). Determinants Impacting Impulse Buying of Green BeautyProducts. Global Journal of Management and Business Research, 22(E3),35-46.

20.

Article Title: Theeffect of Consumers' Intrinsic Triggering Factors on Impulse Buying Behavior: AStudy on Supers Stores By Takrima Jannat

Published by: Journalof Innovation in Business studies, Volume-02, issue-02, December 2022

ISSN: 2788-8673

21.

From Looms toLeadership: Women's Empowerment throughMonjulika Chakma's Bain Textile inBangladesh’sChittagong Hill Tracts By 

Sarder Ali Haider1*,Takrima Jannat2,

Bangladesh Universityof Professionals

International Journalof Sustainable Social Science (IJSSS)Vol.1, No.1, 2023: 47-64

DOI:https://doi.org/10.59890/ijsss.v1i1.563

https://journal.multitechpublisher.com/index.php/ijsss

Last Updated: 16 Apr 2025

Conference Papers

1.

BUBT internationalconference, 2018

paper title: Sustainabledevelopment through green products; an experience of personal care products ofBangladesh.

2.

AIUBInternational Conference 2021

Paper title:Expectation gap between auditors and individual investors in Bangladesh

3.

BUBT internationalconference, 2018

paper title: Sustainabledevelopment through green products; an experience of personal care products ofBangladesh.

4.

AIUBInternational Conference 2021

Paper title:Expectation gap between auditors and individual investors in Bangladesh

5.

BUBT internationalconference, 2018

paper title: Sustainabledevelopment through green products; an experience of personal care products ofBangladesh.

6.

AIUBInternational Conference 2021

Paper title:Expectation gap between auditors and individual investors in Bangladesh

Last Updated: 16 Apr 2025

Researchs

1. Sustainable Marketing, Social Business, SDGs

2. impulse purchase, consumer behaviour

3. Relationship marketing

4. Branding

5. Women empowerment

6. Sustainable Marketing, Social Business, SDGs

7. impulse purchase, consumer behaviour

8. Relationship marketing

9. Branding

10. Women empowerment

11. Sustainable Marketing, Social Business, SDGs

12. impulse purchase, consumer behaviour

13. Relationship marketing

14. Branding

15. Women empowerment

Last Updated: 16 Apr 2025

Awards

1. Dean's Merit Award for BBA Program

2. Dean's Merit Award for MBA Program

3. Government Shudhachar Award, 2023

4. Dean's Merit Award for BBA Program

5. Dean's Merit Award for MBA Program

6. Government Shudhachar Award, 2023

7. Dean's Merit Award for BBA Program

8. Dean's Merit Award for MBA Program

9. Government Shudhachar Award, 2023

Last Updated: 16 Apr 2025

Courses

1. Brand Management (July-December, 2019)

2. Human resource management

Principle of Management  (Jan-July, 2020)

3. Pricing

Relationship Marketing (July- Dec, 2020)

4. Entrepreneurship Development

Consumer behavior (Jan-July, 2021)

5. sustainable marketing (July-Dec, 2021)

6. International marketing 

Business statistics ( Jan-July, 2023)

7. Business and Society

Customer relationship management (july-dec, 2023)

8. Brand Management (July-December, 2019)

9. Human resource management

Principle of Management  (Jan-July, 2020)

10. Pricing

Relationship Marketing (July- Dec, 2020)

11. Entrepreneurship Development

Consumer behavior (Jan-July, 2021)

12. sustainable marketing (July-Dec, 2021)

13. International marketing 

Business statistics ( Jan-July, 2023)

14. Business and Society

Customer relationship management (july-dec, 2023)

15. Brand Management (July-December, 2019)

16. Human resource management

Principle of Management  (Jan-July, 2020)

17. Pricing

Relationship Marketing (July- Dec, 2020)

18. Entrepreneurship Development

Consumer behavior (Jan-July, 2021)

19. sustainable marketing (July-Dec, 2021)

20. International marketing 

Business statistics ( Jan-July, 2023)

21. Business and Society

Customer relationship management (july-dec, 2023)

Last Updated: 16 Apr 2025

S.S.C, Tej Goan Govt Girls High School
H.S.C, Dhaka City College
Honors, University of Dhaka
Masters, University of Dhaka

Last Updated: 16 Apr 2025

1.

Article Title:Investigation of Expectation gap Between Auditors and Investors in Bangladesh

By Takrima Jannat

Published by: InternationalJournal of Current science Research and Review

ISSN: 2581-8341

DOI:10.47191/ijcsrr/V5-13-06

IJCSRR @2022

2.

Exploring the FactorsAffecting Consumer Purchase Behavior during COVID-19: A Case Study of TechnoProducts in Dhaka City.

By Takrima Jannat,Syed Abdullah Al Noman, Anika Meher Amin, Md. Shafkat Imon Araf,  Md.Irtija Tahmid Hossain & Siha Fatima Hoque

Global Journal ofManagement and Business Research: E Marketing Volume 21 Issue 2 Version1.0  Year 2021 Type: Double Blind Peer Reviewed International ResearchJournal Publisher: Global Journals   Online ISSN: 2249-4588 &Print ISSN: 0975-5853 

3. Sustainable Development through Green Products: The Case of PersonalCare Products of Bangladesh. by Uddin, M.A. and Jannat, T., 1711. BUBT, 19691(01911),p.221

4. Shetu, S. N., & Jannat, T. (2022). Telemedicine's Role in PandemicResponse and Control Measures. International Journal of AppliedResearch on Public Health Management (IJARPHM), 7(1), 1-18

5. Jannat, T. (2022). Determinants Impacting Impulse Buying of Green BeautyProducts. Global Journal of Management and Business Research, 22(E3),35-46.

6.

Article Title: Theeffect of Consumers' Intrinsic Triggering Factors on Impulse Buying Behavior: AStudy on Supers Stores By Takrima Jannat

Published by: Journalof Innovation in Business studies, Volume-02, issue-02, December 2022

ISSN: 2788-8673

7.

From Looms toLeadership: Women's Empowerment throughMonjulika Chakma's Bain Textile inBangladesh’sChittagong Hill Tracts By 

Sarder Ali Haider1*,Takrima Jannat2,

Bangladesh Universityof Professionals

International Journalof Sustainable Social Science (IJSSS)Vol.1, No.1, 2023: 47-64

DOI:https://doi.org/10.59890/ijsss.v1i1.563

https://journal.multitechpublisher.com/index.php/ijsss

8.

Article Title:Investigation of Expectation gap Between Auditors and Investors in Bangladesh

By Takrima Jannat

Published by: InternationalJournal of Current science Research and Review

ISSN: 2581-8341

DOI:10.47191/ijcsrr/V5-13-06

IJCSRR @2022

9.

Exploring the FactorsAffecting Consumer Purchase Behavior during COVID-19: A Case Study of TechnoProducts in Dhaka City.

By Takrima Jannat,Syed Abdullah Al Noman, Anika Meher Amin, Md. Shafkat Imon Araf,  Md.Irtija Tahmid Hossain & Siha Fatima Hoque

Global Journal ofManagement and Business Research: E Marketing Volume 21 Issue 2 Version1.0  Year 2021 Type: Double Blind Peer Reviewed International ResearchJournal Publisher: Global Journals   Online ISSN: 2249-4588 &Print ISSN: 0975-5853 

10. Sustainable Development through Green Products: The Case of PersonalCare Products of Bangladesh. by Uddin, M.A. and Jannat, T., 1711. BUBT, 19691(01911),p.221

11. Shetu, S. N., & Jannat, T. (2022). Telemedicine's Role in PandemicResponse and Control Measures. International Journal of AppliedResearch on Public Health Management (IJARPHM), 7(1), 1-18

12. Jannat, T. (2022). Determinants Impacting Impulse Buying of Green BeautyProducts. Global Journal of Management and Business Research, 22(E3),35-46.

13.

Article Title: Theeffect of Consumers' Intrinsic Triggering Factors on Impulse Buying Behavior: AStudy on Supers Stores By Takrima Jannat

Published by: Journalof Innovation in Business studies, Volume-02, issue-02, December 2022

ISSN: 2788-8673

14.

From Looms toLeadership: Women's Empowerment throughMonjulika Chakma's Bain Textile inBangladesh’sChittagong Hill Tracts By 

Sarder Ali Haider1*,Takrima Jannat2,

Bangladesh Universityof Professionals

International Journalof Sustainable Social Science (IJSSS)Vol.1, No.1, 2023: 47-64

DOI:https://doi.org/10.59890/ijsss.v1i1.563

https://journal.multitechpublisher.com/index.php/ijsss

15.

Article Title:Investigation of Expectation gap Between Auditors and Investors in Bangladesh

By Takrima Jannat

Published by: InternationalJournal of Current science Research and Review

ISSN: 2581-8341

DOI:10.47191/ijcsrr/V5-13-06

IJCSRR @2022

16.

Exploring the FactorsAffecting Consumer Purchase Behavior during COVID-19: A Case Study of TechnoProducts in Dhaka City.

By Takrima Jannat,Syed Abdullah Al Noman, Anika Meher Amin, Md. Shafkat Imon Araf,  Md.Irtija Tahmid Hossain & Siha Fatima Hoque

Global Journal ofManagement and Business Research: E Marketing Volume 21 Issue 2 Version1.0  Year 2021 Type: Double Blind Peer Reviewed International ResearchJournal Publisher: Global Journals   Online ISSN: 2249-4588 &Print ISSN: 0975-5853 

17. Sustainable Development through Green Products: The Case of PersonalCare Products of Bangladesh. by Uddin, M.A. and Jannat, T., 1711. BUBT, 19691(01911),p.221

18. Shetu, S. N., & Jannat, T. (2022). Telemedicine's Role in PandemicResponse and Control Measures. International Journal of AppliedResearch on Public Health Management (IJARPHM), 7(1), 1-18

19. Jannat, T. (2022). Determinants Impacting Impulse Buying of Green BeautyProducts. Global Journal of Management and Business Research, 22(E3),35-46.

20.

Article Title: Theeffect of Consumers' Intrinsic Triggering Factors on Impulse Buying Behavior: AStudy on Supers Stores By Takrima Jannat

Published by: Journalof Innovation in Business studies, Volume-02, issue-02, December 2022

ISSN: 2788-8673

21.

From Looms toLeadership: Women's Empowerment throughMonjulika Chakma's Bain Textile inBangladesh’sChittagong Hill Tracts By 

Sarder Ali Haider1*,Takrima Jannat2,

Bangladesh Universityof Professionals

International Journalof Sustainable Social Science (IJSSS)Vol.1, No.1, 2023: 47-64

DOI:https://doi.org/10.59890/ijsss.v1i1.563

https://journal.multitechpublisher.com/index.php/ijsss

Last Updated: 16 Apr 2025

1.

BUBT internationalconference, 2018

paper title: Sustainabledevelopment through green products; an experience of personal care products ofBangladesh.

2.

AIUBInternational Conference 2021

Paper title:Expectation gap between auditors and individual investors in Bangladesh

3.

BUBT internationalconference, 2018

paper title: Sustainabledevelopment through green products; an experience of personal care products ofBangladesh.

4.

AIUBInternational Conference 2021

Paper title:Expectation gap between auditors and individual investors in Bangladesh

5.

BUBT internationalconference, 2018

paper title: Sustainabledevelopment through green products; an experience of personal care products ofBangladesh.

6.

AIUBInternational Conference 2021

Paper title:Expectation gap between auditors and individual investors in Bangladesh

Last Updated: 16 Apr 2025

Last Updated: 16 Apr 2025

Sustainable Marketing, Social Business, SDGs impulse purchase, consumer behaviour Relationship marketing Branding Women empowerment Sustainable Marketing, Social Business, SDGs impulse purchase, consumer behaviour Relationship marketing Branding Women empowerment Sustainable Marketing, Social Business, SDGs impulse purchase, consumer behaviour Relationship marketing Branding Women empowerment

Last Updated: 16 Apr 2025

Dean's Merit Award for BBA Program Dean's Merit Award for MBA Program Government Shudhachar Award, 2023 Dean's Merit Award for BBA Program Dean's Merit Award for MBA Program Government Shudhachar Award, 2023 Dean's Merit Award for BBA Program Dean's Merit Award for MBA Program Government Shudhachar Award, 2023

Last Updated: 16 Apr 2025

Brand Management (July-December, 2019) Human resource management
Principle of Management  (Jan-July, 2020)
Pricing
Relationship Marketing (July- Dec, 2020)
Entrepreneurship Development
Consumer behavior (Jan-July, 2021)
sustainable marketing (July-Dec, 2021) International marketing 
Business statistics ( Jan-July, 2023)
Business and Society
Customer relationship management (july-dec, 2023)
Brand Management (July-December, 2019) Human resource management
Principle of Management  (Jan-July, 2020)
Pricing
Relationship Marketing (July- Dec, 2020)
Entrepreneurship Development
Consumer behavior (Jan-July, 2021)
sustainable marketing (July-Dec, 2021) International marketing 
Business statistics ( Jan-July, 2023)
Business and Society
Customer relationship management (july-dec, 2023)
Brand Management (July-December, 2019) Human resource management
Principle of Management  (Jan-July, 2020)
Pricing
Relationship Marketing (July- Dec, 2020)
Entrepreneurship Development
Consumer behavior (Jan-July, 2021)
sustainable marketing (July-Dec, 2021) International marketing 
Business statistics ( Jan-July, 2023)
Business and Society
Customer relationship management (july-dec, 2023)

Last Updated: 16 Apr 2025