Dr. Sagib Kumar Ghosh
Professor
Department of Business Administration (BMA)
Faculty of Business and Social Science, (BMA)
sghoshcu@yahoo.com
BANGLADESH UNIVERSITY OF
PROFESSIONALS
Mirpur Cantonment, Dhaka-1216
Education
H.S.C, Safar Ali College
Honors, University of Dhaka
Masters, ESCP-Europe
Masters, University of Dhaka
M.B.A, Asian Institute of Technology
Ph.D, University of Dhaka
Last Updated: 17 Dec 2024
Journal Publication
1.
- Sagib K. Ghosh (2018) “Antecedents of Destination Loyalty: An Empirical Study on Bangladeshi Tourists” Presidency Journal of Management Thought & Research (PJMTR) India. Vol. VIII.
- Sagib K. Ghosh (2017) “Value dimensions analysis for tourism destination among Bangladeshi young tourist: An Empirical study” Bangladesh Journal of Tourism, Marketing Forum for Education and Research. Vol. I
- Sagib K. Ghosh (2016) “Assessing the effect of perceived service quality dimensions on customer satisfaction: An empirical study on superstore retail chain service in Bangladesh” – Chittagong University Journal of Social Science Studies.
- Sagib K. Ghosh (2015) “Antecedent of consumer banking service loyalty: A study on retail banking service in Bangladesh” – International Journal of Human Potential Development, India
- Sagib K. Ghosh (2014) “Bangladeshi mobile banking service quality and customer satisfaction and loyalty” – Journal of Management & Marketing, Romania.
- Sagib K. Ghosh (2015) “Understanding the Role of Brand Image on Customer Satisfaction and Loyalty in Beauty Soap Market of Bangladesh” - The Chittagong University Journal of Business Administration.
- Sagib K. Ghosh (2015) “The relationship among perceived service quality, customer satisfaction and loyalty: an empirical study on retail superstore chain service in Bangladesh”. - The Chittagong University Journal of Business Administration.
- Sagib K. Ghosh (2015) “Predicting the Relationship between Customer Perceived Value, Satisfaction and Loyalty: A Survey on Lead-acid Battery Patrons in Bangladesh” - The Chittagong University Journal of Business Administration.
- Sagib K. Ghosh (2014) “Measuring the impact of service quality on customer satisfaction and customer loyalty in banking service in Bangladesh” -The Chittagong University Journal of Business Administration.
- Sagib K. Ghosh (2015) “Understanding Bangladeshi Consumers’ Intention to Use Self-Service Technology (SSTs)” - The Chittagong University Journal of Business Administration.
- Sagib K. Ghosh (2014) “The Influence of Technology Readiness on Customer Satisfaction with SSTs” – The Chittagong University Journal of Business Administration.
- Sagib K. Ghosh (2012), “Intergenerational Impact of Consumers’ Scepticism Toward Advertising”, Dhaka University Journal of Business Administration, Vol. 42.
- Sagib K. Ghosh and et.al (2010),”Measuring Bangladeshi Consumers’ Skepticism Toward Advertising” Chittagong University Journal of Business Administration, vol, 22.
- Sagib K. Ghosh and Tayub Chowdhury, (2009), “Measuring Materialism and Frugality Across Culture”, has been accepted for publication, Chittagong University Journal of Business Administration, vol, 21.
- Sagib K. Ghosh and H.S.Sorwardy, (2008), “New Improvement in Below -The –Line Marketing Communications”, Chittagong University Journal of Business Administration, Vol. – 20, p 315-338.
- Sagib K. Ghosh and A. K. Azad, (2008), “Emergence of conceptual Aspects of Private Label Brand (PLB) in Bangladesh”, Chittagong University Journal of Business Administration, Vol. – 20, p 231-260.
- Sagib K. Ghosh and Tunazzina Sultana, (2008), “New Understanding Materialism Among Youth in Bangladesh”, Chittagong University Journal of Business Administration, Vol. – 20, p 73-96.
- Sagib K. Ghosh and Indrajit Kundu, (2007), “A Cross Cultural Study of Materialism Among Asian and European Young Professionals”, Chittagong University Journal of Social Science, Vol. 25, P 97 – 118.
- Sagib K. Ghosh (2004), “Market Analysis for Mollusk in Bangladesh Through Consumer Survey”, Bangladesh Journal of Fisheries, Vol. -27, P 44-52.
- Mohammed Soliaman and Sagib K. Ghosh, (2000), “Building Skill of Poor Through Entrepreneurial Training: Exploring Women Potentialities in Rural Bangladesh”, AMDISA Conference paper, p 181-189, Conference held on March 23-25,2000, Pune, India.
- Mohammed Soliaman and Sagib K. Ghosh (1998), “Innovative Marketing in Bangladesh: Focus on Small-Scale Industrial Sector”, Chittagong University Journal of Business Administration, Vol. 14, p 315-330.
Last Updated: 17 Dec 2024
Researchs
1.
Last Updated: 17 Dec 2024
Awards
1.
1. UniversityResearch Award 2018 on Perceptions and Preferences of Permission Based MobileAdvertising in Bangladesh.
2. UniversityResearch Cell Award 2017 on Generic Technology-based Service Quality Dimensionsand their Impact on Customer Satisfaction.
3. UniversityResearch Award 2016 on Impact of Technology Based Service Encounter on CustomerBrand Loyalty: Asian Perspective.
4. Head,Self-Assessment project of Marketing Department funded by IQAC, University ofChittagong.
5. ChiefInvestigation Officer of a Project funded by DFID on Marine Fish MarketingSystem in Bangladesh.
6. ChiefInvestigation Officer of a Project funded by SUFER Project on Market Potentialfor Mollusk product of Bangladesh.
Last Updated: 17 Dec 2024
Courses
1.
Last Updated: 17 Dec 2024
H.S.C, Safar Ali College
Honors, University of Dhaka
Masters, ESCP-Europe
Masters, University of Dhaka
M.B.A, Asian Institute of Technology
Ph.D, University of Dhaka
Last Updated: 17 Dec 2024
1.
- Sagib K. Ghosh (2018) “Antecedents of Destination Loyalty: An Empirical Study on Bangladeshi Tourists” Presidency Journal of Management Thought & Research (PJMTR) India. Vol. VIII.
- Sagib K. Ghosh (2017) “Value dimensions analysis for tourism destination among Bangladeshi young tourist: An Empirical study” Bangladesh Journal of Tourism, Marketing Forum for Education and Research. Vol. I
- Sagib K. Ghosh (2016) “Assessing the effect of perceived service quality dimensions on customer satisfaction: An empirical study on superstore retail chain service in Bangladesh” – Chittagong University Journal of Social Science Studies.
- Sagib K. Ghosh (2015) “Antecedent of consumer banking service loyalty: A study on retail banking service in Bangladesh” – International Journal of Human Potential Development, India
- Sagib K. Ghosh (2014) “Bangladeshi mobile banking service quality and customer satisfaction and loyalty” – Journal of Management & Marketing, Romania.
- Sagib K. Ghosh (2015) “Understanding the Role of Brand Image on Customer Satisfaction and Loyalty in Beauty Soap Market of Bangladesh” - The Chittagong University Journal of Business Administration.
- Sagib K. Ghosh (2015) “The relationship among perceived service quality, customer satisfaction and loyalty: an empirical study on retail superstore chain service in Bangladesh”. - The Chittagong University Journal of Business Administration.
- Sagib K. Ghosh (2015) “Predicting the Relationship between Customer Perceived Value, Satisfaction and Loyalty: A Survey on Lead-acid Battery Patrons in Bangladesh” - The Chittagong University Journal of Business Administration.
- Sagib K. Ghosh (2014) “Measuring the impact of service quality on customer satisfaction and customer loyalty in banking service in Bangladesh” -The Chittagong University Journal of Business Administration.
- Sagib K. Ghosh (2015) “Understanding Bangladeshi Consumers’ Intention to Use Self-Service Technology (SSTs)” - The Chittagong University Journal of Business Administration.
- Sagib K. Ghosh (2014) “The Influence of Technology Readiness on Customer Satisfaction with SSTs” – The Chittagong University Journal of Business Administration.
- Sagib K. Ghosh (2012), “Intergenerational Impact of Consumers’ Scepticism Toward Advertising”, Dhaka University Journal of Business Administration, Vol. 42.
- Sagib K. Ghosh and et.al (2010),”Measuring Bangladeshi Consumers’ Skepticism Toward Advertising” Chittagong University Journal of Business Administration, vol, 22.
- Sagib K. Ghosh and Tayub Chowdhury, (2009), “Measuring Materialism and Frugality Across Culture”, has been accepted for publication, Chittagong University Journal of Business Administration, vol, 21.
- Sagib K. Ghosh and H.S.Sorwardy, (2008), “New Improvement in Below -The –Line Marketing Communications”, Chittagong University Journal of Business Administration, Vol. – 20, p 315-338.
- Sagib K. Ghosh and A. K. Azad, (2008), “Emergence of conceptual Aspects of Private Label Brand (PLB) in Bangladesh”, Chittagong University Journal of Business Administration, Vol. – 20, p 231-260.
- Sagib K. Ghosh and Tunazzina Sultana, (2008), “New Understanding Materialism Among Youth in Bangladesh”, Chittagong University Journal of Business Administration, Vol. – 20, p 73-96.
- Sagib K. Ghosh and Indrajit Kundu, (2007), “A Cross Cultural Study of Materialism Among Asian and European Young Professionals”, Chittagong University Journal of Social Science, Vol. 25, P 97 – 118.
- Sagib K. Ghosh (2004), “Market Analysis for Mollusk in Bangladesh Through Consumer Survey”, Bangladesh Journal of Fisheries, Vol. -27, P 44-52.
- Mohammed Soliaman and Sagib K. Ghosh, (2000), “Building Skill of Poor Through Entrepreneurial Training: Exploring Women Potentialities in Rural Bangladesh”, AMDISA Conference paper, p 181-189, Conference held on March 23-25,2000, Pune, India.
- Mohammed Soliaman and Sagib K. Ghosh (1998), “Innovative Marketing in Bangladesh: Focus on Small-Scale Industrial Sector”, Chittagong University Journal of Business Administration, Vol. 14, p 315-330.
Last Updated: 17 Dec 2024
Last Updated: 17 Dec 2024
Last Updated: 17 Dec 2024
Last Updated: 17 Dec 2024
1. UniversityResearch Award 2018 on Perceptions and Preferences of Permission Based MobileAdvertising in Bangladesh.
2. UniversityResearch Cell Award 2017 on Generic Technology-based Service Quality Dimensionsand their Impact on Customer Satisfaction.
3. UniversityResearch Award 2016 on Impact of Technology Based Service Encounter on CustomerBrand Loyalty: Asian Perspective.
4. Head,Self-Assessment project of Marketing Department funded by IQAC, University ofChittagong.
5. ChiefInvestigation Officer of a Project funded by DFID on Marine Fish MarketingSystem in Bangladesh.
6. ChiefInvestigation Officer of a Project funded by SUFER Project on Market Potentialfor Mollusk product of Bangladesh.
Last Updated: 17 Dec 2024
Last Updated: 17 Dec 2024