Webmail UCAM BUP Admission website Certificate Verification Certificate Application NOC Academic Calendar 2026 Alumni Suggestion Apply for BA & BSS Career Contact

Takrima Jannat

Takrima Jannat

Assistant Professor

Department of Business Administration in Marketing
Faculty of Business Studies (FBS)

takrima.jannat@bup.edu.bd

BANGLADESH UNIVERSITY OF PROFESSIONALS
Mirpur Cantonment, Dhaka-1216

Biography

Takrima Jannat is currently working in Bangladesh university Of Professionals as an assistant professors in department of marketing. She is also a student of masters of philosophy (MPhil) in Bangladesh University of Professionals. She attended two international conferences and published seven articles in national and international journals. Her research interest fields are consumer behavior, sustainable marketing, green marketing, women empowerment and branding. Earlier she completed her BBA and MBA from University of Dhaka. She received prestigious deans award form University of Dhaka for outstanding result in both BBA and MBA programs. She also received government "Shudhachar Award" in 2023 for her teaching integrity and academic sincerity. she is serving BUP more than 4 years.

Last Updated: 30 Sep 2026

Education
S.S.C, Tej Goan Govt Girls High School
H.S.C, Dhaka City College
Honors, University of Dhaka
Masters, University of Dhaka

Last Updated: 30 Sep 2026

Journal Publication
1. Article Title:Investigation of Expectation gap Between Auditors and Investors in BangladeshBy Takrima JannatPublished by: InternationalJournal of Current science Research and ReviewISSN: 2581-8341DOI:10.47191/ijcsrr/V5-13-06IJCSRR @2022
2. Exploring the FactorsAffecting Consumer Purchase Behavior during COVID-19: A Case Study of TechnoProducts in Dhaka City.By Takrima Jannat,Syed Abdullah Al Noman, Anika Meher Amin, Md. Shafkat Imon Araf,  Md.Irtija Tahmid Hossain & Siha Fatima HoqueGlobal Journal ofManagement and Business Research: E Marketing Volume 21 Issue 2 Version1.0  Year 2021 Type: Double Blind Peer Reviewed International ResearchJournal Publisher: Global Journals   Online ISSN: 2249-4588 &Print ISSN: 0975-5853 
3. Sustainable Development through Green Products: The Case of PersonalCare Products of Bangladesh. by Uddin, M.A. and Jannat, T., 1711. BUBT, 19691(01911),p.221
4. Shetu, S. N., & Jannat, T. (2022). Telemedicine's Role in PandemicResponse and Control Measures. International Journal of AppliedResearch on Public Health Management (IJARPHM), 7(1), 1-18
5. Jannat, T. (2022). Determinants Impacting Impulse Buying of Green BeautyProducts. Global Journal of Management and Business Research, 22(E3),35-46.
6. Article Title: Theeffect of Consumers' Intrinsic Triggering Factors on Impulse Buying Behavior: AStudy on Supers Stores By Takrima JannatPublished by: Journalof Innovation in Business studies, Volume-02, issue-02, December 2022ISSN: 2788-8673
7. From Looms toLeadership: Women's Empowerment throughMonjulika Chakma's Bain Textile inBangladesh’sChittagong Hill Tracts By Sarder Ali Haider1*,Takrima Jannat2,Bangladesh Universityof ProfessionalsInternational Journalof Sustainable Social Science (IJSSS)Vol.1, No.1, 2023: 47-64DOI:https://doi.org/10.59890/ijsss.v1i1.563https://journal.multitechpublisher.com/index.php/ijsss

Last Updated: 30 Sep 2026

Conference Papers
1. BUBT internationalconference, 2018paper title: Sustainabledevelopment through green products; an experience of personal care products ofBangladesh.
2. AIUBInternational Conference 2021Paper title:Expectation gap between auditors and individual investors in Bangladesh

Last Updated: 30 Sep 2026

Researchs
Sustainable Marketing, Social Business, SDGs impulse purchase, consumer behaviour Relationship marketing Branding Women empowerment

Last Updated: 30 Sep 2026

Awards
Dean's Merit Award for BBA Program Dean's Merit Award for MBA Program Government Shudhachar Award, 2023

Last Updated: 30 Sep 2026

Courses
Brand Management (July-December, 2019) Human resource management
Principle of Management  (Jan-July, 2020)
Pricing
Relationship Marketing (July- Dec, 2020)
Entrepreneurship Development
Consumer behavior (Jan-July, 2021)
sustainable marketing (July-Dec, 2021) International marketing 
Business statistics ( Jan-July, 2023)
Business and Society
Customer relationship management (july-dec, 2023)

Last Updated: 30 Sep 2026

S.S.C, Tej Goan Govt Girls High School
H.S.C, Dhaka City College
Honors, University of Dhaka
Masters, University of Dhaka

Last Updated: 30 Sep 2026

1. Article Title:Investigation of Expectation gap Between Auditors and Investors in BangladeshBy Takrima JannatPublished by: InternationalJournal of Current science Research and ReviewISSN: 2581-8341DOI:10.47191/ijcsrr/V5-13-06IJCSRR @2022
2. Exploring the FactorsAffecting Consumer Purchase Behavior during COVID-19: A Case Study of TechnoProducts in Dhaka City.By Takrima Jannat,Syed Abdullah Al Noman, Anika Meher Amin, Md. Shafkat Imon Araf,  Md.Irtija Tahmid Hossain & Siha Fatima HoqueGlobal Journal ofManagement and Business Research: E Marketing Volume 21 Issue 2 Version1.0  Year 2021 Type: Double Blind Peer Reviewed International ResearchJournal Publisher: Global Journals   Online ISSN: 2249-4588 &Print ISSN: 0975-5853 
3. Sustainable Development through Green Products: The Case of PersonalCare Products of Bangladesh. by Uddin, M.A. and Jannat, T., 1711. BUBT, 19691(01911),p.221
4. Shetu, S. N., & Jannat, T. (2022). Telemedicine's Role in PandemicResponse and Control Measures. International Journal of AppliedResearch on Public Health Management (IJARPHM), 7(1), 1-18
5. Jannat, T. (2022). Determinants Impacting Impulse Buying of Green BeautyProducts. Global Journal of Management and Business Research, 22(E3),35-46.
6. Article Title: Theeffect of Consumers' Intrinsic Triggering Factors on Impulse Buying Behavior: AStudy on Supers Stores By Takrima JannatPublished by: Journalof Innovation in Business studies, Volume-02, issue-02, December 2022ISSN: 2788-8673
7. From Looms toLeadership: Women's Empowerment throughMonjulika Chakma's Bain Textile inBangladesh’sChittagong Hill Tracts By Sarder Ali Haider1*,Takrima Jannat2,Bangladesh Universityof ProfessionalsInternational Journalof Sustainable Social Science (IJSSS)Vol.1, No.1, 2023: 47-64DOI:https://doi.org/10.59890/ijsss.v1i1.563https://journal.multitechpublisher.com/index.php/ijsss

Last Updated: 30 Sep 2026

1. BUBT internationalconference, 2018paper title: Sustainabledevelopment through green products; an experience of personal care products ofBangladesh.
2. AIUBInternational Conference 2021Paper title:Expectation gap between auditors and individual investors in Bangladesh

Last Updated: 30 Sep 2026

Last Updated:

Sustainable Marketing, Social Business, SDGs impulse purchase, consumer behaviour Relationship marketing Branding Women empowerment

Last Updated: 30 Sep 2026

Dean's Merit Award for BBA Program Dean's Merit Award for MBA Program Government Shudhachar Award, 2023

Last Updated: 30 Sep 2026

Brand Management (July-December, 2019) Human resource management
Principle of Management  (Jan-July, 2020)
Pricing
Relationship Marketing (July- Dec, 2020)
Entrepreneurship Development
Consumer behavior (Jan-July, 2021)
sustainable marketing (July-Dec, 2021) International marketing 
Business statistics ( Jan-July, 2023)
Business and Society
Customer relationship management (july-dec, 2023)

Last Updated: 30 Sep 2026