Kashfia Maisha is currently serving as a lecturer in Bangladesh University of Professionals (BUP). She has completed her Bachelors And Masters in Business Administration, from department of Marketing at BUP. She was the valedictorian of her batch at BBA program. She is serving as a lecturer in the department of Marketing, Faculty of Business Studies from the year of 2023 and is taking courses both in BBA and MBA program.  Kashfia Maisha is currently serving as a lecturer in Bangladesh University of Professionals (BUP). She has completed her Bachelors And Masters in Business Administration, from department of Marketing at BUP. She was the valedictorian of her batch at BBA program. She is serving as a lecturer in the department of Marketing, Faculty of Business Studies from the year of 2023 and is taking courses both in BBA and MBA program.  Kashfia Maisha is currently serving as a lecturer in Bangladesh University of Professionals (BUP). She has completed her Bachelors And Masters in Business Administration, from department of Marketing at BUP. She was the valedictorian of her batch at BBA program. She is serving as a lecturer in the department of Marketing, Faculty of Business Studies from the year of 2023 and is taking courses both in BBA and MBA program. 

S.S.C, Dhaka Cantonment Girls Public School & College
H.S.C, Rajuk Uttara Model College
B.B.A, Bangladesh University of Professionals
M.B.A, Bangladesh University of Professionals

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2. Shetu, S. N., Maisha, K., & Promi, S. I. (2024). The Relationships among Social Stress, Self-Regulation, Addictive Smartphone Use, and Social Media Usage Behaviour of Generation Z. International Journal of Business and Technopreneurship (IJBT), 14(2). https://doi.org/10.58915/ijbt.v14i2.628

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4. Shetu, S. N., Maisha, K., & Promi, S. I. (2024). The Relationships among Social Stress, Self-Regulation, Addictive Smartphone Use, and Social Media Usage Behaviour of Generation Z. International Journal of Business and Technopreneurship (IJBT), 14(2). https://doi.org/10.58915/ijbt.v14i2.628

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6. Shetu, S. N., Maisha, K., & Promi, S. I. (2024). The Relationships among Social Stress, Self-Regulation, Addictive Smartphone Use, and Social Media Usage Behaviour of Generation Z. International Journal of Business and Technopreneurship (IJBT), 14(2). https://doi.org/10.58915/ijbt.v14i2.628

1. Presentated a business case at the 1st International Case Conference on Business and Management in collaboration with Emarald (ICCBM-2023)

2. Presentated a business case at the 1st International Case Conference on Business and Management in collaboration with Emarald (ICCBM-2023)

3. Presentated a business case at the 1st International Case Conference on Business and Management in collaboration with Emarald (ICCBM-2023)

1. Digital Marketing, Artificial Intelligence, Big Data, Sustainable Marketing, Social Media

2. Digital Marketing, Artificial Intelligence, Big Data, Sustainable Marketing, Social Media

3. Digital Marketing, Artificial Intelligence, Big Data, Sustainable Marketing, Social Media