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Kashfia Maisha

Kashfia Maisha

Assistant Professor

Department of Business Administration in Marketing
Faculty of Business Studies (FBS)

kashfia.maisha@bup.edu.bd

BANGLADESH UNIVERSITY OF PROFESSIONALS
Mirpur Cantonment, Dhaka-1216

Biography

Kashfia Maisha is currently serving as an Assistant Professor in Bangladesh University of Professionals (BUP). She has completed her Bachelors And Masters in Business Administration, from department of Marketing at BUP. She was the valedictorian of her batch at BBA program and is currently pursuing an MPhil at BUP, where she is engaged in advanced coursework and research activities. Her academic and research interests primarily focus on marketing, consumer behavior, sustainable consumption, sustainability, digital and emerging technologies, and contemporary marketing practices.She has served as a lecturer in the department of Marketing (FBS) from the year of 2023-2026, and is taking courses both in BBA and MBA program. Alongside teaching, she is actively involved in research projects, academic writing, and research-based initiatives, with a particular interest in developing meaningful and practically relevant research. She also contributes to academic and student development activities at BUP, including batch advisorship, student mentoring, academic coordination, and organizing/coordinating academic activities.

Last Updated: 08 Oct 2026

Education
S.S.C, Dhaka Cantonment Girls Public School & College
H.S.C, Rajuk Uttara Model College
B.B.A, Bangladesh University of Professionals
M.B.A, Bangladesh University of Professionals
MPhil, Bangladesh University of Professionals

Last Updated: 08 Oct 2026

Journal Publication
1. Maisha, K., & Shetu, S. N. (2023). Influencing factors of e-learning adoption amongst students in a developing country: the post-pandemic scenario in Bangladesh. Future Business Journal, 9(1), 37. https://doi.org/10.1186/s43093-023-00214-3
2. Shetu, S. N., Maisha, K., & Promi, S. I. (2024). The Relationships among Social Stress, Self-Regulation, Addictive Smartphone Use, and Social Media Usage Behaviour of Generation Z. International Journal of Business and Technopreneurship (IJBT), 14(2). https://doi.org/10.58915/ijbt.v14i2.628
3. Maisha, K., & Shetu, S. N. (2025). Green purchase behavior of Bangladeshi young consumers: The moderating role of environmental drive. Journal of International Food & Agribusiness Marketing, 1–32. https://doi.org/10.1080/08974438.2025.2569030
4. Tohfa, J. K. T. J. K., Maisha, K. M. K., & Tanha, N. K. T. N. K. (2025). 9 The Future of HR: Leveraging Cognitive Computing for Strategic Human Capital Management in Bangladesh. Journal of Innovation in Business Studies, 5(1). https://doi.org/10.63266/xce0a822

Last Updated: 08 Oct 2026

Conference Papers
1. Presentated a business case at the 1st International Case Conference on Business and Management in collaboration with Emarald (ICCBM-2023)

Last Updated: 08 Oct 2026

Researchs
Digital Marketing, Artificial Intelligence, Big Data, Sustainable Marketing, Social Media

Last Updated: 08 Oct 2026

Awards
Secured first position in BBA batch of 2017. Secured second position in MBA batch of 2021.

Last Updated: 08 Oct 2026

Courses
Business Mathematics (ALD-1201) Legal Environment of Business (ALD-2205) Brand Management (BUS-4705) Business Leadership (BUS-2202) Microeconomics (ALD-2201) Consumer Behavior( MKT- 3201) Management  Information System (ALD-3103) Moral & Ethics in Marketing (GED-2205) Big Data in Marketing (MKT-5204) Macroeconomics (ALD-2202) Tourism and Hospitality Marketing (MKT- 3201)

Last Updated: 08 Oct 2026

S.S.C, Dhaka Cantonment Girls Public School & College
H.S.C, Rajuk Uttara Model College
B.B.A, Bangladesh University of Professionals
M.B.A, Bangladesh University of Professionals
MPhil, Bangladesh University of Professionals

Last Updated: 08 Oct 2026

1. Maisha, K., & Shetu, S. N. (2023). Influencing factors of e-learning adoption amongst students in a developing country: the post-pandemic scenario in Bangladesh. Future Business Journal, 9(1), 37. https://doi.org/10.1186/s43093-023-00214-3
2. Shetu, S. N., Maisha, K., & Promi, S. I. (2024). The Relationships among Social Stress, Self-Regulation, Addictive Smartphone Use, and Social Media Usage Behaviour of Generation Z. International Journal of Business and Technopreneurship (IJBT), 14(2). https://doi.org/10.58915/ijbt.v14i2.628
3. Maisha, K., & Shetu, S. N. (2025). Green purchase behavior of Bangladeshi young consumers: The moderating role of environmental drive. Journal of International Food & Agribusiness Marketing, 1–32. https://doi.org/10.1080/08974438.2025.2569030
4. Tohfa, J. K. T. J. K., Maisha, K. M. K., & Tanha, N. K. T. N. K. (2025). 9 The Future of HR: Leveraging Cognitive Computing for Strategic Human Capital Management in Bangladesh. Journal of Innovation in Business Studies, 5(1). https://doi.org/10.63266/xce0a822

Last Updated: 08 Oct 2026

1. Presentated a business case at the 1st International Case Conference on Business and Management in collaboration with Emarald (ICCBM-2023)

Last Updated: 08 Oct 2026

Last Updated:

Digital Marketing, Artificial Intelligence, Big Data, Sustainable Marketing, Social Media

Last Updated: 08 Oct 2026

Secured first position in BBA batch of 2017. Secured second position in MBA batch of 2021.

Last Updated: 08 Oct 2026

Business Mathematics (ALD-1201) Legal Environment of Business (ALD-2205) Brand Management (BUS-4705) Business Leadership (BUS-2202) Microeconomics (ALD-2201) Consumer Behavior( MKT- 3201) Management  Information System (ALD-3103) Moral & Ethics in Marketing (GED-2205) Big Data in Marketing (MKT-5204) Macroeconomics (ALD-2202) Tourism and Hospitality Marketing (MKT- 3201)

Last Updated: 08 Oct 2026