Ashik Abdullah

Ashik Abdullah

Lecturer

Department of Business Administration in Marketing
Faculty of Business Studies (FBS)

ashik.abdullah@bup.edu.bd


BANGLADESH UNIVERSITY OF PROFESSIONALS
Mirpur Cantonment, Dhaka-1216

Biography

Ashik Abdullah has completed his Master of Business Administration (MBA) and Bachelor of Business Administration (BBA) from Jahangirnagar University, Bangladesh. He is now working as a lecturer at Bangladesh University of Professionals(BUP) . He teaches courses in undergraduate and graduate level including Principles of Marketing, Marketing Strategies, Pricing Strategy, Strategic Marketing etc. He has research interest on consumer behavior, marketing  strategies, Influence of technologies in marketing, entrepreneurial marketing etc. 

Last Updated: 14 Jul 2024

Education
S.S.C, Molamerdangi High School
H.S.C, Dhaka Commerce College
B.B.A, Jahangirnagar University
M.B.A, Jahangirnagar University

Last Updated: 14 Jul 2024

Journal Publication

1.

  1.  Consumer Evaluation of Brand Extension in Beverage Industry of Bangladesh, Vol6, June 2018, The Jahangirnagar Journal of Marketing (ISSN: 2308-6238)
  2.  Determining the Dependency Pattern of Daily Change (increase or decrease) of Dhaka Stock Exchange Index(DSEX) in Bangladesh by Markov Chain and Logistic Regression Model, Pages 5225-5229, Issue 4, Volume 8, International Journal of Recent Technology and Engineering (IJRTE)
  3.  Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges, Issue 4,volume 9, InternationalJournal of Advance Research And Innovative Ideas In Education( IJARIIE)

Last Updated: 14 Jul 2024

Researchs

1. 1. Marketing Strategies

2. Consumer behavior 

Last Updated: 14 Jul 2024

S.S.C, Molamerdangi High School
H.S.C, Dhaka Commerce College
B.B.A, Jahangirnagar University
M.B.A, Jahangirnagar University

Last Updated: 14 Jul 2024

1.

  1.  Consumer Evaluation of Brand Extension in Beverage Industry of Bangladesh, Vol6, June 2018, The Jahangirnagar Journal of Marketing (ISSN: 2308-6238)
  2.  Determining the Dependency Pattern of Daily Change (increase or decrease) of Dhaka Stock Exchange Index(DSEX) in Bangladesh by Markov Chain and Logistic Regression Model, Pages 5225-5229, Issue 4, Volume 8, International Journal of Recent Technology and Engineering (IJRTE)
  3.  Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges, Issue 4,volume 9, InternationalJournal of Advance Research And Innovative Ideas In Education( IJARIIE)

Last Updated: 14 Jul 2024

Last Updated: 14 Jul 2024

Last Updated: 14 Jul 2024

1. Marketing Strategies
2. Consumer behavior 

Last Updated: 14 Jul 2024

Last Updated: 14 Jul 2024

Last Updated: 14 Jul 2024