Dr. Sagib Kumar Ghosh

Dr. Sagib Kumar Ghosh

Professor

Department of Business Administration (BMA)
Faculty of Business and Social Science, (BMA)

sghoshcu@yahoo.com


BANGLADESH UNIVERSITY OF PROFESSIONALS
Mirpur Cantonment, Dhaka-1216

Education
S.S.C, Rajdia Abhoy Pilot High School
H.S.C, Safar Ali College
Honors, University of Dhaka
Masters, ESCP-Europe
Masters, University of Dhaka
M.B.A, Asian Institute of Technology
Ph.D, University of Dhaka

Last Updated: 17 Dec 2024

Journal Publication

1.

  1. Sagib K. Ghosh (2018) “Antecedents of Destination Loyalty: An Empirical Study on Bangladeshi Tourists” Presidency Journal of Management Thought & Research (PJMTR) India. Vol. VIII.
  2. Sagib K. Ghosh (2017) “Value dimensions analysis for tourism destination among Bangladeshi young tourist: An Empirical study” Bangladesh Journal of Tourism, Marketing Forum for Education and Research. Vol. I
  3. Sagib K. Ghosh (2016) “Assessing the effect of perceived service quality dimensions on customer satisfaction: An empirical study on superstore retail chain service in Bangladesh” – Chittagong University Journal of Social Science Studies.
  4. Sagib K. Ghosh (2015) “Antecedent of consumer banking service loyalty: A study on retail banking service in Bangladesh” – International Journal of Human Potential Development, India
  5. Sagib K. Ghosh (2014) “Bangladeshi mobile banking service quality and customer satisfaction and loyalty” – Journal of Management & Marketing, Romania.
  6. Sagib K. Ghosh (2015) “Understanding the Role of Brand Image on Customer Satisfaction and Loyalty in Beauty Soap Market of Bangladesh” - The Chittagong University Journal of Business Administration.
  7. Sagib K. Ghosh (2015) “The relationship among perceived service quality, customer satisfaction and loyalty: an empirical study on retail superstore chain service in Bangladesh”. - The Chittagong University Journal of Business Administration.
  8. Sagib K. Ghosh (2015) “Predicting the Relationship between Customer Perceived Value, Satisfaction and Loyalty: A Survey on Lead-acid Battery Patrons in Bangladesh” - The Chittagong University Journal of Business Administration.
  9. Sagib K. Ghosh (2014) “Measuring the impact of service quality on customer satisfaction and customer loyalty in banking service in Bangladesh” -The Chittagong University Journal of Business Administration.
  10. Sagib K. Ghosh (2015) “Understanding Bangladeshi Consumers’ Intention to Use Self-Service Technology (SSTs)” - The Chittagong University Journal of Business Administration.
  11. Sagib K. Ghosh (2014) “The Influence of Technology Readiness on Customer Satisfaction with SSTs” – The Chittagong University Journal of Business Administration.
  12. Sagib K. Ghosh (2012), “Intergenerational Impact of Consumers’ Scepticism Toward Advertising”, Dhaka University Journal of Business Administration, Vol. 42.
  13. Sagib K. Ghosh and et.al (2010),”Measuring Bangladeshi Consumers’ Skepticism Toward Advertising”  Chittagong University Journal of Business Administration, vol, 22.
  14. Sagib K. Ghosh and Tayub Chowdhury, (2009), “Measuring Materialism and Frugality Across Culture”, has been accepted for publication, Chittagong University Journal of Business Administration, vol, 21.
  15. Sagib K. Ghosh and H.S.Sorwardy, (2008), “New Improvement in Below -The –Line Marketing Communications”, Chittagong University Journal of Business Administration, Vol. – 20, p 315-338.
  16. Sagib K. Ghosh and A. K. Azad, (2008), “Emergence of conceptual Aspects of Private Label Brand (PLB) in Bangladesh”, Chittagong University Journal of Business Administration, Vol. – 20, p 231-260.
  17. Sagib K. Ghosh and Tunazzina Sultana, (2008), “New Understanding Materialism Among Youth in Bangladesh”, Chittagong University Journal of Business Administration, Vol. – 20, p 73-96.
  18. Sagib K. Ghosh and Indrajit Kundu, (2007), “A Cross Cultural Study of Materialism Among Asian and European Young Professionals”, Chittagong University Journal of Social Science, Vol. 25, P 97 – 118.
  19.  Sagib K. Ghosh (2004), “Market Analysis for Mollusk in Bangladesh Through Consumer Survey”, Bangladesh Journal of Fisheries, Vol. -27, P 44-52.
  20. Mohammed Soliaman and Sagib K. Ghosh, (2000), “Building Skill of Poor Through Entrepreneurial Training: Exploring Women Potentialities in Rural Bangladesh”, AMDISA Conference paper, p 181-189, Conference held on March 23-25,2000, Pune, India.
  21. Mohammed Soliaman and Sagib K. Ghosh (1998), “Innovative Marketing in Bangladesh: Focus on Small-Scale Industrial Sector”, Chittagong University Journal of Business Administration, Vol. 14, p 315-330.

Last Updated: 17 Dec 2024

Researchs

1.

Consumer Psychology and Behavior
Brand Marketing
Marketing Communications

Last Updated: 17 Dec 2024

Awards

1.

1.    UniversityResearch Award 2018 on Perceptions and Preferences of Permission Based MobileAdvertising in Bangladesh.

2.    UniversityResearch Cell Award 2017 on Generic Technology-based Service Quality Dimensionsand their Impact on Customer Satisfaction.

3.    UniversityResearch Award 2016 on Impact of Technology Based Service Encounter on CustomerBrand Loyalty: Asian Perspective.

4.    Head,Self-Assessment project of Marketing Department funded by IQAC, University ofChittagong.

5.    ChiefInvestigation Officer of a Project funded by DFID on Marine Fish MarketingSystem in Bangladesh.

6.    ChiefInvestigation Officer of a Project funded by SUFER Project on Market Potentialfor Mollusk product of Bangladesh.

Last Updated: 17 Dec 2024

Courses

1.

Micro Economics
Marketing Management
Business Communication
Marketing Research
Brand Management
Strategic Marketing/ Management
Entrepreneurship Development
Contemporary Issues in Marketing

Last Updated: 17 Dec 2024

S.S.C, Rajdia Abhoy Pilot High School
H.S.C, Safar Ali College
Honors, University of Dhaka
Masters, ESCP-Europe
Masters, University of Dhaka
M.B.A, Asian Institute of Technology
Ph.D, University of Dhaka

Last Updated: 17 Dec 2024

1.

  1. Sagib K. Ghosh (2018) “Antecedents of Destination Loyalty: An Empirical Study on Bangladeshi Tourists” Presidency Journal of Management Thought & Research (PJMTR) India. Vol. VIII.
  2. Sagib K. Ghosh (2017) “Value dimensions analysis for tourism destination among Bangladeshi young tourist: An Empirical study” Bangladesh Journal of Tourism, Marketing Forum for Education and Research. Vol. I
  3. Sagib K. Ghosh (2016) “Assessing the effect of perceived service quality dimensions on customer satisfaction: An empirical study on superstore retail chain service in Bangladesh” – Chittagong University Journal of Social Science Studies.
  4. Sagib K. Ghosh (2015) “Antecedent of consumer banking service loyalty: A study on retail banking service in Bangladesh” – International Journal of Human Potential Development, India
  5. Sagib K. Ghosh (2014) “Bangladeshi mobile banking service quality and customer satisfaction and loyalty” – Journal of Management & Marketing, Romania.
  6. Sagib K. Ghosh (2015) “Understanding the Role of Brand Image on Customer Satisfaction and Loyalty in Beauty Soap Market of Bangladesh” - The Chittagong University Journal of Business Administration.
  7. Sagib K. Ghosh (2015) “The relationship among perceived service quality, customer satisfaction and loyalty: an empirical study on retail superstore chain service in Bangladesh”. - The Chittagong University Journal of Business Administration.
  8. Sagib K. Ghosh (2015) “Predicting the Relationship between Customer Perceived Value, Satisfaction and Loyalty: A Survey on Lead-acid Battery Patrons in Bangladesh” - The Chittagong University Journal of Business Administration.
  9. Sagib K. Ghosh (2014) “Measuring the impact of service quality on customer satisfaction and customer loyalty in banking service in Bangladesh” -The Chittagong University Journal of Business Administration.
  10. Sagib K. Ghosh (2015) “Understanding Bangladeshi Consumers’ Intention to Use Self-Service Technology (SSTs)” - The Chittagong University Journal of Business Administration.
  11. Sagib K. Ghosh (2014) “The Influence of Technology Readiness on Customer Satisfaction with SSTs” – The Chittagong University Journal of Business Administration.
  12. Sagib K. Ghosh (2012), “Intergenerational Impact of Consumers’ Scepticism Toward Advertising”, Dhaka University Journal of Business Administration, Vol. 42.
  13. Sagib K. Ghosh and et.al (2010),”Measuring Bangladeshi Consumers’ Skepticism Toward Advertising”  Chittagong University Journal of Business Administration, vol, 22.
  14. Sagib K. Ghosh and Tayub Chowdhury, (2009), “Measuring Materialism and Frugality Across Culture”, has been accepted for publication, Chittagong University Journal of Business Administration, vol, 21.
  15. Sagib K. Ghosh and H.S.Sorwardy, (2008), “New Improvement in Below -The –Line Marketing Communications”, Chittagong University Journal of Business Administration, Vol. – 20, p 315-338.
  16. Sagib K. Ghosh and A. K. Azad, (2008), “Emergence of conceptual Aspects of Private Label Brand (PLB) in Bangladesh”, Chittagong University Journal of Business Administration, Vol. – 20, p 231-260.
  17. Sagib K. Ghosh and Tunazzina Sultana, (2008), “New Understanding Materialism Among Youth in Bangladesh”, Chittagong University Journal of Business Administration, Vol. – 20, p 73-96.
  18. Sagib K. Ghosh and Indrajit Kundu, (2007), “A Cross Cultural Study of Materialism Among Asian and European Young Professionals”, Chittagong University Journal of Social Science, Vol. 25, P 97 – 118.
  19.  Sagib K. Ghosh (2004), “Market Analysis for Mollusk in Bangladesh Through Consumer Survey”, Bangladesh Journal of Fisheries, Vol. -27, P 44-52.
  20. Mohammed Soliaman and Sagib K. Ghosh, (2000), “Building Skill of Poor Through Entrepreneurial Training: Exploring Women Potentialities in Rural Bangladesh”, AMDISA Conference paper, p 181-189, Conference held on March 23-25,2000, Pune, India.
  21. Mohammed Soliaman and Sagib K. Ghosh (1998), “Innovative Marketing in Bangladesh: Focus on Small-Scale Industrial Sector”, Chittagong University Journal of Business Administration, Vol. 14, p 315-330.

Last Updated: 17 Dec 2024

Last Updated: 17 Dec 2024

Last Updated: 17 Dec 2024

Consumer Psychology and Behavior
Brand Marketing
Marketing Communications

Last Updated: 17 Dec 2024

1.    UniversityResearch Award 2018 on Perceptions and Preferences of Permission Based MobileAdvertising in Bangladesh.

2.    UniversityResearch Cell Award 2017 on Generic Technology-based Service Quality Dimensionsand their Impact on Customer Satisfaction.

3.    UniversityResearch Award 2016 on Impact of Technology Based Service Encounter on CustomerBrand Loyalty: Asian Perspective.

4.    Head,Self-Assessment project of Marketing Department funded by IQAC, University ofChittagong.

5.    ChiefInvestigation Officer of a Project funded by DFID on Marine Fish MarketingSystem in Bangladesh.

6.    ChiefInvestigation Officer of a Project funded by SUFER Project on Market Potentialfor Mollusk product of Bangladesh.

Last Updated: 17 Dec 2024

Micro Economics
Marketing Management
Business Communication
Marketing Research
Brand Management
Strategic Marketing/ Management
Entrepreneurship Development
Contemporary Issues in Marketing

Last Updated: 17 Dec 2024