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RUMANA SIDDIKA MARUFA

RUMANA SIDDIKA MARUFA

Lecturer

Department of Business Administration in Marketing
Faculty of Business Studies (FBS)

rumana@bup.edu.bd

BANGLADESH UNIVERSITY OF PROFESSIONALS
Mirpur Cantonment, Dhaka-1216

Education
S.S.C, Birshreshtha Munshi Abdur Rouf Public College
H.S.C, Birshreshtha Noor Mohammad Public College
B.B.A, Jagannath University
M.B.A, Jagannath University

Last Updated: 06 Oct 2026

Journal Publication
1. Marufa, R. S. & Chowdhury, M. R. (2025). Enhancing Brand Engagement through Social Presence and Telepresence: A Study of Persuasion Routes in Social Media. European Journal of Business and Management Research, 10(6), 49-58. Find at: 10.24018/ejbmr.2025.10.6.52834. 
2. Marufa, R. S., Khan, M. Y. H., & Hossen, M. A. (2025). Changing Consumer Behavior Influenced by Socioeconomic Challenges: The Impact of Industry 4.0 on the Market of Electrical Devices. SocioEconomic Challenges, 9(1), 188-203. Find at: https://doi.org/10.61093/sec.9(1).188-203.2025. 
3. Amena Khatun, Rumana Siddika Marufa, and Fahmida Ferdous Mouri. 2024. ‘OutcomeBased Education (OBE): An Empirical Analysis of the Challenges in Implementing OBE to Improve Quality Education’. Asian Journal of Education and Social Studies, 50 (12):119-33. Find at: https://doi.org/10.9734/ajess/2024/v50i121680 

Last Updated: 06 Oct 2026

Conference Papers
1. Tasnim, J., Marufa, R. S., & Aurora, S. S.(2026). The upcycling paradox: A moderated analysis of the intention-behaviourdiscrepancy for upcycling in the Bangladeshi apparel market. In Proceedings ofthe Sydney Annual Business Research Conference 2026. Australian Academy ofBusiness Research, 3(1), p-21. Find at: https://journalshosting.com/conferences/index.php/sabrc/article/view/263/9

Last Updated: 06 Oct 2026

S.S.C, Birshreshtha Munshi Abdur Rouf Public College
H.S.C, Birshreshtha Noor Mohammad Public College
B.B.A, Jagannath University
M.B.A, Jagannath University

Last Updated: 06 Oct 2026

1. Marufa, R. S. & Chowdhury, M. R. (2025). Enhancing Brand Engagement through Social Presence and Telepresence: A Study of Persuasion Routes in Social Media. European Journal of Business and Management Research, 10(6), 49-58. Find at: 10.24018/ejbmr.2025.10.6.52834. 
2. Marufa, R. S., Khan, M. Y. H., & Hossen, M. A. (2025). Changing Consumer Behavior Influenced by Socioeconomic Challenges: The Impact of Industry 4.0 on the Market of Electrical Devices. SocioEconomic Challenges, 9(1), 188-203. Find at: https://doi.org/10.61093/sec.9(1).188-203.2025. 
3. Amena Khatun, Rumana Siddika Marufa, and Fahmida Ferdous Mouri. 2024. ‘OutcomeBased Education (OBE): An Empirical Analysis of the Challenges in Implementing OBE to Improve Quality Education’. Asian Journal of Education and Social Studies, 50 (12):119-33. Find at: https://doi.org/10.9734/ajess/2024/v50i121680 

Last Updated: 06 Oct 2026

1. Tasnim, J., Marufa, R. S., & Aurora, S. S.(2026). The upcycling paradox: A moderated analysis of the intention-behaviourdiscrepancy for upcycling in the Bangladeshi apparel market. In Proceedings ofthe Sydney Annual Business Research Conference 2026. Australian Academy ofBusiness Research, 3(1), p-21. Find at: https://journalshosting.com/conferences/index.php/sabrc/article/view/263/9

Last Updated: 06 Oct 2026

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